Writing for Robots Getting your research noticed in the age of algorithms

My talk proposal for Science Online 2012 was on content discovery strategies for researchers.

Transcript

1. William Gunn Head of Academic Outreach william.gunn@mendeley.com @mrgunn Writing for Robots Getting your research noticed in the age of algorithms
4. How do people find research? 10 of the 18+ methods don’t involve the publisher at all, including 3/4 of the top methods!
5. Highly Tweeted articles are 11x more likely to be highly cited. (Eysenbach 2011) http://www.jmir.org/2011/4/e123/ The higher the impact factor, the more likely the research is to be retracted, partly due to intense competition. http://bjoern.brembs.net/news766.html.11 Impact Factor is negotiated by the journals and does not reflect actual citations! http://jcb.rupress.org/content/179/6/1091.fu ll http://www.plosmedicine.org/article/info:doi/ 10.1371/journal.pmed.0030291 What matters is who is reading your work!
6. Make your work available for discovery Publishing: •provides RSS feeds •gives download stats •provides machine readable PDFs •Allows easy bookmarking on Mendeley or tweeting •Allows self-archiving Writing: •Include DOIs where possible •Cite datasets •Include database identifiers •Link to raw data & make it available (possibly via sharing services)
10. Public Service Announcement The government is making decisions on what you’re allowed to do with your publications, mostly without taking input from you. They have taken input, as well as millions of dollars in lobbying contributions, from publishers such as Elsevier (anagram: evil seer) There is a bill, supported by the Association of American Publishers that will destroy Pubmed Central and prohibit federal agencies from requiring that work published with their funds(taxpayer derived) from being placed in public access repositories. What you can do: Read about it: http://www.michaeleisen.org/blog/?p=807 http://poynder.blogspot.com/2012/01/can-aap-members-stay-neutral- in-row.html •Call your representative and let them know they’ll be held responsible. •Sign the petition: https://www.popvox.com/bills/us/112/hr3699/report •Tell journals you won’t peer review for them if they support RWA •https://docs.google.com/document/d/1p2X0nqY250kYVfVbmXT3OuG dhKFif1JtdrOh3hQKy-g
11. www.mendeley.com William Gunn Head of Academic Outreach william.gunn@mendeley.com @mrgunn
12. http://mnd.ly/scio12_mendeley Here’s the signup form for a premium account upgrade: Please don’t tweet, but feel free to share in-person.