BMTC19: Using Technology and Innovation as a Vehicle to Promote Breweries and Tours

Beer Tourism: Using Technology and Innovation as a Vehicle to Promote Breweries and Tours – Catherine Roux, Passport on Tap: This session is about the impact and future of technology products and self-guided initiatives in the current brewing industry. By telling the story of the Passport on Tap app, first launched in Montreal and then in Portland (OR), Catherine wants to discuss how having a proximity with millennials through technology can have a major impact in the current beer tourism industry.

Transcript

1. Using Technology and Innovation as a Vehicle to Promote Breweries and Tours Catherine Roux, CEO & Founder of Passport On Tap
2. Having an impact on the economic development of craft breweries is the reason why I wake up every morning.
3. At first, Beer and technology aren’t two words that are often paired together, but we did.
4. What is a self-guided XP?
5. Who are they? • Under 30 years old • Around 30% of the population, but 57% are weekly craft beer drinkers • Beer curious, trendy followers • They want high quality products and a unique XP • They are willing to pay for it and try new things • Loyal but open-minded • Use technology as a daily discovery/research tool. Connected. • Support a brand they trust and relate to
6. Millennials tend to be more experiential, they crave authenticity. The beer industry is all about that.
7. How to be more open- minded about technology and innovation? • Break your everyday routine. • See Millennials as an opportunity to grow • Learn about your customers and figure out who they are and what they want. • Establish relationships with people with different backgrounds.
8. So something happened on Tuesday. Here. At the BMTC.
9. McKay Ward, CEO & Founder of Stitch Loyalty McKay Ward mckay@stitchloyalty.com
10. How to decide if a technology is right for your business
11. Evaluating a technology for your business 1. Serve your people
12. Evaluating a technology for your business 1. Serve your people 2. Avoid complexity
14. Evaluating a technology for your business 1. Serve your people 2. Avoid complexity 3. Value your time
15. Evaluating a technology for your business 1. Serve your people 2. Avoid complexity 3. Value your time 4. Experiment
16. Evaluating a technology for your business 1. Serve your people 2. Avoid complexity 3. Value your time 4. Experiment