it is not than what it is, since boundaries are primarily distinctions: and there are no ‘natural’ distinctions between most products One thing cannot mean in itself: it has to be in relation to others.
must be given value by a person or object which already has a value to us, i.e., already means. Products as Signifier: after a product has had meaning transferred to it from another object, is that the product itself comes to mean. It may start off as a reflection of something exterior, but will soon come to represent it.
must be given value by a person or object which already has a value to us, i.e., already means. Products as Currency: Products are set up as being able to buy things you cannot buy. You cannot buy cool. Jordan shoes can, and you can buy them.