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The Recipe for Technical SEO Success for Food B...

The Recipe for Technical SEO Success for Food Bloggers

Learn about the fundamentals for a cost-effective Technical SEO strategy for Food Blogs, in easy to follow steps, along with resources to use.

Aleyda Solis

October 05, 2023
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  1. By @aleyda from @orainti for #seosummit I’m Aleyda Solis, avid

    foodie, terrible cooker, thankfully, better SEO ❏ SEO Consultant & Founder at Orainti ❏ SEO Speaker at +100 Events in +30 countries ❏ Author “SEO. Las Claves Esenciales.” ❏ Crawling Mondays Video & Podcast Series Host ❏ SEOFOMO & MarketingFOMO Newsletters Author ❏ Maker LearningSEO.io ❏ European Search Personality of the Year in 2018 SEO Consultant & Founder at Orainti @aleyda Aleyda Solis By @aleyda from @orainti for #seosummit
  2. By @aleyda from @orainti for #seosummit To rank for competitive

    queries you need to be the best in class across all SEO areas > YOU YOUR COMPETITORS RELEVANT, EXPERIENCED & 
 TRUSTWORTHY CRAWLABLE & 
 INDEXABLE GREAT USER 
 EXPERIENCE APPROPRIATE FORMAT TO FULFILL NEED & MAXIMIZE SERP ENGAGEMENT RANKABLE 
 FOR RELEVANT 
 QUERIES POPULAR & 
 AUTHORITATIVE
  3. By @aleyda from @orainti for #seosummit Including tech SEO, that

    focuses on optimizing your site’s pages crawlability and indexability > YOU YOUR COMPETITORS RELEVANT, EXPERIENCED & 
 TRUSTWORTHY CRAWLABLE & 
 INDEXABLE GREAT USER 
 EXPERIENCE RANKABLE 
 FOR RELEVANT 
 QUERIES POPULAR & 
 AUTHORITATIVE APPROPRIATE FORMAT TO FULFILL NEED & MAXIMIZE SERP ENGAGEMENT
  4. By @aleyda from @orainti for #seosummit We also have a

    diversity of tools to facilitate our Websites’ technical SEO understanding Google Search Console Screaming Frog
  5. By @aleyda from @orainti for #seosummit But when analyzing your

    site you find thousands of issues! How can you tackle all?
  6. By @aleyda from @orainti for #seosummit And what about the

    other non-tech SEO issues? This is the *execution* challenge of SEO!
  7. By @aleyda from @orainti for #seosummit By @Aleyda, Based on

    Mark Williams-Cook Chart WEBSITE SIZE IMPORTANCE BACKLINKS TECHNICAL CONTENT - + + The reality is that technical SEO gets more important (and complex) the bigger the site is
  8. By @aleyda from @orainti for #seosummit This highly correlates with

    common crawl budget and management issues large sites have https://developers.google.com/search/docs/crawling-indexing/large-site-managing-crawl-budget?hl=en
  9. By @aleyda from @orainti for #seosummit However, it doesn’t mean

    that you shouldn’t do anything even if your site is small
  10. By @aleyda from @orainti for #seosummit It’s why technical SEO

    issues need to be prioritized based on impact & effort vs others IMPACT EFFORT 1. To Execute 
 Now Don’t Do 2. To Assess 
 & Prioritize 2. To Assess 
 & Prioritize vs IMPACT Pages Types Pages Number Pages Revenue EFFORT Dev Resources Time Resources Tech Constraints
  11. By @aleyda from @orainti for #seosummit For example, you don’t

    want to invest your resources only on fixing all what’s broken… FIXING IMPROVING BUILDING Creating content to target new relevant queries through user search journey Optimizing existing content for already targeted relevant queries Minimizing tech debt to avoid crawlability, indexability and page experience issues The Pyramid of SEO Success
  12. By @aleyda from @orainti for #seosummit But fixing what’s really

    holding you back, while improving & building areas to grow FIXING IMPROVING BUILDING Creating content to target new relevant queries through user search journey Optimizing existing content for already targeted relevant queries Minimizing tech debt to avoid crawlability, indexability and page experience issues The Pyramid of SEO Success
  13. By @aleyda from @orainti for #seosummit Prioritizing those tech SEO

    actions that will actually help you to achieve goals Recommendation Impact Effort To Prioritize Medium impacting with high effort 6 4 12 Low impacting with high effort 4 4 8 Low impacting with very high effort 4 2 6 Very low impacting with very high effort 2 2 4 IMPACT EFFORT 1. To Execute 
 Now Don’t Do 2. To Assess 
 & Prioritize 2. To Assess 
 & Prioritize
  14. By @aleyda from @orainti for #seosummit To facilitate this, you

    should put the SEO data that you gather in context of your blog biz goals Website Technical Search Optimization Data along with Current rankings/ traf fi c/revenue performance GATHER DATA ANALYZE 
 ISSUES/OPPORTUNITIES ESTABLISH 
 HYPOTHESIS/SOLUTIONS To address the identi fi ed issues for each of the affected scenarios by page type/role within the Website, providing examples of how they are vs what they’re expected to be, while explaining why they’re important to achieve goals, attaching relevant gathered data to help locate & fi x them PRIORITIZE The solutions focused actions based on their impact towards the SEO process goals & implementation viability and effort Potential issues/ opportunities to assess if they’re actually harming pages’ organic search performance to achieve Website SEO and/or Biz goals FORMAT In easy to consume and understand documentation that facilitates action by stakeholders & buy-in by decision makers SEO CRAWLERS WEB SERVER LOG FILES 
 GOOGLE SEARCH CONSOLE GOOGLE ANALYTICS 
 [SEO/ANALYTICS TOOLS] WEB CONTEXT/GOALS SEO PROCESS GOALS YOUR SEO KNOW-HOW 
 WEB CONTEXT/GOALS SEO PROCESS GOALS BUSINESS CONTEXT & GOALS SEO GOALS RANKING/REVENUE IMPACT WEB TECH CONTEXT STATUS VS COMPETITORS RESOURCES AVAILABILITY BUSINESS CONTEXT STAKEHOLDERS & DECISION MARKETS NEEDS & PREFERENCES
  15. By @aleyda from @orainti for #seosummit To help you assess

    this, you can use this SEO tasks prioritization template I created HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/15DD2VFZE203ZIKD-VTQLG3WG-YQY9A-HS5J7AT- S4JA/VIEW
  16. By @aleyda from @orainti for #seosummit Additionally, there are certain

    configurations that are consistently critical for blogs, which you should pay particular attention to 1. Ensure your content inventory availability 🍣 2. Proportionally endorse key, meant to be ranked pages 🌮 3. Maximize your pages SERPs visibility with structured data 🍝 4. Take care of your pages speed and experience 🥓 Bonus: Set an SEO quality and monitoring framework to avoid bugs holding you back 🍫
  17. By @aleyda from @orainti for #seosummit They will be the

    key base ingredients for your SEO success! Let’s go through them SEO
  18. By @aleyda from @orainti for #seosummit The goal is that

    your meant to be ranked content is always crawlable and indexable to search bots
  19. By @aleyda from @orainti for #seosummit Use SEO plugins such

    as Yoast or RankMath to facilitate these configurations Yoast Rank Math
  20. By @aleyda from @orainti for #seosummit Start by setting a

    descriptive and clean URL structure that will be easy to understand, link to and manage (avoiding dates or IDs)
  21. By @aleyda from @orainti for #seosummit Noindex via meta robots

    those taxonomies that you won’t use to rank and will only generate content duplication or thin content issues
  22. By @aleyda from @orainti for #seosummit Noindex via meta robots

    internal search results https://chrome.google.com/webstore/detail/detailed-seo-extension/pfjdepjjfjjahkjfpkcgfmfhmnakjfba
  23. By @aleyda from @orainti for #seosummit Ensure your meant to

    be ranked pages -home, categories, blog posts, author-, are indexable
  24. By @aleyda from @orainti for #seosummit Add canonical tags to

    your pages to refer to meant to be indexed URL variants showing the same or too similar content
  25. By @aleyda from @orainti for #seosummit Set your robots.txt to

    allow crawling your meant to be ranked pages, their connected resources (eg. Images, JS, CSS) and XML sitemaps
  26. By @aleyda from @orainti for #seosummit Configure your XML sitemap

    to include your indexable pages while excluding the not to be indexed ones
  27. By @aleyda from @orainti for #seosummit Whenever you change your

    pages URLs, you need to permanently 301- redirect users (and bots) to their new URLs versions (or parent categories)
  28. By @aleyda from @orainti for #seosummit As well as permanently

    301- redirecting from common URLs variants of each page that shouldn’t be accessible (eg. non-www vs www)
  29. By @aleyda from @orainti for #seosummit Avoid using templates or

    plugins that rely on CSR JS to show meaningful content and links https://chrome.google.com/webstore/detail/web-developer/bfbameneiokkgbdmiekhjnmfkcnldhhm
  30. By @aleyda from @orainti for #seosummit Validate how your pages

    content and links are rendered by Google using the URL Inspect Tool from the Google Search Console
  31. By @aleyda from @orainti for #seosummit You can also crawl

    your site pages enabling JS rendering to assess the gap of raw vs rendered Screaming Frog
  32. By @aleyda from @orainti for #seosummit Remember that the goal

    is not for every URL of your site to become indexable, but to ensure that those that are important to rank, are indexed
  33. By @aleyda from @orainti for #seosummit Your internal links serve

    to refer and endorse both users and bots to your meant to be ranked pages with crawlable links
  34. By @aleyda from @orainti for #seosummit Your home, main categories,

    key sub-categories and top posts, should be linked from your main navigation across your site
  35. By @aleyda from @orainti for #seosummit Every category should link

    to the home, other category pages, children subcategories and the latest and top children blog posts
  36. By @aleyda from @orainti for #seosummit Every blog post should

    link to the home, parent category, sub- category and related blog posts
  37. By @aleyda from @orainti for #seosummit Link directly to the

    indexable URL of each page, avoid linking to canonicalized versions
  38. By @aleyda from @orainti for #seosummit Make use of breadcrumbs

    to add hierarchical links to every page level of your site
  39. By @aleyda from @orainti for #seosummit Use plugins like Link

    Whisper or InLinks to automate cross-linking between pages
  40. By @aleyda from @orainti for #seosummit Whenever a page URL

    is changed, your internal links should be updated to go to their new URL versions, and avoid linking to 404 HTTP error URLs
  41. By @aleyda from @orainti for #seosummit You can use plugins

    such as the Broken Link Checker or SEO crawlers such as Screaming Frog or Sitebulb to identify the existence and source of these links
  42. By @aleyda from @orainti for #seosummit As well as to

    check which of your pages with backlinks are showing errors to prioritize their fix Semrush
  43. By @aleyda from @orainti for #seosummit The goal is that

    those well-linked pages targeting your key queries and/or attracting the most traffic, are well linked
  44. By @aleyda from @orainti for #seosummit 3. Maximize your pages

    SERPs visibility with structured data 🍝
  45. By @aleyda from @orainti for #seosummit Structured data is code

    that specifies content meaning to help Google understand & highlight it Recipes Articles Reviews
  46. By @aleyda from @orainti for #seosummit The first step is

    to identify relevant supported structured data with the Search Features Gallery https://developers.google.com/search/docs/appearance/structured-data/search-gallery
  47. By @aleyda from @orainti for #seosummit You can also identify

    those used already by top players and main competitors triggering search features for your targeted queries Semrush
  48. By @aleyda from @orainti for #seosummit Taking a look at

    how they implement them in their top articles validating with Rich Results Test Semrush Rich Results Test
  49. By @aleyda from @orainti for #seosummit You can alternatively use

    Classy Schema Structured Data Viewer for validation for free https://classyschema.org/Visualisation
  50. By @aleyda from @orainti for #seosummit For blogs, it’s a

    must to specify articles, with authors information https://developers.google.com/search/docs/appearance/structured-data/article
  51. By @aleyda from @orainti for #seosummit For food blogs, your

    recipes too https://developers.google.com/search/docs/appearance/structured-data/recipe
  52. By @aleyda from @orainti for #seosummit Use WP Recipe Maker

    or WP Tasty plugins to automate the implementation
  53. By @aleyda from @orainti for #seosummit While ensuring you follow

    Google’s editorial best practices for structured data https://developers.google.com/search/docs/appearance/structured-data/recipe#guidelines
  54. By @aleyda from @orainti for #seosummit Validate in bulk using

    SEO crawlers like Screaming Frog or Sitebulb to validate execution
  55. By @aleyda from @orainti for #seosummit Continuously monitoring their correct

    ongoing generation via the Google Search Console To avoid this
  56. By @aleyda from @orainti for #seosummit Remember to prioritize implementing

    what will maximize your visibility for meaningful queries
  57. By @aleyda from @orainti for #seosummit 4. Take care of

    your pages speed and experience 🥓
  58. By @aleyda from @orainti for #seosummit Use the Google Search

    Console Core Web Vitals report to understand how you’re performing using your real visitors data on mobile and desktop GOOGLE SEARCH CONSOLE
  59. By @aleyda from @orainti for #seosummit Check which are the

    pages types with the biggest issues, to prioritize accordingly GOOGLE SEARCH CONSOLE
  60. By @aleyda from @orainti for #seosummit Use tools like PageSpeed

    Insights from lab data to detect configuration hurting your speed https://pagespeed.web.dev/
  61. By @aleyda from @orainti for #seosummit Complement this data with

    other speed tools like Wattspeed and WebPageTest https://www.webpagetest.org/
  62. By @aleyda from @orainti for #seosummit Some of the usual

    ones are, loading resources such as JS or CSS that are not used by the page https://developer.chrome.com/en/docs/lighthouse/performance/unused-javascript/
  63. By @aleyda from @orainti for #seosummit Not preloading, pre-connecting or

    pre-fetching resources https://nitropack.io/blog/post/resource-hints-performance-optimization
  64. By @aleyda from @orainti for #seosummit Using uncompressed images that

    are not resized to scale https://kinsta.com/blog/optimize-images-for-web/
  65. By @aleyda from @orainti for #seosummit Showing intrusive interstitials or

    pop-ups when loading the page, that won’t only harm speed but annoy users and negatively affect rankings
  66. By @aleyda from @orainti for #seosummit You can use speed

    plugins such as WP Rocket or Nitropack to optimize your used resources accordingly and avoid these issues
  67. By @aleyda from @orainti for #seosummit Consider using a CDN

    like Cloudflare to further improve your site speed for users independently of their location
  68. By @aleyda from @orainti for #seosummit Bonus: Set an SEO

    quality and monitoring framework to avoid bugs holding you back 🍫
  69. By @aleyda from @orainti for #seosummit Recurring SEO bugs are

    a common challenge that don’t allow us to advance as planned
  70. By @aleyda from @orainti for #seosummit It’s then fundamental to

    set an SEO quality framework through the whole SEO process SEO ACTION PLAN ONGOING SEO EXECUTION SEO QUALITY ASSURANCE FRAMEWORK EDUCATION 
 To prevent SEO mistakes VALIDATION 
 To avoid launching 
 SEO Errors MONITORING 
 To catch SEO incidents fast
  71. By @aleyda from @orainti for #seosummit Agree on using SEO

    configuration checklists to validate when doing any blog update or release. Copy this one to start. https://docs.google.com/spreadsheets/d/1TSu_h9Hw-U0rLv0xO46jeV0w3o_LmIsRWMLI7WhLfNM/
  72. By @aleyda from @orainti for #seosummit Set a release validation

    workflow, before and 
 after launching, taking “what-ifs” into account PRE-RELEASE SEO VALIDATION: OK? SEO IMPLEMENTATION YES NO YES ON-GOING SEO VALIDATION SEO RELEASE NO FIX POST-RELEASE SEO VALIDATION: OK? YES NO FIX ON-GOING SEO VALIDATION: OK? YES NO FIX IN LESS 24H REVERSE IMPLEMENTATION
  73. By @aleyda from @orainti for #seosummit Continuously monitor SEO configuration

    of the different pages types to ensure desired status https://docs.google.com/spreadsheets/d/1bU7yt3RnOAQ_FfhFidJgcaFKOnEaRm1bVvAF3UQzJE8/
  74. By @aleyda from @orainti for #seosummit Use real-time SEO crawlers

    to be alerted of unwanted SEO changes fast ContentKing Little Warden SEO Radar
  75. By @aleyda from @orainti for #seosummit Set the alerts so

    they go to the relevant email, slack or pm tool to not be missed
  76. By @aleyda from @orainti for #seosummit This is how you

    say goodbye to continuous SEO bugs that hold your execution back WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS WEB RANKINGS DECREASE/INCREASE ALERTS QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES EDUCATION VALIDATION MONITORING MENTIONS & BACKLINKS ALERTS WEBSITE SEARCH CRAWLING ISSUES ALERTS SPAM OR MANUAL ACTIONS ALERTS RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS
  77. By @aleyda from @orainti for #seosummit Learn more about setting

    an SEO Quality Assurance Framework in this presentation https://speakerdeck.com/aleyda/goodbye-seo-fck-ups-learn-to-set-an-seo-quality-assurance-framework
  78. By @aleyda from @orainti for #seosummit By taking care of

    these you will set the base for cost-effective technical SEO efforts that actually help you to achieve goals 1. Ensure your content inventory availability 🍣 2. Proportionally endorse key, meant to be ranked pages 🌮 3. Maximize your pages SERPs visibility with structured data 🍝 4. Take care of your pages speed and experience 🥓 Bonus: Set an SEO quality and monitoring framework to avoid bugs holding you back 🍫
  79. By @aleyda from @orainti for #seosummit Want more? Take a

    look at these two free resources I’ve created: LearningSEO & SEOFOMO hub.seofomo.co learningseo.io
  80. By @aleyda from @orainti for #seosummit Thank you! I’m Aleyda

    Solis ❏ SEO Consultant & Founder at Orainti ❏ SEO Speaker at +100 Events in +30 countries ❏ Author “SEO. Las Claves Esenciales.” ❏ Crawling Mondays Video & Podcast Series Host ❏ SEOFOMO & MarketingFOMO Newsletters Author ❏ Maker LearningSEO.io ❏ European Search Personality of the Year in 2018 SEO Consultant & Founder at Orainti @aleyda Aleyda Solis