323W - Tutorial Jan20th

Transcript

1. cultural dimensions of advertising W323
2.  Creative groups: Examples from the past term  An A+ project: Tips and tricks  Group creation 01 TODAY’s MENU #SFU323
3. 1. Jodi moved the deadline for the Abstract from the Jan27th to Feb.3rd @ 5.30 PM  Special session on “how to write an abstract” next week 2. My office hour is on Tuesday @ 8.30PM. However, considering that lectures end around 8-8.10PM, we can have meetings right after class  Then, you can walk-in until 9.20 or schedule a meeting from 9.30 until 10.20 SOME CLARIFICATIONS 01 #SFU323
4. Go to "People" and then click on "View User Groups." You should see your tutorial group, enter the group and click "Pages" and then "Edit this page." Add your content on the wiki page and click "Save." Put your content above previous discussion. Put a line between them. URLs: • D104: canvas.sfu.ca/groups/22961 • D105: canvas.sfu.ca/groups/22962 • D106: canvas.sfu.ca/groups/22963 HOW TO POST AN AD EXAMPLE 01 #SFU323
5. http://vimeo.com/113228556 CREATIVE AD PROJECTS- VIDEO 01 #SFU323
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9. https://www.youtube.com/watch?v=iFvDTzU2vQE CREATIVE AD PROJECTS- VIDEO 01 #SFU323
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12. Your project might be:  a parody ad  a public service announcement  political message  NGO promotional ad  anti-ad TIPS AND TRICKS 01 #SFU323
13.  What is the problem you are trying to tackle? Is it really a problem? Find data, keep the campaign real  Video: keep it simple and short  Production quality is not fundamental, but influences the final grade. A meh idea can get a good grade, a good idea can achieve a high grade  Crossmediality: Is your campaign integrated with social media? Does the campaign have a website? (it should not exist in reality)  Who are you? An organization? A company? An NGO? Act as a professional, not as a student. TIPS AND TRICKS 01 #SFU323
14.  Coherence: Try to maintain an internal coherence (in terms of language, layout, messages) between the video, the printed ad and the Electronic press kit  Do you need inspiration? Search for 323W on Youtube and Vimeo. Also check https://www.adbusters.org/  Try to connect it with the course’s contents TIPS AND TRICKS 01 #SFU323
15.  Poor audio quality  Do not use stock footages (people walking, stop-motion city lights, ethnically assorted people talking and laughing, etc.)  Humor is not fundamental  But don’t be paternalistic either (Week 5 - From Cynicism to Sentimentality and Back Again)  No text and driving, no drink and driving, try to be creative also in choosing the issue to address BIG NO-NO 01 #SFU323
16. Take a post it  In the first post it write your competences  In the second post it write how you could contribute to the group  In the third post write any relevant past experience 01 LET’s CREATE GROUPS! #SFU323
17.  Talk, interact and be sure to create groups which are balanced in terms of competences  You don’t have to identify a topic now  Create groups of 2-4 people 01 LET’s CREATE GROUPS! #SFU323
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19. 2146 - Tue. 20.30 – 21.20 alusoli@sfu.ca Alberto Lusoli twitter.com/albertolusoli #SFU323 You can also find me at: * See you next week