Presentation at the IA Summit 2012 in New Orleans about the power of context to drive great design. Core thesis: don't be a channel expert; be a context expert.
needs • Making a list • Finding store location • Researching a category / specific product • Getting inspired • Inventory check Store visit needs • Checking off list • Wayfinding • Quick decision making (based on price, ratings) • Price lookup • Additional sizes / colors
my user most likely be in? • How might that affect their success in what I’m designing? • What state do I want them in as they use this and how can my designs help them reach that state?
peer pressure (good / bad) in the mix? PROXIMITY • How public is your user? How public would someone want to make what they’re doing? • Is your user alone? With others? With kids? PLATFORM • Are there any expectations social will be present?
(incorrect) channel ideas. Start being a context expert. Place. Mindset. Social. And more… 1. Mobile is more than on the go. 2. Mobile should offer just as much as desktop. 3. Tablets created their own behavior. Think about the user!