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Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By The Horns

Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By The Horns

This is where I encourage SEOs to ditch the checklists and use their eyes and brains.

Wayne Barker

June 17, 2022
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  1. Hi. I’m back after a break.

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  2. A lot of you might not know me
    now we’re online

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  3. So. A bit about me.

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  4. Yeah righto.
    Who gives a fuck.
    You wanna
    learn stuff.

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  5. So here we go.

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  6. I have a formula for this stuff.

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  7. Pop culture + something + SEO (maybe
    introduce quotes) = presentation

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  8. Everyone claps. Wayne still goes home with
    imposter syndrome.

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  9. So. Going against the earlier slide I may say
    something about me.

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  10. Love me. Feed my ego.

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  11. Right. 2020 was a bit of dick right?

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  12. Break the rules. I'm not saying
    anything for a while

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  13. I thought you did funny
    presentations Wayne.

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  14. And shouldn’t this be about
    digital marketing?

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  15. Hold your horses.

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  16. I've not done being depressing yet.

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  17. Remember I said that 2020 was more than
    just a little bit shit?

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  18. Well I’m not one to brag but…
    mine was worse.

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  19. I’m not looking for sympathy. Trust me.

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  20. This has been shit for all of us. But I do have
    a reason for talking about it.

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  21. So this is what happened to
    me during lockdown.

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  22. YOU CAN LOOK AWAY NOW AMY

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  23. YOU CAN LOOK BACK NOW AMY

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  24. Lockdown was fun.
    2 months in a hotel.
    2 days in a hotel.
    3 months in temporary accommodation.
    2 more days in a hotel.

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  25. We took the bullshit by the horns and
    packed all our shit and moved to Malaga.

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  26. “A man who
    procrastinates in his
    choosing will
    inevitably have his
    choice made for him
    by circumstance.”
    ― Hunter S. Thompson

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  27. Couple of days in a hotel. Airbnb for a
    month. And we now have a home again.

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  28. So. Wayne.
    Why are you telling me this?

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  29. Things change. Be brave.
    Take the bullshit by the horns.

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  30. “Never turn your back
    on fear. It should
    always be in front of
    you, like a thing that
    might have to be
    killed.”
    ― Hunter S. Thompson

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  31. So. This does relate to SEO.

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  32. Shit changes. A lot.

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  33. Don’t rely on old SEO checklists.

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  34. I’m not saying don’t do the basics.

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  35. But best practice doesn’t cut it when
    everyone is doing it.

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  36. Google is going to throw you curveballs.

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  37. Take the bullshit by the horns and step
    out of your comfort zone. Be brave.

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  38. Spotting changes.

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  39. Don’t go back to your trusted checklists.

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  40. Its about using your eyes and gathering
    data. Not out of date checklists.

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  41. Don’t fear the scraper. Don’t blindly trust
    experts. Trust your eyes. Step away from
    what has come before.

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  42. SEO isn’t just words and HTML and stuff.
    …It’s everything.

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  43. Don’t fear stepping away from that
    checklist and process.

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  44. Ask for forgiveness not permission.

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  45. What do the sites that rank well
    actually look like?

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  46. You now have a bank of images of the
    design of sites that do rank

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  47. Not a sodding old checklist

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  48. Lets dig deeper

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  49. ALL THE THINGS

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  50. Benchmark. No old fashioned checklist

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  51. Figure out who owns the SERPs.

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  52. Benchmark. That’s your new checklist.

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  53. It takes guts to step away from how you’ve
    always done things.
    Be brave. Have no fear

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  54. It doesn’t matter how bad shit is. There’s always something
    that can be done. Even the worst can look beautiful.

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  55. There’s ALWAYS light at the end
    of the tunnel.

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  56. It’s not always perfect.

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  57. But you have to make decisions for
    the long term. Be brave.

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  58. Skate where the fuckin puck is going.

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  59. That’s how you win long term.

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  60. It will work out.

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  61. We can win. Just be brave. Don’t follow…

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  62. Just don’t follow….

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  63. The fuckin sheep…

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  64. Be brave. Don’t follow the herd.

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  65. Bye from Malaga.
    See you in person soon.

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  66. “Good people
    drink good beer.”
    ― Hunter S. Thompson

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