Email Elevator Pitch

Ec9306df417149a7e1e23806a3f7ec60?s=47 Andy Croll
September 04, 2013

Email Elevator Pitch

#6 at Reasons To Be Creative in Brighton
4th September

Ec9306df417149a7e1e23806a3f7ec60?s=128

Andy Croll

September 04, 2013
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Transcript

  1. EMAIL UGLY, IGNORED, FORGOTTEN MISUNDERSTOOD &

  2. 3MINUTES CRAP.

  3. DO YOU GET TOO MUCH EMAIL? 999,999,999,999,999,999,999

  4. REAL HUMAN ALERT IT’S THE BEST WAY TO SPEAK TO

    YOUR PEOPLE
  5. None
  6. SUPPORT TRANSACTIONAL MARKETING THREE KINDS

  7. ALL OF THE EMAILS NOT JUST MARKETING SHOW LOVE TO

  8. ALL OF THE EMAILS NOT JUST MARKETING SHOW LOVE TO

  9. BE CONCISE CALL TO ACTION

  10. ABSOLUTELY DO NOT DO IT YOURSELF

  11. BIG IMAGES NOT A GOOD IDEA

  12. For goodness sake think about what you’re doing. Writing lots

    & lots of text means that the line-length of your content is too long You’re making your user struggle with the large impenetrable block of text with terrible line-spacing and huge long lines that mean they virtually have to turn their heads to complete every line. You’re most likely to just have them skip past the text and try and guess what the email is about, or worse still just close it and ignore. Terrible, right? THIS LINE LENGTH IS MUCH BETTER 70-80 CHARACTERS IS ABOUT RIGHT
  13. write someone a letter... PERSONAL IS AMAZING

  14. SO... ON THE WAY HERE WHO READ THEIR MAIL ON

    ON OF THESE?
  15. REAL STATISTICS ALERT

  16. REAL STATISTICS ALERT

  17. None
  18. TELL US OH RANTING BALDING MAN HOW MAY WE LEARN?

  19. LESS THAN 1 BEER Five Simple Steps £

  20. @ANDYCROLL NOW GO FIX YOUR GODDAMN EMAILS