Email Elevator Pitch

#6 at Reasons To Be Creative in Brighton
4th September

Transcript

1. EMAIL UGLY, IGNORED, FORGOTTEN MISUNDERSTOOD &
2. 3MINUTES CRAP.
3. DO YOU GET TOO MUCH EMAIL? 999,999,999,999,999,999,999
4. REAL HUMAN ALERT IT’S THE BEST WAY TO SPEAK TO YOUR PEOPLE
6. SUPPORT TRANSACTIONAL MARKETING THREE KINDS
7. ALL OF THE EMAILS NOT JUST MARKETING SHOW LOVE TO
8. ALL OF THE EMAILS NOT JUST MARKETING SHOW LOVE TO
9. BE CONCISE CALL TO ACTION
10. ABSOLUTELY DO NOT DO IT YOURSELF
11. BIG IMAGES NOT A GOOD IDEA
12. For goodness sake think about what you’re doing. Writing lots & lots of text means that the line-length of your content is too long You’re making your user struggle with the large impenetrable block of text with terrible line-spacing and huge long lines that mean they virtually have to turn their heads to complete every line. You’re most likely to just have them skip past the text and try and guess what the email is about, or worse still just close it and ignore. Terrible, right? THIS LINE LENGTH IS MUCH BETTER 70-80 CHARACTERS IS ABOUT RIGHT
13. write someone a letter... PERSONAL IS AMAZING
14. SO... ON THE WAY HERE WHO READ THEIR MAIL ON ON OF THESE?
15. REAL STATISTICS ALERT
16. REAL STATISTICS ALERT
18. TELL US OH RANTING BALDING MAN HOW MAY WE LEARN?
19. LESS THAN 1 BEER Five Simple Steps £
20. @ANDYCROLL NOW GO FIX YOUR GODDAMN EMAILS