Chess, The Wu-Tang Clan And Looking At The Bigger Picture

Google has been busy. This is the one where I encouraged people to look at the bigger picture and to the future rather than getting caught up in the moments.

Transcript

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3. Well, how the bleedin’
   heck you lot doin’?
   

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4. This particular week is an
   interesting one…
   

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5. It’s almost two years to
   the day…
   

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7. 2nd live DRINK:// event
   since then!
   

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8. Some were prepared
   Some saw a pandemic comin’
   Some chose not to be… #politics
   

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10. Anyway, fuck that
    for now…
    

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11. Good to be in a
    room, huh?
    

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12. Here are some
    things that I hate:
    

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13. Tripe
    

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14. Tripe
    U2
    

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15. That’s about it!
    

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16. Oh, and audience
    participation in
    presentations…
    

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17. So, fuck it...
    

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18. Hands up if…
    

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19. You’re at tonight?
    

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20. Hands up if…
    

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21. You’ve heard of the
    Wu-Tang Clan
    

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23. Hands up if…
    

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24. You’ve heard of
    chess
    

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26. KEEP your hands up if you
    can play chess
    

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27. Right then.
    

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28. The holding slide of “this is
    where the entire presentation
    can go to shit if this doesn’t
    work”
    

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29. Okay.
    

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30. “Chess, The Wu-Tang Clan
    and The Bigger Picture”
    Wayne Barker, BOOM
    

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31. Some quick facts about chess
    

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32. The history of chess goes back almost 1500 years.
    The game originated in northern India in the
    6th century AD and spread to Persia.
    

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33. There are 400 different possible positions
    after one move each
    400
    

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34. There are 72,084 different possible positions
    after two moves each
    72,084
    

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35. There are over 318 billion different possible
    positions after four moves each
    318,000,000,000
    

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37. One common reason for tactical failure is
    the lack of attention to the whole board.
    In the heat of the battle, we often focus,
    subconsciously or not, on a specific zone of
    the board, where the "action" is.
    

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38. So while there are many paths -
    some geometrical, others more
    "lawlike" - the essential patterns
    are chunking and tasking.
    

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39. Chunking is the ability to grab a
    hold of the most pertinent
    information available. It can be
    accumulating pattern-recognised
    games that are similar to that
    before him or her.
    

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40. Tasking is then the ability to reach
    the move that optimises the most
    important properties for game
    success.
    

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41. Look at the whole board
    

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42. Look at the bigger picture
    

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43. What about the Wu-Tang Clan,
    Wayne?
    

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45. ✓ 10 core members
    

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46. ✓ 10 core members
    ✓ 9 studio albums
    

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47. ✓ 10 core members
    ✓ 9 studio albums
    ✓ 91 solo albums
    

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48. ✓ 10 core members
    ✓ 9 studio albums
    ✓ 91 solo albums
    ✓ Over 90 affiliated acts
    

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50. And that’s not all
    

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52. And…
    

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54. Clothing brand, anime,
    soundtracks, acting,
    investments,
    kung fu themed bar…
    

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55. RZA knew what he
    was doing
    

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56. Lookin’ at the whole board
    

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57. Lookin’ at the bigger picture
    

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58. It’s all fuckin’ chess
    

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59. Including SEO
    

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60. SEOs tend to be reactive
    

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62. Fuck that shit,
    you’re gonna lose out
    

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63. Look at the whole board and
    work out where you should
    be headin’
    

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64. It’s been two very busy years
    at the Google
    

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67. We need to do better…
    

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68. We need to figure out where
    Google is goin’
    

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69. The last couple of years we
    know UX is now just as
    important as on page
    

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71. It’s all SEO
    

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72. Look for the clues and go all
    Columbo on Google’s ass
    

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73. Are you gonna be right
    all the time?
    

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74. Fuck no.
    

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75. But you’re gonna be in a
    better place than your
    competitors
    

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76. Follow people who
    are curious…
    

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85. And that’s just the last
    coupla soddin’ weeks
    

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86. I don’t have the answers…
    

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87. But I can point you in the
    right direction
    

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88. 1. Observe
    

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89. 2. Test
    

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90. 3. Learn & Apply
    

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91. I’ve showed you what and where
    to observe. But you gotta learn
    and apply stuff for yourself
    

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92. 2. Test
    

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93. Big site? Lots of traffic? Got some
    dollar dollar bill y’all?
    

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96. Not got as much cash money as
    the Wu-Tang?
    

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100. Look at the whole board
     

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101. Look at the bigger picture
     

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102. Consider your moves and
     then make them
     

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103. You ain’t gonna win
     every time
     

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104. Beat the competition by focusing
     on the board. Not them.
     Not what Neil Patel or Backlinko
     tells you is a ranking factor.
     

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105. Plan and execute.
     Test and win.
     

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106. Oh yeah, the chess game?
     

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107. When I told people what I was going
     to do they thought I was stupid and
     would look like a dick
     

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108. Then I showed them this…
     

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110. I wasn’t gonna look like a dick*
     *well… no more than usual, anyway
     

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111. Look at the whole board
     

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112. Look at the bigger picture
     

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