Upgrade to Pro — share decks privately, control downloads, hide ads and more …

コンテンツ戦略:誰も触れない大事な課題

 コンテンツ戦略:誰も触れない大事な課題

Yasuhisa Hasegawa

August 29, 2018
Tweet

More Decks by Yasuhisa Hasegawa

Other Decks in Design

Transcript

  1. ίϯςϯπઓུ
    ୭΋৮Εͳ͍େࣄͳ՝୊
    ௕୩઒ګٱ
    ೥݄೔
    5$γϯϙδϜ

    View full-size slide

  2. ίϯςϯπઓུͱ͸

    View full-size slide

  3. ੍࡞
    ഑৴ ӡ༻

    View full-size slide

  4. ੍࡞ ഑৴ ӡ༻
    ԿΛ࡞Δʁ
    ͳͥඞཁ͔ʁ
    ίϯςϯπߏ଄͸ʁ
    ୲౰͸ʁ૊৫ߏ੒͸ʁ
    ฤू୲౰͸ʁ
    ϫʔΫϑϩʔ͸ʁ
    ഑৴৔ॴ͸ʁ
    πʔϧ͸ʁ
    ҡ࣋ɾ؅ཧ͸ʁ
    ΨΠυϥΠϯ͸ʁ
    ධՁํ๏͸ʁ

    View full-size slide

  5. 8FCίϯςϯπͷ੹೚͸୭͕΋ͭʁ

    View full-size slide

  6. Ϛʔέλʔ σβΠφʔ 5$ϥΠλʔ

    View full-size slide

  7. ৽੡඼΍αʔϏεͷ঺հ
    4&0
    8FCղੳ
    ༏ઌॱҐͷζϨ
    ഑৴ଆࢹ఺͕ڧ͍
    ӡ༻ϓϥϯ͕ͳ͍
    ϓϩϞʔγϣϯدΓͰՁ஋͕௿͍
    ࡞ͬͨޙ๨ΕڈΒΕΔ
    ϓϩϞʔγϣϯدΓͰՁ஋͕௿͍
    ࡞ͬͨޙ๨ΕڈΒΕΔ
    ϓϩϞʔγϣϯدΓͰϢʔβʔՁ஋͕௿͍
    ࡞ͬͨޙ๨ΕڈΒΕΔ
    Ϛʔέλʔ

    View full-size slide

  8. ϢʔβʔௐࠪΛલఏ
    ސ٬χʔζͷࢹ֮Խ
    ϏδϡΞϧίϛϡχέʔγϣϯ
    ݱଘίϯςϯπͷར׆༻
    4&0
    ৽͍͠ίϯςϯπͷߟྀ
    ϓϩϞʔγϣϯدΓͰՁ஋͕௿͍
    ࡞ͬͨޙ๨ΕڈΒΕΔ
    ϓϩϞʔγϣϯدΓͰՁ஋͕௿͍
    ࡞ͬͨޙ๨ΕڈΒΕΔ
    ࡞ͬͨ··์ஔ͞ΕΔίϯςϯπ
    ֦ுੑɾॊೈੑ͕ͳ͍
    σβΠφʔ

    View full-size slide

  9. Ձ஋ͷ͋Δίϯςϯπ
    ެ͔ࣜͭਖ਼֬
    ͖ͪΜͱ੔ཧ͞Ε͍ͯΔ
    ࢴഔମ͕ओ࣠
    8FCઓུͱ͸ผ
    ৽͍͠ίϯςϯπͷߟྀ
    ϓϩϞʔγϣϯدΓͰՁ஋͕௿͍
    ࡞ͬͨޙ๨ΕڈΒΕΔ
    ϓϩϞʔγϣϯدΓͰՁ஋͕௿͍
    ࡞ͬͨޙ๨ΕڈΒΕΔ
    Ϣʔβʔχʔζɾจ຺ʹ߹Θͳ͍
    ॊೈੑɾ֦ுੑ͕ͳ͍
    5$ϥΠλʔ

    View full-size slide

  10. Ϗδωε
    ༧ࢉɾ30* ੍࡞ݟੵ΋Γ
    ޿ࠂ
    Ωϟϯϖʔϯاը ఆੑɾఆྔଌఆ
    *5
    $.4։ൃ खஈͷ໨తԽ

    View full-size slide

  11. ίϯςϯπઓུͷ՝୊

    View full-size slide

  12. ίϯςϯπઓུͷ՝୊
    શମ૾Λ೺Ѳ͍ͯ͠Δਓ͕͍ͳ͍
    ૊৫΍ਓͷ໰୊Λ๊͍͑ͯΔ
    ͕͔͔࣌ؒΔ͕์ஔ͢Δͱةݥ
    5$ίϯςϯπ๊͕͑Δ໰୊ͷࠜݯ

    View full-size slide

  13. ෼ੳ ઓུ
    ݕࠪ
    ίϯςϯπઓུͷϓϩηε

    View full-size slide

  14. ෼ੳ ઓུ
    ݕࠪ
    ίϯςϯπઓུͷϓϩηε
    ίϯςϯπΠϯϕϯτϦ
    ମ੍ͷݟ௚͠
    Ϗδωεΰʔϧ
    ఆྔɾఆੑௐࠪ
    ϫʔΫϑϩʔ
    ΨΠυϥΠϯ
    ίϯςϯπߏ଄
    εέδϡʔϧ

    View full-size slide

  15. ίϯςϯπઓུ
    5$๊͕͑Δ՝୊ʁ
    ఻͑Δٛ຿͸͋Δʁڞ༗ҙࢥܾఆऀ͸ʁ

    View full-size slide

  16. ͋Γ͕ͱ͏͍͟͝·ͨ͠
    ௕୩઒ګٱ
    !ZIBTTZ
    NBJM!ZBTVIJTBDPN

    View full-size slide