Demands The volume of data is increasing dramatically, but the capability of analytics is lacking volume time data capability of analytics HOW should I achieve the KPI ? WHAT would be our KPI ? ? What is most related to the number of clients? Web? TV? Should I increase the sales activity for my main customers? Would that be enough? ? CASE1 marketer CASE2 route sales 3
view-point ALL the statistical analytics tools are only made for Professional Use tools for General Use tools for Professional Use Statistical Analysis Tools capability of analytics volume time data background 6
view-point 1. Learn how to use the professional tools Ø Waste your TIME to work on the primary business 2. Outsource the statistical analytics Ø Waste your MONEY to use in the primary business 3. Give up the statistics Ø Lose all the POSSIBILITIES you could have found 7
view-point 1. Learn how to use the professional tools Ø Waste your TIME to work on the primary business 2. Outsource the statistical analytics Ø Waste your MONEY to use in the primary business 3. Give up the statistics Ø Lose all the POSSIBILITIES you could have found professional tools are limiting the possibilities of statistics 8
for Professional Use tools for General Use Statistical Analysis Tools volume time data background capability of analytics about Xica Adelie Statistical Analytic Web Application 9
you could achieve Sales TV commercials WEB Ads flyers campaign of competitors weekdays [same week] Decrease ¥1,410,000 Increase ¥380,000 [2 weeks later] Increase ¥2,100,000 [same week] Increase ¥85,000 (no relation found with Sales) Conclusion Factors Amount of Effect 10
target 12 条件 Company • Data is assembled. • Business structure is simple. User • has hypotheses. • easy to accept a new Web Service. B to C Web marketer
13 The company where an advertisement expense is vast Industry Advertisement costs rate of the sales comparison The number of the companies more than capital 100 million yen Cosmetics, toiletry 10.2 % no public information Food 9.9 % 1,039 companies IT 8.2 % 327 companies Drink, luxury goods 7.3 % 204 companies Traffic, leisure 7.2 % 1,296 companies Merchandising, retail trade 6.9 % 2,036 companies Medicine, medical article 5.3 % no public information Finance, insurance 5.2 % 2,135 companies total 7,037 companies
Achievements 14 The number of the users Openβ (7/17～10/5) Official edition (10/14～12/9) • 438 accounts • Start to use： 7 companies • Decide to use： 9 companies
purpose ver. Business deployment Step 1 18 ～2013 2014～ specialized ver. Ⅱ specialized ver. Ⅰ • Hypothesis construction • Analysis system • On-site business • Suggestion Main work Offer
apps line up 19 Marketing support app Outline Market potential SFA POS • Proper advertising- expenses distribution B to C market 650,774 companies • Proper operating action distribution • The proper amount of stocking, shelf arrangement Sales rep. market 8,560,000 people POS market 120,000 sets for BtoC marketer for Sales rep. for Store manager
20 40 60 80 100 120 140 160 Linkage with Sales Cloud Integrated image Tue, October 22, 2013 Name : ## Team : ## Sales type : Analyzed type Ranking : 98 /725 ⇑⇑⇑ OPERATION ## AREA ## STORE ## STORE MANAGER TYPE ： B Store analysis Talk w / manager Receptio n ＋19 sets －8 sets no effect action effect Rank 15 Rank 232 rank Important matter The old goods are stronger than a new product. Don’t talk about competition store. focus on a function. [Oct 18, 2012] Especially today --- Like - reply - share [Oct 20, 2012] I always think --- Like - reply - share 31 people like this. 11 comments [Oct 20, 2012] --- was so effective! Like - reply - share optimal action Store analysis Talk w / manager Reception 240 min 60 min 45 min Target: 139 sets 3 weeks 1 week time lag User data • Application that evaluates the relationship between ACTION and RESULTS • Proposes the most proper distribution of sales actions. 21
apps line up 22 Marketing support app Outline Market potential SFA POS • Proper advertising- expenses distribution B to C market 650,774 companies • Proper operating action distribution • The proper amount of stocking, shelf arrangement Sales rep. market 8,560,000 people POS market 120,000 sets for BtoC marketer for Sales rep. for Store manager
apps line up 23 Marketing support app Outline Market potential SFA POS • Proper advertising- expenses distribution B to C market 650,774 companies • Proper operating action distribution • The proper amount of stocking, shelf arrangement Sales rep. market 8,560,000 people POS market 120,000 sets for BtoC marketer for Sales rep. for Store manager A suggestion is given for all data
Your Podcast. Everywhere. Effortlessly.
xica
sbs5780
loglass2019
desaki
beerandtech_recruiter
attelu
paulxl
wattlaa
hideyuki_ogawa
yasuhirox
eikohashiba
satoshi01
suzakiyoshito
samanthasiow
samtorres
jonoalderson
malarkey
varn
destraynor
csswizardry
jnunemaker
jacobtomlinson
ks91
mayatellez
raygrieselhuber
