A Platform for a Roadmap: Mixing Metaphors for Fun and Profit

An informative and occasionally amsuing tour through the cognitive science of metaphors, their application to software concepts like "platforms", "roadmaps", and "Puppet".

Transcript

1. A Platform for A Roadmap:
   Mixing Metaphors for Fun
   and Profit
   eric sorenson // @ahpook
   sr technical product manager
   puppet
   

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   Most of our ordinary
   conceptual system is
   metaphorical in nature. The
   primary function of metaphor
   is to provide a partial
   understanding of one kind
   of experience in terms of
   another kind of experience.
   

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   As a consequence of our
   brains reaching for
   metaphors to come to grips
   with the world around us, we
   gain partial understanding of
   experiences, and which parts
   we grasp versus which parts
   elude us are determined by
   the metaphors we use.
   IDEAS ARE
   OBJECTS
   EXPRESSIONS
   ARE CONTAINERS
   COMMUNICATION
   IS SENDING
   

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   SOFTWARE IS
   LIKE A PLATFORM
   

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    A platform-less product will
    always be replaced by an
    equivalent platform-ized
    product.
    ...
    The Golden Rule of Platforms,
    "Eat your own dogfood" can
    be rephrased as: "Start with a
    platform, then use it for
    everything".
    

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12. Abstraction
    decompose into
    smaller pieces
    Inheritance
    extend components
    without knowledge of
    their internals
    Encapsulation
    restrict access to
    accessors and
    mutators
    Polymorphism
    many implementations,
    same interface
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    AUTOMATION IS
    LIKE A PUPPET
    

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    FUTURE PLANS
    ARE LIKE A
    ROADMAP
    

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    TIME IS AN OBJECT THAT
    MOVES TOWARDS US.
    TIME IS STATIONARY,
    WE MOVE THROUGH IT
    TOWARD THE FUTURE.
    FROM OUR POINT OF VIEW
    TIME GOES PAST US,
    FROM FRONT TO BACK
    

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23. Preso title goes here. To update, go to File > Page Setup > Header/Footer, paste title, Apply All
    Photo Credits
    Cover - Puppet photo
    Nigel - from twitter https://twitter.com/sstatik/status/781537634845806592
    Parallel evolution - https://www.britannica.com/science/parallel-evolution
    Wood platform - http://www.turbosquid.com/3d-models/max-platform-wood/811201
    ISS - https://upload.wikimedia.org/wikipedia/commons/3/3b/ISS_Configuration_as_of_August_2016.svg
    Kermit - http://www.mirror.co.uk/tv/tv-previews/muppets-return-tv-screens-mockumentary-6658289
    Swedish Chef - Youtube capture, alpha added https://www.youtube.com/watch?v=iv4htIk8tOU
    Sesame street cast - http://www.today.com/popculture/sesame-street-fires-beloved-characters-bob-luis-gordon-
    after-45-t101247
    Roadmap - Clark College Roadmap for Parents, cropped and alpha transparency added
    Steve Yegge at oscon - youtube capture https://www.youtube.com/watch?v=vKmQW_Nkfk8&t=14m7s
    Sea monster - https://www.wired.com/2013/09/carta-marina/
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