The Art of the Story - Jackie Bebenroth

Jackie gave this presentation at Weapons of Mass Creation Fest 2012 in Cleveland, OH.

"Storytelling is an art and a skill — one that can be quite useful when it comes to gaining approval on that last logo design, selling your next gallery show, or growing your following online. Jackie Bebenroth will feature examples from past agency pitches and WMC speaker blogs to show you how the story behind your creative process — from inspiration through end result — can increase the value of your work and bolster your badass reputation."

Transcript

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23. TECHNIQUE #1 TRUTH IS IN THE
    DETAILS
    

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25. INSERT TRUTH TRUTH LIE
    

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27. TECHNIQUE #2: TELL A MINI-
    STORY
    

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32. TECHNIQUE #3: LEAN ON
    BEFORE + AFTER
    

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