Chess, The Wu-Tang Clan And Looking At The Bigger Picture

Google has been busy. This is the one where I encouraged people to look at the bigger picture and to the future rather than getting caught up in the moments.

Transcript

3. Well, how the bleedin’ heck you lot doin’?
4. This particular week is an interesting one…
5. It’s almost two years to the day…
7. 2nd live DRINK:// event since then!
8. Some were prepared Some saw a pandemic comin’ Some chose not to be… #politics
10. Anyway, fuck that for now…
11. Good to be in a room, huh?
12. Here are some things that I hate:
13. Tripe
14. Tripe U2
15. That’s about it!
16. Oh, and audience participation in presentations…
17. So, fuck it...
18. Hands up if…
19. You’re at tonight?
20. Hands up if…
21. You’ve heard of the Wu-Tang Clan
23. Hands up if…
24. You’ve heard of chess
26. KEEP your hands up if you can play chess
27. Right then.
28. The holding slide of “this is where the entire presentation can go to shit if this doesn’t work”
29. Okay.
30. “Chess, The Wu-Tang Clan and The Bigger Picture” Wayne Barker, BOOM
31. Some quick facts about chess
32. The history of chess goes back almost 1500 years. The game originated in northern India in the 6th century AD and spread to Persia.
33. There are 400 different possible positions after one move each 400
34. There are 72,084 different possible positions after two moves each 72,084
35. There are over 318 billion different possible positions after four moves each 318,000,000,000
37. One common reason for tactical failure is the lack of attention to the whole board. In the heat of the battle, we often focus, subconsciously or not, on a specific zone of the board, where the "action" is.
38. So while there are many paths - some geometrical, others more "lawlike" - the essential patterns are chunking and tasking.
39. Chunking is the ability to grab a hold of the most pertinent information available. It can be accumulating pattern-recognised games that are similar to that before him or her.
40. Tasking is then the ability to reach the move that optimises the most important properties for game success.
41. Look at the whole board
42. Look at the bigger picture
43. What about the Wu-Tang Clan, Wayne?
45. ✓ 10 core members
46. ✓ 10 core members ✓ 9 studio albums
47. ✓ 10 core members ✓ 9 studio albums ✓ 91 solo albums
48. ✓ 10 core members ✓ 9 studio albums ✓ 91 solo albums ✓ Over 90 affiliated acts
50. And that’s not all
52. And…
54. Clothing brand, anime, soundtracks, acting, investments, kung fu themed bar…
55. RZA knew what he was doing
56. Lookin’ at the whole board
57. Lookin’ at the bigger picture
58. It’s all fuckin’ chess
59. Including SEO
60. SEOs tend to be reactive
62. Fuck that shit, you’re gonna lose out
63. Look at the whole board and work out where you should be headin’
64. It’s been two very busy years at the Google
67. We need to do better…
68. We need to figure out where Google is goin’
69. The last couple of years we know UX is now just as important as on page
71. It’s all SEO
72. Look for the clues and go all Columbo on Google’s ass
73. Are you gonna be right all the time?
74. Fuck no.
75. But you’re gonna be in a better place than your competitors
76. Follow people who are curious…
85. And that’s just the last coupla soddin’ weeks
86. I don’t have the answers…
87. But I can point you in the right direction
88. 1. Observe
89. 2. Test
90. 3. Learn & Apply
91. I’ve showed you what and where to observe. But you gotta learn and apply stuff for yourself
92. 2. Test
93. Big site? Lots of traffic? Got some dollar dollar bill y’all?
96. Not got as much cash money as the Wu-Tang?
100. Look at the whole board
101. Look at the bigger picture
102. Consider your moves and then make them
103. You ain’t gonna win every time
104. Beat the competition by focusing on the board. Not them. Not what Neil Patel or Backlinko tells you is a ranking factor.
105. Plan and execute. Test and win.
106. Oh yeah, the chess game?
107. When I told people what I was going to do they thought I was stupid and would look like a dick
108. Then I showed them this…
110. I wasn’t gonna look like a dick* *well… no more than usual, anyway
111. Look at the whole board
112. Look at the bigger picture