the UK. We have analysed their websites and social media pages to understand their stance towards lockdown, what content they include on both and how successful they have been. ͜ͷ؆қϨϙʔτͰɺۀΛӦΉΠΪϦεͷதখاۀ8ࣾΛऔΓ্͛ͯ ͍·͢ɻ֤ࣾͷΣϒαΠτιʔγϟϧϝσΟΞɾΞΧϯτ͔Βɺϩο Ϋμϯʹର͢Δελϯεɺߘίϯςϯπɺͦͯͦ͠ͷύϑΥʔϚϯεΛ ੳ͠·ͨ͠ɻʢӳࠃͰ3݄23͔ΒϩοΫμϯ͕࢝·͍ͬͯ·͢ʣ
Die Products / Tooling Accessories / Gas Springs Annual revenue ؒച্ £6-£10 million *9ԯ-15ԯԁ Year founded ઃཱ 1972 Communication Channels ίϛϡχέʔγϣϯνϟωϧ Twitter, LinkedIn, YouTube, Flickr Staying open during the crisis ։ۀ͍ͯ͠Δ͔ Yes https://www.awprecision.co.uk/
week Average No. of Engagements per posts ߘ͋ͨΓͷฏۉΤϯήʔδϝϯτ 7 Theme of posts ߘςʔϚ Acknowledging crisis and supporting health organisations ίϩφՒΛҙࣝ͠ɺҩྍػؔΛαϙʔτ Aw precisionࣾͷTwitterΞΧϯτɻTwitterͷϔομʔը૾Λม͑ɺܒൃతͳϝο ηʔδΛஸೡʹଧͪग़͍ͯ͠Δɻ։ۀͷใఆظతʹ͑ɺސ٬ͱͷίϛϡχέʔ γϣϯສશɻ҆৺ײΛ༩͍͑ͯΔɻ
week Average No. of Engagements per posts ߘ͋ͨΓͷฏۉΤϯήʔδϝϯτ 20 Theme of posts ߘςʔϚ Acknowledging crisis and supporting health organisations ίϩφՒΛҙࣝ͠ɺҩྍػؔΛαϙʔτ Aw precisionࣾηʔϧεϚωʔδϟʔͷϦϯΫτΠϯɾΞΧϯτɻ͔͜͜Βձࣾͷ ใͳͲΛൃ৴͍ͯ͠ΔɻTwitterͱߘ༰ͳͲΛϦϯΫͤͯ͘͞ϦʔνΛ֫ಘɻ TwitterͰࣈ੍ݶͰॻ͚ͳ͍ਂ͍༰Λߘ͍ͯ͠Δɻύʔιφϧͳϝοηʔδͱ ಡΈऔΕΔ͕ɺඇৗʹڞײ͕Ͱ͖Δɻ
& Engineering Annual revenue ؒച্ £6-£10 million *9ԯ-15ԯԁ Year founded ઃཱ 1959 Communication Channels ίϛϡχέʔγϣϯνϟωϧ Website only, Do not use social media ΣϒαΠτͷΈ Staying open during the crisis ։ۀ͍ͯ͠Δ͔ Yes http://www.allsops.co.uk/
τοϓϖʔδͷϔομʔ෦ Description هࡌ༰ Celebrating 60 years of excellence in sheet metal manufacturing! Allsops are key workers through out the COVID19 epidemic, supporting the NHS with ventilator fabricated parts Description translation هࡌ༰ͷຊޠ༁ γʔτϝλϧͷͰ60ΛތΔ࣮ɻίϩφΠ ϧεͱઓ͏ݱࡏɺΘͨͨͪ͠Allsopsɺݺٵثͷ෦ ͰNHSʢΠΪϦεͷҩྍʣΛαϙʔτ͍ͯ͠ ·͢ɻ AllsopࣾͷΣϒαΠτɻͱͯγϯϓϧͰΣϒαΠτ৽͠͞ͳ͍͕ɺτοϓ ʹίϩφΠϧεʹؔ͢ΔϝοηʔδΛஔ͘͜ͱͰेʹಉࣾͷऔΓΈߟ͑ํΛ ͑ΒΕ͍ͯΔɻ
Annual revenue ؒച্ £6-£10 million *9ԯ-15ԯԁ Year founded ઃཱ 2000 Communication Channels ίϛϡχέʔγϣϯνϟωϧ Website only, Do not use social media ΣϒαΠτͷΈ Staying open during the crisis ։ۀ͍ͯ͠Δ͔ Yes https://www.abilityprojects.com/
Description هࡌ༰ The current situation surrounding COVID-19 continues to pose many challenges for all businesses. We want to play our part in limiting the impacts on our customers and partners. The health and wellbeing of our colleagues and our customers remains our number one priority. We are continually reviewing and responding to guidance and advice from both the World Health Organisation and Government, and will update our processes and practices as necessary to ensure the safety and wellbeing of all. …… …… Description translation هࡌ༰ͷ֓༁ ຊϖʔδʹͯɺجຊతͳରԠํΛ؆͔ܿͭਅ伨ʹ ·ͱΊ͍ͯΔɻैۀһͱސ٬ͷ݈߁ͱ҆શ͕ୈҰɻ AbilityࣾͷΣϒαΠτͷτοϓɻΣϒαΠτ্ʹʮ৽ܕίϩφΠϧεʯʹؔ͢ ΔಛઃϖʔδΛઃ͚ɺͦ͜ͰձࣾͷجຊతͳରԠํΛ؆ܿʹ·ͱΊ͍ͯΔɻͷ ใͳͲఴ͑ΒΕ͓ͯΓɺैۀһސ٬ʹͱͬͯ҆৺ࡐྉʹͳ͍ͬͯΔͷͰͳ͍ ͔ɻ
Annual revenue ؒച্ £20-£30 million *30ԯ-45ԯԁ Year founded ઃཱ 1898 Communication Channels ίϛϡχέʔγϣϯνϟωϧ LinkedIn, Facebook Staying open during the crisis ։ۀ͍ͯ͠Δ͔ Yes https://www.parsons-peebles.com/
Average No. of Engagements per posts ߘ͋ͨΓͷฏۉΤϯήʔδϝϯτ 12 Theme of posts ߘςʔϚ Acknowledging crisis and supporting health organisations ίϩφՒΛҙࣝ͠ɺҩྍػؔΛαϙʔτ Parsons PeebleࣾͷLinkedInΞΧϯτɻLinekedInΛ௨༷ͯ͡ʑͳใΛൃ৴ɻ NHSʢΠΪϦεͷҩྍαʔϏεʣͷܒൃతͳߘΛγΣΞͨ͠ΓɺࣗࣾͷίϩφՒʹ ର͢ΔऔΓΈΛհͨ͠Γɺੵۃతʹҙٛͷ͋ΔίϯςϯπΛߘ͍ͯ͠Δɻ
systems Annual revenue ؒച্ £6-£10 million *9ԯ-15ԯԁ Year founded ઃཱ 1964 Communication Channels ίϛϡχέʔγϣϯνϟωϧ Website only, Do not use social media ΣϒαΠτͷΈ Staying open during the crisis ։ۀ͍ͯ͠Δ͔ Temporarily closed ྟ࣌ดۀ http://www.dunphy.co.uk/
page τοϓϖʔδͱಛผϖʔδʢදϝοηʔδʣ TOP Description τοϓϖʔδͷهࡌ༰ Link to the MD's message and the announcement about the Easter shutdown ίϩφΠϧεʹؔ͢ΔදϝοηʔδͱɺΠʔελ ʔͷظٳՋͷҊ http://www.dunphy.co.uk/ DunphyࣾͷΣϒαΠτͷτοϓɻཱͭҐஔʹʮ৽ܕίϩφΠϧεʯʹؔ͢Δ ใͷϦϯΫΛܝࡌɻ·ͨɺྟ࣌ٳۀͷ͓Βͤʹ͍ͭͯஸೡʹهࡌ͍ͯ͠Δɻεϖ Ξ෦ͷۓٸରԠʹ͍ͭͯి൪߸Λܝࡌ͠ɺސ٬ʹ҆৺ײΛ༩͍͑ͯΔɻ
diecasting Annual revenue ؒച্ £10-£20 million *15ԯ-30ԯԁ Year founded ઃཱ 1917 Communication Channels ίϛϡχέʔγϣϯνϟωϧ Website only, Do not use social media ΣϒαΠτͷΈ Staying open during the crisis ։ۀ͍ͯ͠Δ͔ Temporarily closed ྟ࣌ดۀ https://lavender-diecast.co.uk/
هࡌ༰ Due to the recent government announcement, JHL have made the decision to temporarily close the business from 31/3/2020. We plan to re-open on Monday 20/4/2020 but in the meantime, we are here to support you in any way we can. If your enquiry is urgent, then please contact via e-mail at the info address and one of our team will get back to you as soon as is reasonably possible. Our inbox will be checked regularly to ensure we provide you with ongoing support should you need it during this challenging time. Description translation هࡌ༰ͷ֓༁ ຊϖʔδʹͯɺٳۀظؒΛ໌هɻϝʔϧͰۓٸର ԠՄೳͱͯ͠Ϣʔβʔʹ҆৺Λ༩͍͑ͯΔ JH LvenderࣾͷΣϒαΠτɻϖʔδͷτοϓʹΞοϓσʔτΛهࡌɻۓٸͷ߹ ϝʔϧͰ࿈བྷΛૹΔΑ͏ɺΘ͔Γ͍͑ͯ͘͢Δɻސ٬ͷ҆৺Λ༩͑Δϝοηʔ δͱͳ͍ͬͯΔɻ
Annual revenue ؒച্ £20-£30 million *30ԯ-45ԯԁ Year founded ઃཱ - Communication Channels ίϛϡχέʔγϣϯνϟωϧ Website, LinkedIn, Twitter, Facebook, Instagram, Youtube, Vimeo Staying open during the crisis ։ۀ͍ͯ͠Δ͔ Yes https://www.formaplex.com/
Average No. of Engagements per posts ߘ͋ͨΓͷฏۉΤϯήʔδϝϯτ 71 Theme of posts ߘςʔϚ Acknowledging crisis and helping to build medical supplies ίϩφՒΛҙࣝ͠ɺ͔ͭҩྍث۩Λ FormaplexࣾͷLinkedInΞΧϯτɻසͷߴ͍ߋ৽Ͱɺސ٬ωοτϫʔΫͱͷີ ͳίϛϡχέʔγϣϯΛऔ͍ͬͯΔɺίϯςϯπɺಈըɺใతͳҩྍث۩ͷ αϙʔτͷϝοηʔδɺΦϐχΦϯߘͳͲόϥΤςΟʹΈɺΤϯήʔδϝϯτͷ ֫ಘߴ͍ɻ༗ࣄͷίϛϡχέʔγϣϯͷ͓खຊͱͳΔΞΧϯτӡ༻ͱͳ͍ͬͯ Δɻ
services Annual revenue ؒച্ £50-£75 million *75ԯ-120ԯԁ Year founded ઃཱ 1978 Communication Channels ίϛϡχέʔγϣϯνϟωϧ Website only, Do not use social media ΣϒαΠτͷΈ Staying open during the crisis ։ۀ͍ͯ͠Δ͔ Yes https://mjquinn.co.uk/
τοϓϖʔδͱಛผϖʔδ Description هࡌ༰ At MJ Quinn we are working with our Clients and Customers to keep our people and the general public safe by limiting the spread of COVID-19. MJ Quinn play a vital role in keeping the UK connected, building and maintaining critical infrastructure to support many businesses including the NHS and Ministry of Defence as well as giving thousands of homes much needed connectivity, which is why many of our roles have been given ‘key worker’ status. The safety of our people and the public remains our priority which is why we are now focusing on essential works only. Our engineers have been advised not to enter customer premises. A vast amount of the work we complete is outdoors, in open spaces, where social distancing rules can be adhered to. We will continue to monitor and follow Government advice and guidelines. The safety of our engineers and the public is paramount. Description translation هࡌ༰ͷ֓ཁ ඞཁෆՄܽͳاۀ׆ಈʹߜͬͯΦʔϓϯ͍ͯ͠Δ͜ ͱΛڧௐɻސ٬Λ҆৺͍ͤͯ͞ΔɻFAQΛઃ͚͍ͯ Δɺ͔ͳΓ্खͳίϛϡχέʔγϣϯɻ https://mjquinn.co.uk/2020/03/24/covid-19-coronavirus/ MJ QuinnࣾͷΣϒαΠττοϓͱಛผϖʔδɻࡍཱͭͷɺʮ৽ܕίϩφΠϧ εʯʹؔ͢ΔFAQΛಛผϖʔδͰܝࡌ͍ͯ͠Δɻސ٬ઢɺϢʔβʔઢͰͲ͏͍ ͏͕ٙ͋Δ͔࿅ΒΕ͓ͯΓɺඇৗʹΘ͔Γ͍͢ɻ͜ΕຊاۀͰԠ༻Ͱ͖Δ ͷɻ
some have reduced hours or are temporarily closed. Λߦ͏ΠΪϦεͷதখاۀɺͦͷ΄ͱΜͲ͕·ͩ։ۀ͍ͯ͠Δ͕Քಇ࣌ؒΛݮΒ͍ͯ͠Δɻ The most successful social media posts are the ones that emphasise how their businesses are helping to fight the coronavirus and how they are supporting the government departments. ιʔγϟϧϝσΟΞͷߘͰޭ͍ͯ͠Δͷͷ΄ͱΜͲɺίϩφΠϧεʹର͕ͯࣗࣾ͠Ͳ͏ੈͷதʹߩݙ͍ͯ͠Δ͔ɺͲ͏ެతػؔͷαϙʔτΛ͍ͯ͠Δ͔Λ͍͑ͯΔɻ The least successful social media posts are the ones that do not acknowledge that there is a current crisis. ίϩφΠϧεͷݱঢ়ʹରͯ͠ҙࣝతͰͳ͍ιʔγϟϧϝσΟΞͷߘආ͚ͨํ͕Α͍ɻ More successful companies are changing their social media profile image and copy to support tackling Coronavirus. ιʔγϟϧϝσΟΞΛ͏·ͬͯ͘ίϛϡχέʔγϣϯ͍ͯ͠ΔձࣾɺϓϩϑΟʔϧը૾Λม͑ͨΓɺίϩφΠϧεͱͷઓ͍ʹର͢ΔαϙʔτΛίϐʔϥΠςΟϯάͰදݱ͠ ͍ͯΔɻ The best PR for any business in manufacturing is to use resources to help build medical equipment needed to fight coronavirus. ҩྍݱͷ՝Λͷ؍͔Βαϙʔτ͢Δಈ͖͕͋ΔɻϦιʔεΛॊೈʹ׆༻͠ɺࣗͨͪʹͰ͖Δ͜ͱͳʹ͔ɺߟ͑ɺൃ৴Ͱ͖͍ͯΔձࣾධՁ͞Ε͍ͯΔɻ
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