AMULET Analytics Data Science Services

AMULET Analytics is a data science consulting firm owned by Daniel D. Gutierrez specializing in machine learning, predictive analytics, big data and computational marketing.

Transcript

1. A   S E R V I C E   U N I T   O F   A M U L E T   D E V E L O P M E N T   C O R P .   AMULET  ANALYTICS   PRESENTED  BY:   DANIEL  D.  GUTIERREZ   2013Q2  
2. AMULET  ANALYTICS   Service  Offering   DATA  SCIENCE  SOLUTIONS  FOR  BUSINESS   Ø PredicFve  analyFcs  for  business   Ø Machine  learning  technology  for  business   Ø Increase  value  of  your  corporate  data  assets   Ø Add  intelligence  to  your  business  decision   making     Ø Obtain  unforeseen  knowledge  from  your  data      
3. BENEFITS   Ø Increased  compeFFveness  in  an  economic  downturn   Ø Large  companies  hire  Ph.D.s.  Now  SMEs  can  engage  analyFcs-­‐ as-­‐a-­‐service  to  gain  the  same  benefits   Ø Organically  growing  discovery   Ø Appealing  soluFon  for  non-­‐profits   Ø AMULET’s  goal  –  help  SMEs  increase  compeFFve  advantage!  
4. MISSION  CRITICAL  DATA  SOURCES   Ø AccounFng  and  ERP  systems     Ø CRM  applicaFons  (e.g.  Salesforce.com)   Ø Data  warehouse  and  departmental  data  marts   Ø E-­‐commerce  website  transacFonal  databases   Ø Unstructured  social  media  data   Ø Google  Adwords,  Google  AnalyFcs   Ø RFID  sensor  data  
5. EXAMPLES  OF  ACTIONABLE  ITEMS  VIA  PREDICTION   Ø Profitability  analysis  based  on  sales  volume,  prices,  costs       Ø Sales  conversion  analysis  based  seasonal  promoFons   Ø Directed  adverFsing  based  on  customer  demographics   Ø Website  cross-­‐sell  and  up-­‐sell  analysis   Ø Text  analyFcs  for  customer  surveys,  call-­‐center  comments   Ø Social  media  senFment  analysis   Ø What  don’t  you  know  about  your  customers?   Ø What  don’t  you  know  about  your  cost?  
6. AMULET  ANALYTICS  CONSULTING   PROCESS   Preparatory   IdenFfy  data  sources   Meet  with  domain  experts   Exploratory  data  analysis   IdenFfy  predicFve  goals   Select  predictor  elements   Data  Mining   Select  training  data   Determine  opFmal  algorithm   Train  to  obtain  parameters   Debug  algorithm  performance   Present  iniFal  results   Predic;on  in   Prac;ce  
7. DELIVERABLES   Ø Final  business  intelligence  results  report  (hardcopy   and  PDF)     Ø Analysis  includes  interpretaFon  of  business  case   Ø Numerical  results  delivered  in  Excel  format   Ø Secure  web-­‐based  dashboard        
8. Data   Source   AgnosFc   Any  data   source   acceptable   Database   extracts   (XML,  CSV)   Remote   connecFon   Third  party   hosFng   Reports  as   a  data   source   No-­‐SQL   databases  
9. MACHINE  LEARNING   TECHNOLOGY   LINEAR   REGRESSION   LOGISTIC   REGRESSION   NEURAL   NETWORKS   SUPPORT   VECTOR   MACHINES   CLUSTERING   Data  Mining   in  Ac;on   Supervised   Learning   Unsupervised   Learning  
10. AMULET  QUALIFICATIONS   Ø AMULET  Analy,cs  a  service  unit  of  AMULET  Development  Corp.     Ø AMULET  incorporated  in  1995     Ø Database-­‐driven  web  applicaFon  development   Ø Previous  Microsoc  CerFfied  Partner  for  8  years  –  awarded   competencies  in  Custom  ApplicaFon  Development  and  Business   Intelligence     Ø Machine  learning  technology  from  Stanford  University  Ph.D.   program  in  MathemaFcs  and  Computer  Science  
11. LET  AMULET  BE  YOUR   TECHNOLOGY  PARTNER!   Ø AMULET  seeking  strategic  relaFonships  to  source  analyFcs  services   Ø Non-­‐disclosure  for  your  protecFon   Ø Visit  www.amuletanalyFcs.com  to  learn  more  about  our  services.   Ø Follow  us  on  Twieer:  @AMULETAnalyFcs   Daniel  D.  GuFerrez   President   AMULET  Development  Corp.   P.O.  Box  241713   Los  Angeles,  CA  90024   310-­‐231-­‐7900   sales@amuletc.com