SFU323 - March 3rd

Transcript

1. cultural dimensions of advertising W323
2. 01 #SFU323 NEXT WEEK – PEER REVIEW Bring one print copy of your first iteration
3. #SFU323 GREEN MARKETING
4. 01 #SFU323 GREEN MARKETING Cashing-in on Risk Claims: On the For-profit Inversion of Signifiers for “Global Warming”, Stephen H. Linder social campaigns commercial appropriation parody
5. Contemporary commodity activism positions political action as part of a competitive, capitalist brand culture, so that activism is reframed as realizable through supporting particular brands; activism is as easy as a swipe of your credit card. Rather than insert brands into existing culture [through reification], brand managers use the emotive relationships we all have with material things, with products, with content, and seek to build culture around those brands From niches to individuals? #SFU323
6. 01 #SFU323 PATAGONIA WORN WEAR https://www.youtube.com/watch?v=qvkwXcRsyT0 • Sustainability and re-use • Individual, freedom, choice • Users generated contents • Brand culture co-creation (see Sarah Weiser) • Critics incorporation (campaign launched during the Black Friday)
7. 01 #SFU323 BEYOND PETROLEUM https://www.youtube.com/watch?v=hoOfIR4Vk1o • Science and technology
8. Let’s use the rest of our time for: 1. Define and refine the main idea you want to develop 2. Start to analyze if and how your theme has already been addressed by previous ad campaigns 3. Start thinking about new possible ways to address your topic 01 GROUP WORK #SFU323
9. 2-8590 (778-782-8590) - Tue. 17.30 – 18.20 alusoli@sfu.ca Alberto Lusoli twitter.com/albertolusoli #SFU323 You can also find me at: * See you next week