Proof of concept - Before you enter the Japanese market

Know the local before you enter. We help to start your business in Japan.

Transcript

1. PROOF OF CONCEPT BEFORE YOU ENTER THE JAPANESE MARKET The methodology of content marketing
2. What a Proof Of Concept with us gives you? The ability to try out our services
3. WHAT IS PROOF OF CONCEPT? Proof of concept (PoC) is a realisation of a certain method or idea in order to demonstrate its feasibility, or a demonstration in principle with the aim of verifying that some concept or theory has practical potential. A proof of concept is usually small and may or may not be complete.
4. KNOW THE LOCAL BEFORE YOU ENTER UK JAPAN We help to start your business in Japan
5. WHAT YOU NEED TO KNOW ABOUT JAPAN LANGUAGE Japanese people use three writing systems; hiragana, katakana and kanji. Japanese has a completely different grammatical order to alphabetical languages. CULTURE MARKET People use more text and less images. Japanese people are less trusting of others on social media. Japanese people are more likely to focus on catch copy. People make decisions based on fact more than emotion. Japan’s GDP is 4.9 trillion USD (2017). The world’s third biggest economy. The population is 127 million. Japan has an aging population. More than 17% are over 75 y/o.
6. XXXXXXX PROCESS OF POC RESEARCH PLAN CREATE DISTRIBUTE ANALYSE
7. SOCIAL LISTENING CUSTOMER INTERVIEW RESEARCH Social listening is the process of monitoring what people are saying about topics, brands and industries across social media. To know your potential clients, we get insight through social listening. Twitter, Instagram, Blog, News and Forums can be listened. We undertake interviews with your target customers. This leads to deep understanding of your target market and audience.
8. CONTENT STRATEGY PLAN Choose one element of your content execution that you would like us to test. From there we will build a content strategy around that element and test its success.
9. TRANSCREATION LANDING PAGE CREATION CREATE Transcreation is a term used chiefly by advertising and marketi ng professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. We can transcreate your message in Japanese. We can create a bespoke landing page for your trial campaign. From that, we can collect data to cross check its success.
10. ONLINE AD MANAGEMENT DISTRIBUTE Test online ads to check its success. We can create a strategy to help to spread your message. We can work with Facebook, Instagram, Twitter, LinkedIn, Google search Ads, Google display network, Yahoo display network, and many more.
11. CONSULTING ANALYSE What is your main business challenge or pain point? We can offer you advice from our areas of service.
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