Surviving Google | SEO Principles – Guidelines 2020 [Workshop] - Ηλίας Τσαλδάρης

WordCamp Athens 2019

Ένα WorkShop επιβίωσης για την παρουσία σας στην πρώτη σελίδα των “Οργανικών Αποτελεσμάτων” της πρώτης σε χρήση μηχανής αναζήτησης.
Προβλέψεις για τα επόμενα χρόνια σε σχέση με τα οργανικά αποτελέσματα που εξαφανίζονται καθώς αντικαθίστανται από το Γράφημα Γνώσης (Knowledge Graph), τις άμεσες απαντήσεις (Direct Answers), τα νέα υβριδικά διαφημιστικά μηνύματα και πολλά άλλα.
Πώς μπορείτε να προετοιμαστείτε για τις αλλαγές που έρχονται στα αποτελέσματα της μηχανής αναζήτησης Google μέσα στα επόμενα χρόνια;
Προσαρμόστε σήμερα τις τεχνικές σας SEO (Search Engine Optimization)
Ενημερωθείτε για τις αλλαγές στην Βελτιστοποίηση για τις Μηχανές Αναζήτησης και δομείστε μια ολοκληρωμένη στρατηγική για το Search Engine Marketing (SEM) σε αυτές.

Σε ποιους απευθύνεται:
Το συγκεκριμένο Workshop δεν απαιτεί εξειδικευμένες γνώσεις και απευθύνεται σε όσους ενδιαφέρονται για τις αλλαγές και τις τάσεις στον τομέα του μάρκετινγκ για τις μηχανές αναζήτησης.

Transcript

2. #not assume = to make an 'ass' out of 'u' and 'me'
4. SEM SEO SERP (Search Engine Results Pages) PASO (Personal Assistant Search Optimization) Ranking #0 Semantic Markup Featured Snippets Findability vs Visibility #theblacksheep
5. #theblackship
7. Featured Results Got... More Featured Some Crazy End-of-the-Year Shake-Ups Quality Long-Form Content Dominated Disavows Helped Rankings Jump Right Back Poor Content Got Nailed AdWords Became Just "Ads" & Got An Extra Line The Mobile First Update Didn't End The World The New Google Search Console #SEOtrends2019
8. #SEOtrends2018
11. People are 63% more likely to buy if there are product reviews. Reviews produce an average lift in sales of 18%. Bad reviews actually improve conversions by 67%! reported by Econsultancy.com
13. Product Ratings and reviews Pricing Availability PPC The top five e-commerce rich snippets
14. #rankzero
15. καφέ ξενοδοχείο frezyderm ac norm least concern band #LiveSearches https://search.google.com/structured-data/testing- tool/
16. RankBrain Grows More Powerful LSI ( Latent Semantic Indexing) Keywords Are Important Within Content Voice Search Continues Growing Focus On Improving EAT "Scores" (EAT stands for: Expertise - Authority - Trustworthiness.) Links Are Important, and So Are Brand Mentions Video Is Big and Getting Bigger #SEOtrends2020
20. Create long-form, amazing content! Take current content that ranks and build it out to be even better and more thorough. Include video on your landing pages, articles and top products Consider LSI and the supporting terms you may want to include on your page to add context and depth to your content. Read the new Google General Guidelines and see how you can apply those to your website. Use schema and rich data to boost your CTR and boost rankings based on RankBrain. Optimize your website for voice search by considering questions people may search in your industry Work to get your brand mentioned in the media. Use press releases and social media to get your message out. #SEOaction
21. Keyword Explorer Track rankings Site Crawl Page Optimize SERP Analysis MOZ PRO M o z P r o i s o u r a l l - i n - o n e s u i t e o f S E O t o o l s . H i g h e r r a n k i n g s . Q u a l i t y t r a f f i c . M e a s u r a b l e r e s u l t s .
22. How are people searching for your products/services? Knowing which keywords are being used and what questions are being asked can help you create high quality content. Strategically target keywords with accurate keyword volume and difficulty metrics. Save keyword lists that you can track and update as needed. Understand your visitors
23. To know what's working, you need to accurately track how you're ranking for keywords. With Moz Pro, you can track your competition as well. Know what searchers everywhere see by tracking local and national searches Get a holistic picture of how you rank for your keywords with our Search Visibility score Crawl and audit your sites
24. To know what's working, you need to accurately track how you're ranking for keywords. With Moz Pro, you can track your competition as well. Know what searchers everywhere see by tracking local and national searches Get a holistic picture of how you rank for your keywords with our Search Visibility score Track your rankings
25. Moz Pro will ensure you've got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements. Spend your time where it matters most with prioritized recommendations to improve page optimization Know what content to create next with custom suggestions based on other pages that rank for your keywords Optimize your pages
26. AdWords (Top) AdWords (Bottom) Answer Box Featured Snippets Images Knowledge Card Knowledge Panel Local Packs Local Teaser News Box Related Questions Reviews (Stars) Shopping (Paid) Site-links Tweets Videos Here’s a breakdown of all the SERP features we show: SERP Analysis
27. Questions?
28. Thanks you!