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Ako robím produkty, ktoré by som si chcel sám kúpiť - CodeCon 2018

Fero Volar
April 04, 2018

Ako robím produkty, ktoré by som si chcel sám kúpiť - CodeCon 2018

Fero Volar

April 04, 2018
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  1. CODECON 2018
    “Ako robím produkty,
    ktoré by som si chcel sám kúpiť“
    Fero Volár websupport.sk/servery
    o

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  2. 2
    Fero Volár
    Head of server products
    o
    SLEDUJ
    twitter.com/alian

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  3. 5
    o
    product management
    tech
    UX
    BIZ

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  4. channel
    customers
    operations
    sales
    executives
    6
    o
    product management
    Product
    management
    support
    engineering
    analysts
    partners
    marekting

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  5. 7
    Serverové produkty
    o
    VIAC NA
    websupport.sk/servery
    VPS

    Dedikované servery

    Virtuálne dátové centrum

    Storage
    Infraštruktúra Služby
    Správa serverov

    Systémový monitoring

    Zálohovanie
    know-how
    Komplexný setup

    Individuálne riešenia

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  6. idea - product - Maintenance
    8

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  7. 10
    IDEA
    dlhodobý plán (5 rokov)

    hackathon

    Projektinfo (Atlassian Confluence)

    research

    ciele

    budget

    dodávatelia

    team

    tasky a časové odhady (Atlassian JIRA)

    head
    o

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  8. 12
    product
    naming a komunikácia

    life cycle, UX

    wireframes, copywriting

    pricing model

    Project management

    web frontend

    service frontend/backend

    admin

    grafika

    lokalizácia (SK, HU, CZ, EN)

    testovanie

    návody, školenie, …
    o

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  9. Maintenance
    13

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  10. 14
    Maintenance
    1 Month

    bugfix

    closing

    komunikácia (SM, blogpost)

    sales (B2B)

    features (backlog)

    kampane

    analytika, reporting
    o

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  11. challenges
    15

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  12. 16
    challenges
    good enough

    produktový marketing (B2B)

    spraviť to jednoduché je ťažké

    fail fast, learn quick: build, measure, learn, iterate
    o

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  13. 18
    Blogy, podcasty
    productplan.com/blog

    romanpichler.com/blog

    blog.growthtribe.io

    mindtheproduct.com

    producttalk.org

    cleverpm.com

    tynerblain.com/blog

    blog.intercom.com

    jtbd.info

    blog.kissmetrics.com

    useronboard.com
    Blogy
    o
    thisisproductmanagement.com

    advancedsellingpodcast.com

    saasbusinesspodcast.com

    rocketship.fm

    productpeople.tv

    packetpushers.net

    mixergy.com

    ducttapemarketing.com/blog

    beyondthetodolist.com
    Podcasty

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  14. 19
    knihy, ostatné
    Sprint - Jak vyřešit velké problémy a otestovat nové
    myšlenky v pouhých pěti dnech

    Tvorba business modelů

    Vydělávejte svými nápady

    Inspired : How to Create Tech Products Customers Love

    The Innovator's Dilemma : When New Technologies
    Cause Great Firms to Fail

    The Innovator's Solution : Creating and Sustaining
    Successful Growth

    When Coffee and Kale Compete

    Product Leadership : How Top Product Managers
    Launch Awesome Products and Build Successful Teams

    The Lean Product Playbook : How to Innovate with
    Minimum Viable Products and Rapid Customer
    Feedback
    knihy
    o
    A curated list of product management advice for
    technical people (GitHub)

    Product Tank Prague (FB group)

    service design CZSK (FB group)

    ostatné

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  15. … one more thing
    21

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  16. o
    ďakujem
    Fero Volár websupport.sk/servery
    linkedin.com/in/volar [email protected]

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