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Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By The Horns

Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By The Horns

This is where I encourage SEOs to ditch the checklists and use their eyes and brains.


Wayne Barker

June 17, 2022

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  1. None
  2. Hi. I’m back after a break.

  3. A lot of you might not know me now we’re

  4. So. A bit about me.

  5. Yeah righto. Who gives a fuck. You wanna learn stuff.

  6. So here we go.

  7. I have a formula for this stuff.

  8. Pop culture + something + SEO (maybe introduce quotes) =

  9. Everyone claps. Wayne still goes home with imposter syndrome.

  10. So. Going against the earlier slide I may say something

    about me.
  11. Love me. Feed my ego.

  12. Right. 2020 was a bit of dick right?

  13. Break the rules. I'm not saying anything for a while

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  26. I thought you did funny presentations Wayne.

  27. And shouldn’t this be about digital marketing?

  28. Hold your horses.

  29. I've not done being depressing yet.

  30. Remember I said that 2020 was more than just a

    little bit shit?
  31. Well I’m not one to brag but… mine was worse.

  32. Sorry.

  33. I’m not looking for sympathy. Trust me.

  34. This has been shit for all of us. But I

    do have a reason for talking about it.
  35. I think.

  36. Sorry.

  37. So this is what happened to me during lockdown.

  38. April 21st

  39. 4pm


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  45. Lockdown was fun. 2 months in a hotel. 2 days

    in a hotel. 3 months in temporary accommodation. 2 more days in a hotel.
  46. Then…

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  48. We took the bullshit by the horns and packed all

    our shit and moved to Malaga.
  49. “A man who procrastinates in his choosing will inevitably have

    his choice made for him by circumstance.” ― Hunter S. Thompson
  50. Couple of days in a hotel. Airbnb for a month.

    And we now have a home again.
  51. So. Wayne. Why are you telling me this?

  52. Things change. Be brave. Take the bullshit by the horns.

  53. “Never turn your back on fear. It should always be

    in front of you, like a thing that might have to be killed.” ― Hunter S. Thompson
  54. So. This does relate to SEO.

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  56. Shit changes. A lot.

  57. Don’t rely on old SEO checklists.

  58. I’m not saying don’t do the basics.

  59. But best practice doesn’t cut it when everyone is doing

  60. Google is going to throw you curveballs.

  61. Take the bullshit by the horns and step out of

    your comfort zone. Be brave.
  62. Spotting changes.

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  65. Don’t go back to your trusted checklists.

  66. Its about using your eyes and gathering data. Not out

    of date checklists.
  67. Don’t fear the scraper. Don’t blindly trust experts. Trust your

    eyes. Step away from what has come before.
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  74. SEO isn’t just words and HTML and stuff. …It’s everything.

  75. Don’t fear stepping away from that checklist and process.

  76. Ask for forgiveness not permission.

  77. What do the sites that rank well actually look like?

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  82. You now have a bank of images of the design

    of sites that do rank
  83. Not a sodding old checklist

  84. Lets dig deeper


  86. Benchmark. No old fashioned checklist

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  97. Figure out who owns the SERPs.

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  102. Benchmark. That’s your new checklist.

  103. It takes guts to step away from how you’ve always

    done things. Be brave. Have no fear
  104. It doesn’t matter how bad shit is. There’s always something

    that can be done. Even the worst can look beautiful.
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  106. There’s ALWAYS light at the end of the tunnel.

  107. It’s not always perfect.

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  110. But you have to make decisions for the long term.

    Be brave.
  111. Skate where the fuckin puck is going.

  112. That’s how you win long term.

  113. It will work out.

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  115. We can win. Just be brave. Don’t follow…

  116. Just don’t follow….

  117. The fuckin sheep…

  118. Be brave. Don’t follow the herd.

  119. Bye from Malaga. See you in person soon.

  120. “Good people drink good beer.” ― Hunter S. Thompson