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クリエイティブに自信を持つ! 前向きサイトプランニング

待島 亘
March 02, 2019

クリエイティブに自信を持つ! 前向きサイトプランニング

SaCSS Special20 : Direction ディレクション
2019年3月2日(土)
https://sacss.net/special20/

待島 亘

March 02, 2019
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  1. positive
    ΫϦΤΠςΟϒʹࣗ৴Λ࣋ͭʂ
    લ޲͖αΠτϓϥϯχϯά
    2019.03.02 SaCSS Special20 : Direction
    @wattlaa

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  2. Greeting
    ଴ౡ ࿱ʢ·ͪ͠· ΘͨΔʣ
    P R O F I L E
    ࠓ೥Ͱ΢ΣϒσΟϨΫγϣϯྺ೥໨Ͱ͢ɻ
    S E L F - I N T R O D U C T I O N
    ࣗ ݾ ঺ հ
    ࢀՃͨ͠ηϛφʔɾ
    ษڧձͷάϥϨί΍
    ϒϩάॻ͍ͯ·͢
    ג ࣜ ձ ࣾ G e a r 8
    ๺ւಓొผࢢੜ·ΕɺখḺɾവؗɾࡳຈҭͪɻେֶࡏ
    ֶதͷΞΠεϥϯυ౉ߤΛ͖͔͚ͬʹɺଔۀޙ຋༁ձ
    ࣾ΁ೖࣾɻͷͪʹ΢Σϒͷੈք΁ɻ೥݄ʹגࣜ
    ձࣾ(FBSʹೖࣾɻαΠτͷاըઃܭɺσΟϨΫγϣ
    ϯɺղੳɺϓϩϞʔγϣϯͷ΄͔ɺΫϥΠΞϯτ޲͚
    ʗ΢ΣϒΫϦΤΠλʔ޲͚ηϛφʔ΁ͷొஃ΋ߦ͏ɻ

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  3. Graphic Reco
    Graphic Recording
    ε ϥ Π υ ͷ ࠷ ޙ ʹ Ϧ ϯ Ϋ U R L Λ ॻ ͍ ͯ ͍ · ͢
    S E L F - I N T R O D U C T I O N

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  4. Bangkok
    Chiang Mai
    Taipei
    + A S I A N M A R K E T I N G
    Sapporo
    Fukuoka
    W E B S I T E P L A N N I N G / B R A N D I N G
    σΟϨΫλʔɾ
    σβΠφʔืूத

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  5. Trippino Hokk
    Trippino Hokkaido
    I N B O U N D P R O M O T I O N
    ʮճ໨ͷ๺ւಓ΋͓΋͠Ζ͘͢ΔʯΛς
    ʔϚʹཱྀ׳ΕͨΞδΞͷݸਓ؍ޫཱྀߦ٬
    ͷํʹΨΠυϒοΫʹࡌΒͳ͍χονͳ
    ๺ւಓ৘ใΛಧ͚ΔϝσΟΞͰ͢ɻ
    ๺ւಓ΍೔ຊ͕େ޷͖ͳ൴ΒʹɺཱྀϚ
    ΤɺཱྀφΧɺཱྀΞτͷλΠϛϯάʹ߹Θ
    ͤͯ8FCαΠτɺΞϓϦɺ4/4Λ௨ͯ͡
    ৘ใΛఏڙ͍ͯ͠·͢ɻ

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  6. creative
    ΫϦΤΠςΟϒʹ
    ࣗ৴Λϓϥε͢Δʹ͸ʁ
    ΢ΣϒαΠτͷσβΠϯʹ͓͍ͯ
    S E C T I O N 0 1

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  7. Creative
    ΫϦΤΠςΟϒʹࣗ৴Λϓϥε͢Δʹ͸
    ̍ʣ੒Ռ෺Λૉ੖Β͍͠ʂͱ৴͡ࠐΉྗ
    ͦͷͨΊʹϕετΛਚ͘͢ྗɺσβΠϯྗ
    ̎ʣΫϥΠΞϯτͷཁ๬Λ͢΂ͯܗʹ͢Δྗ
    ώΞϦϯάྗɺߏ੒ྗɺදݱྗ
    ̏ʣͳͥɺ͜ͷσβΠϯ͕ྑ͍͔Λઆ໌͢Δྗ
    σβΠϯͷࠜڌ΍ཧ༝Λ࡞Δྗɺݴ༿ʹ͢ΔྗɺԾઆΛཱͯΔྗ
    S E C T I O N 0 1
    ͋͑ͯࠓ೔͸ɺ
    ΫϥΠΞϯτدΓ
    ͷ࿩Λ͠·͢

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  8. plus ultra
    ̍ʣ੒Ռ෺Λૉ੖Β͍͠ʂͱ৴͡ࠐΉྗͰϓϥε͢Δ
    w ͻͨ͢Β࣮຿ʹྟΉ
    w ྑ͍σβΠϯΛݟΔɾऔΓೖΕΔ
    w ϕετΛਚͨ͘͠ʂͱ͍͏ͱ͜Ζ·Ͱ

    ௥͍ࠐΉ
    ˎͳʹ͕ϕετ͔͸༧ࢉ΍ೲظͳͲͷঢ়گʹΑΓ͚Γ
    S E C T I O N 0 1

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  9. plus ultra
    ̎ʣΫϥΠΞϯτͷཁ๬Λ͢΂ͯܗʹ͢ΔྗͰϓϥε͢Δ
    w αΠτΛ࡞͖͔͚ͬͨͬ͸Կ͔
    w λʔήοτ͸୭ͳͷ͔
    w ىͯ͜͠΄͍͠ΞΫγϣϯ͸Կ͔
    w ͦͷͨΊʹͲΜͳίϯςϯπ͕͋Ε͹ྑ͍͔
    S E C T I O N 0 1

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  10. plus ultra
    ̎ʣΫϥΠΞϯτͷཁ๬Λ͢΂ͯܗʹ͢ΔྗͰϓϥε͢Δ
    w σβΠϯΛߏ੒͢ΔͨΊʹඞཁͳ৘ใΛ

    Ҿ͖ग़͠ɺऔΓ·ͱΊΔ
    S E C T I O N 0 1

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  11. Creative
    ΫϦΤΠςΟϒʹࣗ৴Λϓϥε͢Δʹ͸
    ̍ʣ੒Ռ෺Λૉ੖Β͍͠ʂͱ৴͡ࠐΉྗ
    ͦͷͨΊʹϕετΛਚ͘͢ྗɺσβΠϯྗ
    ̎ʣΫϥΠΞϯτͷཁ๬Λ͢΂ͯܗʹ͢Δྗ
    ώΞϦϯάྗɺߏ੒ྗɺදݱྗ
    ̏ʣͳͥɺ͜ͷσβΠϯ͕ྑ͍͔Λઆ໌͢Δྗ
    σβΠϯͷࠜڌ΍ཧ༝Λ࡞Δྗɺݴ༿ʹ͢ΔྗɺԾઆΛཱͯΔྗ
    S E C T I O N 0 1

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  12. ৽ͨʹ࡞Δ΢ΣϒαΠτͷ͢΂ͯ͸
    ԾઆͰ͋Δɻ

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  13. ྑ͍

    ώΞϦϯά
    ྑ͍

    6*
    ྑ͍
    ϏδϡΞϧ
    σβΠϯ

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  14. ྑ͍

    ώΞϦϯά
    ྑ͍

    6*
    ྑ͍
    ϏδϡΞϧ
    σβΠϯ
    ظ଴௨ΓͷύϑΥʔϚϯεΛ
    ग़ͤΔͱ͸ݶΒͳ͍

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  15. ༏ΕͨσβΠϯ ظ଴͞ΕΔ੒Ռ

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  16. ༏ΕͨσβΠϯ ظ଴͞ΕΔ੒Ռ
    ࣌ͱͯ͠
    ΠίʔϧͰ͸ͳ͍

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  17. ༏ΕͨσβΠϯ ظ଴͞ΕΔ੒Ռ

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  18. Ծઆͱݕূ
    ༏ΕͨσβΠϯ ظ଴͞ΕΔ੒Ռ
    ͚ۙͮΔͷʹඞཁͳͷ͕

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  19. plus ultra
    w ݕূ͋Γ͖ͳͷͰϦϦʔεޙͷࢦඪʹͳΔ
    S E C T I O N 0 1
    Ծઆ͕࣋ͭྗ

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  20. plus ultra
    w ݕূ͋Γ͖ͳͷͰϦϦʔεޙͷࢦඪʹͳΔ
    w ݟͨ໨Ҏ֎ʹσβΠϯΛධՁ͢ΔࡐྉʹͳΓ
    ΫϥΠΞϯτ͕0,Λग़͠΍͍͢
    S E C T I O N 0 1
    Ծઆ͕࣋ͭྗ

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  21. plus ultra
    w ݕূ͋Γ͖ͳͷͰϦϦʔεޙͷࢦඪʹͳΔ
    w ݟͨ໨Ҏ֎ʹσβΠϯΛධՁ͢ΔࡐྉʹͳΓ
    ΫϥΠΞϯτ͕0,Λग़͠΍͍͢
    w ୲౰ऀ͕ڞײͯ͘͠ΕΕ͹ɺܾࡁऀ͕ผͰ΋
    ಉ͡೤ྔͰ࿩Λ௨ͯ͘͠ΕΔ
    S E C T I O N 0 1
    Ծઆ͕࣋ͭྗ

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  22. Hypothesis
    ྑ͍ԾઆΛཱͯΔͨΊʹ
    ඞཁͳ΋ͷͱ͸ʁ
    ΢ΣϒαΠτͷσβΠϯʹ͓͍ͯ
    S E C T I O N 0 2

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  23. S E C T I O N 0 2
    Hypothesis
    ྑ͍ԾઆΛཱͯΔͨΊʹඞཁͳ΋ͷͱ͸
    γϧ
    γϧ ϛνϧ
    Ϧαʔν

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  24. S E C T I O N 0 2
    Hypothesis
    ྑ͍ԾઆΛཱͯΔͨΊʹඞཁͳ΋ͷͱ͸
    ૬खΛ
    ஌Δ
    Ϧαʔν
    γϧ ϛνϧ

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  25. S E C T I O N 0 2
    Hypothesis
    ྑ͍ԾઆΛཱͯΔͨΊʹඞཁͳ΋ͷͱ͸
    पΓΛ
    ஌Δ
    ૬खΛ
    ஌Δ
    Ϧαʔν
    ϛνϧ

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  26. S E C T I O N 0 2
    Hypothesis
    ྑ͍ԾઆΛཱͯΔͨΊʹඞཁͳ΋ͷͱ͸
    पΓΛ
    ஌Δ
    ૬खΛ
    ஌Δ
    ࣗΒ
    ମݧ͢Δ
    Ϧαʔν

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  27. Research
    γϧγϧϛνϧϦαʔν
    S E C T I O N 0 2
    ̍ʣ૬खΛ஌Δ
    ཧ೦Λ஌Δɺಇ͍ͯΔਓΛ஌ΔɺϏδωεΛ஌ΔɺڧΈΛ஌Δɺ঎඼
    Λ஌ΔɺαʔϏεΛ஌ΔɺརӹΛ஌ΔɺചΓ্͛Λ஌Δɺ͓٬͞Μͱ
    ͷ઀఺Λ஌Δɺྲྀ௨ܦ࿏Λ஌ΔɺՁ֨Λ஌Δɺཱ஍Λ஌ΔɺͲ͏͍͏
    ೥ྸɾੑผɾ஍ҬͰചΕ͍ͯΔ͔஌Δɺྺ࢙Λ஌Δɺ΢ΣϒαΠτͰ
    ੒͠਱͍͛ͨ͜ͱΛ஌Δɺ͓٬༷Λ஌Δ

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  28. S E C T I O N 0 2
    ̎ʣपΓΛ஌Δ
    ಉۀछͷϥΠόϧΛ஌ΔɺଞۀछͷϥΠόϧΛ஌Δɺ૬৔Λ஌Δɺτ
    ϨϯυΛ஌Δɺ஍ҬφϯόʔϫϯΛ஌ΔɺۀքͰͷཱͪҐஔΛ஌Δɺ
    ࢢ৔Λ஌Δɺ඼࣭ͱՁ֨ͷόϥϯεΛ஌ΔɺΑ͘࢖ΘΕΔϓϩϞʔγ
    ϣϯख๏Λ஌Δ
    Research
    γϧγϧϛνϧϦαʔν

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  29. S E C T I O N 0 2
    ̏ʣࣗΒମݧ͢Δ
    ങͬͯΈΔɺങͬͨ͋ͱͲ͏ࢥ͏͔஌Δɺ࢖ͬͯΈͯͲ͏ײ͡Δ͔஌
    Δɺ৯΂ͯΈͯຯɾ৯ײɾׂ҆ײΛ஌ΔɺߪೖಈػΛໝ૝͢Δɺύο
    έʔδΛ஌ΔɺࠝแΛ஌Δɺ෼ྔΛ஌Δɺاۀ͕఻͍͑ͨ͜ͱ͕఻Θ
    Γ΍͍͢ঢ়ଶͳͷ͔Λ஌Δ
    Research
    γϧγϧϛνϧϦαʔν

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  30. Input Input Idea
    S E C T I O N 0 2
    Research
    γϧγϧϛνϧϦαʔν
    1ͭ1ͭ஌͍ͬͯ͘͜ͱͰɺ
    ࠷ॳ͸ݟ͑ͳ͔ͬͨ΋ͷ͕ݟ͑ͯ͘Δ

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  31. Workshop
    1൪Α͘ߦ͘ҿ৯ళʹ
    ߦ͘ཧ༝Λ15ݸߟ͑Α͏
    W O R K S H O P 0 1
    ώϯτɿXX͕޷͖ɺYY͕ศརɺଞʹ୅ΘΔ΋ͷ͕ͳ͍ͳͲ
    Ͱ͖Δ͚ͩࡉ͔͘ɺଟগॏෳͯ͠΋OK
    S E C T I O N 0 2

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  32. Workshop
    ྡͷਓͱͷڞ༗λΠϜ
    W O R K S H O P 0 1
    1෼ަ୅Ͱ͓ئ͍͠·͢
    S E C T I O N 0 2

    ʷ

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  33. Workshop
    ࣗ෼ͷҟੑͷ༑ͩͪ΍Ո଒͕
    ͦͷ͓ళʹߦ͘ཧ༝ͱɺ
    ߦ͔ͳ͍ཧ༝Λ֤5ݸߟ͑Α͏
    W O R K S H O P 0 2
    S E C T I O N 0 2

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  34. Workshop
    ߦ͔ͳ͍ཧ༝Λ
    ແ͘͢ํ๏Λߟ͑Α͏
    W O R K S H O P 0 3
    S E C T I O N 0 2

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  35. Workshop
    ࠓ೔ߦͬͨϫʔΫγϣοϓ
    ̍ʣ൪Α͘ߦ͘ҿ৯ళʹߦ͘ཧ༝Λ

    ɹɹݸߟ͑Α͏
    ̎ʣࣗ෼ͷҟੑͷ༑ͩͪ΍Ո଒͕ͦͷ͓ళʹ

    ɹɹߦ͘ཧ༝ͱߦ͔ͳ͍ཧ༝Λ֤ݸߟ͑Α͏
    ̏ʣߦ͔ͳ͍ཧ༝Λແ͘͢ํ๏Λߟ͑Α͏
    S E C T I O N 0 2

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  36. Input Input Idea
    S E C T I O N 0 2
    Research
    γϧγϧϛνϧϦαʔν
    ͲΕ͚ͩ૬खʹڵຯΛ࣋ͯΔ͔͕ΧΪ

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  37. Conclusion
    ·ͱΊ
    S E C T I O N 0 3

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  38. Conclusion
    ΫϥΠΞϯτ͸ɺ

    σβΠϯͷϓϩͰ͸ͳ͍
    S E C T I O N 0 3

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  39. Conclusion
    ΫϥΠΞϯτ͸ɺ

    σβΠϯͷϓϩͰ͸ͳ͍
    Ծઆʹج͍ͮͨσβΠϯ͕͋Δ͜ͱͰ
    ໌֬ͳίϛϡχέʔγϣϯ͕ͱΕΔ
    S E C T I O N 0 3

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  40. Conclusion
    ΫϥΠΞϯτͷ͜ͱΛ஌Βͣʹ
    ཻ౓ͷߴ͍Ծઆ͸ཱͯʹ͍͘
    ͞·͟·ͳ֯౓͔ΒϦαʔνΛߦ͍ɺ
    ൑அʹ଍ΔࡐྉΛूΊɺ·ͱΊΔ
    S E C T I O N 0 3

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  41. ͜ΕͰຊ౰ʹ͍͍ͷ͔ͳɾɾ
    Client

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  42. ʮ͍͍ΜͰ͢ʂʯͱ
    ݴ͍੾Δࣗ৴ͱࠜڌΛ࣋ͭ͜ͱ
    ͦͯ͠

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  43. σΟϨΫλʔ΋ɺσβΠφʔ΋ɺ
    ΤϯδχΞ΋
    ҰਓͻͱΓ͕ڵຯΛ࣋ͪɺ
    Ͱ͖Ε͹޷͖ʹͳͬͪΌ͓͏

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  44. Ѫ͞ΕΔ͜ͱΑΓѪ͢Δ͜ͱΛɻ
    ཧղ͞ΕΔ͜ͱΑΓ͸ཧղ͢Δ͜ͱΛɻ
    ϚβʔɾςϨα

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  45. Ѫ͞ΕΔΑΓɺѪ͍ͨ͠ɻ
    ,JOLJ,JET

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  46. Thank you
    ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ
    2019.03.02 SaCSS Special20 : Direction
    Facebook: @machishima
    Twitter: @wattlaa
    g.o.a.t: http://wattlaa.goat.me
    note: https://note.mu/wattlaa

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