Ako robím produkty, ktoré by som si chcel sám kúpiť - CodeCon 2018

Transcript

1. CODECON 2018 “Ako robím produkty, ktoré by som si chcel sám kúpiť“ Fero Volár websupport.sk/servery o
2. 2 Fero Volár Head of server products o SLEDUJ twitter.com/alian
5. 5 o product management tech UX BIZ
6. channel customers operations sales executives 6 o product management Product management support engineering analysts partners marekting
7. 7 Serverové produkty o VIAC NA websupport.sk/servery VPS Dedikované servery Virtuálne dátové centrum Storage Infraštruktúra Služby Správa serverov Systémový monitoring Zálohovanie know-how Komplexný setup Individuálne riešenia
8. idea - product - Maintenance 8
9. idea 9
10. 10 IDEA dlhodobý plán (5 rokov) hackathon Projektinfo (Atlassian Confluence) research ciele budget dodávatelia team tasky a časové odhady (Atlassian JIRA) head o
11. product 11
12. 12 product naming a komunikácia life cycle, UX wireframes, copywriting pricing model Project management web frontend service frontend/backend admin grafika lokalizácia (SK, HU, CZ, EN) testovanie návody, školenie, … o
13. Maintenance 13
14. 14 Maintenance 1 Month bugfix closing komunikácia (SM, blogpost) sales (B2B) features (backlog) kampane analytika, reporting o
15. challenges 15
16. 16 challenges good enough produktový marketing (B2B) spraviť to jednoduché je ťažké fail fast, learn quick: build, measure, learn, iterate o
17. BONUS 17
18. 18 Blogy, podcasty productplan.com/blog romanpichler.com/blog blog.growthtribe.io mindtheproduct.com producttalk.org cleverpm.com tynerblain.com/blog blog.intercom.com jtbd.info blog.kissmetrics.com useronboard.com Blogy o thisisproductmanagement.com advancedsellingpodcast.com saasbusinesspodcast.com rocketship.fm productpeople.tv packetpushers.net mixergy.com ducttapemarketing.com/blog beyondthetodolist.com Podcasty
19. 19 knihy, ostatné Sprint - Jak vyřešit velké problémy a otestovat nové myšlenky v pouhých pěti dnech Tvorba business modelů Vydělávejte svými nápady Inspired : How to Create Tech Products Customers Love The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail The Innovator's Solution : Creating and Sustaining Successful Growth When Coffee and Kale Compete Product Leadership : How Top Product Managers Launch Awesome Products and Build Successful Teams The Lean Product Playbook : How to Innovate with Minimum Viable Products and Rapid Customer Feedback knihy o A curated list of product management advice for technical people (GitHub) Product Tank Prague (FB group) service design CZSK (FB group) ostatné
21. … one more thing 21
23. o ďakujem Fero Volár websupport.sk/servery linkedin.com/in/volar fero.volar@websupport.sk