Changing the game

Introduction to gamification

Transcript

1. CHANGING THE GAME AN INTRODUCTION TO GAMIFICATION DESIGN Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
3. Video games have become mainstream. 1
4. 68% of Australians play video games. IGEA, 2016
5. 98% of homes with children have computer games. IGEA, 2016
6. The average age of players is 33. (And 39% of those aged 65 and over play video games). IGEA, 2016
7. 53% male 47% female IGEA, 2016
8. We spend a lot of time playing games. 2
9. Australians spend on average 88 minutes a day playing games. IGEA, 2016
11. 50 billion hours of game time (WSJ, 2012) https://www.wsj.com/articles/SB10001424052970203458604577263273943183932
12. If games are so engaging...
13. …can we use this thinking in more serious contexts?
14. Gamification “The addition of game elements to non- game activities” (Deterding, S., Dixon, D., Khaled, R., & Nacke, L., 2011)
15. To do list Exercise tracker Social network
16. To do list Exercise tracker Social network
17. Gamification can be found everywhere 3
18. Fitness Fitbit
19. Fitness Fitbit
20. Fitness Zombies, Run!
21. Productivity Email Game
22. Productivity Email Game
23. Education Duolingo
24. Superannuation Suncorp http://www.superreview.com.au/news/superannuation/mysuper-and-superannuation-gamification-winner-takes-it-all
25. Finance Mint
26. Support Stack Overflow
27. Gamification doesn’t have to be technology based 4
28. The Manufacturing Game
30. Gamification is an established industry 5
31. A gamification ‘blueprint’ exists 6
32. • Points • Badges • Leaderboards • Levels
34. • Points • Badges • Leaderboards • Levels = Rewards }
35. Behaviour + Rewards = Fun!
36. progresswars.com
37. Extrinsic Motivation
38. Games are intrinsically motivating 7
39. Self-Determination Theory http://www.selfdeterminationtheory.org/theory/ Driven by a need to grow and gain fulfilment
40. Autonomy Competence Relatedness
41. Flow Theory
43. A clear goal Clear progress Clear feedback Challenge and skill
44. 8 One size doesn’t fit all
45. ♦️ ♣️ ♥️ ♠️ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
46. Research and user-centered design is key 9
47. More information: http://gamificationgeek.com Gamification Geek 10 Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com