Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By The Horns

This is where I encourage SEOs to ditch the checklists and use their eyes and brains.

Transcript

2. Hi. I’m back after a break.
3. A lot of you might not know me now we’re online
4. So. A bit about me.
5. Yeah righto. Who gives a fuck. You wanna learn stuff.
6. So here we go.
7. I have a formula for this stuff.
8. Pop culture + something + SEO (maybe introduce quotes) = presentation
9. Everyone claps. Wayne still goes home with imposter syndrome.
10. So. Going against the earlier slide I may say something about me.
11. Love me. Feed my ego.
12. Right. 2020 was a bit of dick right?
13. Break the rules. I'm not saying anything for a while
26. I thought you did funny presentations Wayne.
27. And shouldn’t this be about digital marketing?
28. Hold your horses.
29. I've not done being depressing yet.
30. Remember I said that 2020 was more than just a little bit shit?
31. Well I’m not one to brag but… mine was worse.
32. Sorry.
33. I’m not looking for sympathy. Trust me.
34. This has been shit for all of us. But I do have a reason for talking about it.
35. I think.
36. Sorry.
37. So this is what happened to me during lockdown.
38. April 21st
39. 4pm
40. YOU CAN LOOK AWAY NOW AMY
44. YOU CAN LOOK BACK NOW AMY
45. Lockdown was fun. 2 months in a hotel. 2 days in a hotel. 3 months in temporary accommodation. 2 more days in a hotel.
46. Then…
48. We took the bullshit by the horns and packed all our shit and moved to Malaga.
49. “A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.” ― Hunter S. Thompson
50. Couple of days in a hotel. Airbnb for a month. And we now have a home again.
51. So. Wayne. Why are you telling me this?
52. Things change. Be brave. Take the bullshit by the horns.
53. “Never turn your back on fear. It should always be in front of you, like a thing that might have to be killed.” ― Hunter S. Thompson
54. So. This does relate to SEO.
56. Shit changes. A lot.
57. Don’t rely on old SEO checklists.
58. I’m not saying don’t do the basics.
59. But best practice doesn’t cut it when everyone is doing it.
60. Google is going to throw you curveballs.
61. Take the bullshit by the horns and step out of your comfort zone. Be brave.
62. Spotting changes.
65. Don’t go back to your trusted checklists.
66. Its about using your eyes and gathering data. Not out of date checklists.
67. Don’t fear the scraper. Don’t blindly trust experts. Trust your eyes. Step away from what has come before.
74. SEO isn’t just words and HTML and stuff. …It’s everything.
75. Don’t fear stepping away from that checklist and process.
76. Ask for forgiveness not permission.
77. What do the sites that rank well actually look like?
82. You now have a bank of images of the design of sites that do rank
83. Not a sodding old checklist
84. Lets dig deeper
85. ALL THE THINGS
86. Benchmark. No old fashioned checklist
88. v
97. Figure out who owns the SERPs.
102. Benchmark. That’s your new checklist.
103. It takes guts to step away from how you’ve always done things. Be brave. Have no fear
104. It doesn’t matter how bad shit is. There’s always something that can be done. Even the worst can look beautiful.
106. There’s ALWAYS light at the end of the tunnel.
107. It’s not always perfect.
110. But you have to make decisions for the long term. Be brave.
111. Skate where the fuckin puck is going.
112. That’s how you win long term.
113. It will work out.
115. We can win. Just be brave. Don’t follow…
116. Just don’t follow….
117. The fuckin sheep…
118. Be brave. Don’t follow the herd.
119. Bye from Malaga. See you in person soon.
120. “Good people drink good beer.” ― Hunter S. Thompson