Business Basics

My presentation to Erasmus+ students. I spoke about my experience starting business, also about logo and website development, branding and some basic marketing.

Projects mentioned in the presentation:
Listn.to
Avioclaim.com

Transcript

1. Business Basics Georgi Dyulgerov info@webtech.bg Start Locally, think Globally
2. What we will talk about Plan for today: - How I started my company - Learn from my mistakes - How to start, learning from my experience - Creating a website - Basic Online Marketing
3. About me Founded Web dev company at the age of 25 Main focus on SEO optimization Likes Challenges Personal projects:
4. How to start 1) Idea - Find what you’re best at - What can you improve - What is your passion/hobby - Search volumes (Google keyword planner) - Your target audience? - MVP
5. How to start The idea always changes and evolves! - Start with something simple and test the market - Calculate your budget and risks - Think what factors can surprise you (or at least try)
6. Starting a company The Dream - You are your own boss - Unlimited revenue - You decide how many hours to work
7. Starting a company The Dark side - You work triple - You work in the weekend - You work from vacation - Mistakes cost money - No one can give you advice - It’s hard to find a team
8. Logo design - It’s not enough to hire a designer - Brainstorming ideas - Create your concept - Be creative
9. Logo design This one is extra cool because the logo actually includes every letter used in the company’s name.
13. Branding Why? - People trust brands - Google ranks brands - People want to buy from someone they trust
14. Branding How to make your brand popular - Advertising (online vs offline) - Sponsoring events - Free gifts (must have value – free flash drive, pen, etc.) - Brand advocates
15. Website development Hiring an agency to develop you website  Deadline (+ 2 months)  Budget - may vary a lot  Quality – may vary a lot  Know what you want first – platform, design, coding language  Hire expert to check the quality
16. Website platforms - Simple solutions - Wordpress.com, Wix - Minimum skills – Wordpress, Joomla - Online store – Opencart, Magento, Prestashop
17. Case study AvioClaim - It started wrong - It’s not enough to have the clients - Never give up - Continue digging - Wait for the luck to smile
18. Thank you! Georgi Dyulgerov info@webtech.bg https://plus.google.com/+GeorgiDyulgerov https://www.linkedin.com/in/webtech11/