Ako robím produkty, ktoré by som si chcel sám kúpiť - CodeCon 2018

Transcript

1. CODECON 2018
   “Ako robím produkty,
   ktoré by som si chcel sám kúpiť“
   Fero Volár websupport.sk/servery
   o
   

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2. 2
   Fero Volár
   Head of server products
   o
   SLEDUJ
   twitter.com/alian
   

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5. 5
   o
   product management
   tech
   UX
   BIZ
   

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6. channel
   customers
   operations
   sales
   executives
   6
   o
   product management
   Product
   management
   support
   engineering
   analysts
   partners
   marekting
   

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7. 7
   Serverové produkty
   o
   VIAC NA
   websupport.sk/servery
   VPS
   
   Dedikované servery
   
   Virtuálne dátové centrum
   
   Storage
   Infraštruktúra Služby
   Správa serverov
   
   Systémový monitoring
   
   Zálohovanie
   know-how
   Komplexný setup
   
   Individuálne riešenia
   
   

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8. idea - product - Maintenance
   8
   

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9. idea
   9
   

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10. 10
    IDEA
    dlhodobý plán (5 rokov)
    
    hackathon
    
    Projektinfo (Atlassian Confluence)
    
    research
    
    ciele
    
    budget
    
    dodávatelia
    
    team
    
    tasky a časové odhady (Atlassian JIRA)
    
    head
    o
    

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11. product
    11
    

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12. 12
    product
    naming a komunikácia
    
    life cycle, UX
    
    wireframes, copywriting
    
    pricing model
    
    Project management
    
    web frontend
    
    service frontend/backend
    
    admin
    
    grafika
    
    lokalizácia (SK, HU, CZ, EN)
    
    testovanie
    
    návody, školenie, …
    o
    

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13. Maintenance
    13
    

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14. 14
    Maintenance
    1 Month
    
    bugfix
    
    closing
    
    komunikácia (SM, blogpost)
    
    sales (B2B)
    
    features (backlog)
    
    kampane
    
    analytika, reporting
    o
    

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15. challenges
    15
    

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16. 16
    challenges
    good enough
    
    produktový marketing (B2B)
    
    spraviť to jednoduché je ťažké
    
    fail fast, learn quick: build, measure, learn, iterate
    o
    

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17. BONUS
    17
    

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18. 18
    Blogy, podcasty
    productplan.com/blog
    
    romanpichler.com/blog
    
    blog.growthtribe.io
    
    mindtheproduct.com
    
    producttalk.org
    
    cleverpm.com
    
    tynerblain.com/blog
    
    blog.intercom.com
    
    jtbd.info
    
    blog.kissmetrics.com
    
    useronboard.com
    Blogy
    o
    thisisproductmanagement.com
    
    advancedsellingpodcast.com
    
    saasbusinesspodcast.com
    
    rocketship.fm
    
    productpeople.tv
    
    packetpushers.net
    
    mixergy.com
    
    ducttapemarketing.com/blog
    
    beyondthetodolist.com
    Podcasty
    

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19. 19
    knihy, ostatné
    Sprint - Jak vyřešit velké problémy a otestovat nové
    myšlenky v pouhých pěti dnech
    
    Tvorba business modelů
    
    Vydělávejte svými nápady
    
    Inspired : How to Create Tech Products Customers Love
    
    The Innovator's Dilemma : When New Technologies
    Cause Great Firms to Fail
    
    The Innovator's Solution : Creating and Sustaining
    Successful Growth
    
    When Coffee and Kale Compete
    
    Product Leadership : How Top Product Managers
    Launch Awesome Products and Build Successful Teams
    
    The Lean Product Playbook : How to Innovate with
    Minimum Viable Products and Rapid Customer
    Feedback
    knihy
    o
    A curated list of product management advice for
    technical people (GitHub)
    
    Product Tank Prague (FB group)
    
    service design CZSK (FB group)
    
    ostatné
    

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21. … one more thing
    21
    

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23. o
    ďakujem
    Fero Volár websupport.sk/servery
    linkedin.com/in/volar fero.volar@websupport.sk
    

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