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Email - Ugly, Ignored, Forgotten and Misunderstood (CM3)

Email - Ugly, Ignored, Forgotten and Misunderstood (CM3)

As before but shorter bluer and at Creative Mixer 3.0

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Andy Croll

June 07, 2012
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Transcript

  1. EMAIL UGLY, IGNORED, FORGOTTEN MISUNDERSTOOD & 5 MINUTE MASTERCLASS

  2. DESIGN @ANDYCROLL DEVELOPMENT (CONFERENCE ORGANIZER)

  3. None
  4. None
  5. HTML EMAIL IS NOT A SIN “GUNS DON’T KILL PEOPLE...”

  6. BIG IMAGES NOT A GOOD IDEA

  7. ALT TAGS ARE IMPORTANT IMAGES ARE GOOD THOUGH

  8. BE CONCISE CALL TO ACTION

  9. WATCH YOUR LANGUAGE AND SURPRISINGLY PUNCTUATION! AND BE ENTERTAINING

  10. For goodness sake think about what you’re doing. Writing lots

    & lots of text means that the line-length of your content is too long You’re making your user struggle with the large impenetrable block of text with terrible line-spacing and huge long lines that mean they virtually have to turn their heads to complete every line. You’re most likely to just have them skip past the text and try and guess what the email is about, or worse still just close it and ignore. Terrible, right? THIS LINE LENGTH IS MUCH BETTER 70-80 CHARACTERS IS ABOUT RIGHT
  11. ALL OF THE EMAILS NOT JUST MARKETING

  12. CAMPAIGN MONITOR MAIL CHIMP — or —

  13. Write someone a letter... PERSONAL IS AMAZING

  14. SO... ON THE WAY HERE WHO READ THEIR MAIL ON

    ON OF THESE?
  15. NOT SO GREAT

  16. REAL STATISTICS ALERT

  17. TEST

  18. FOLLOW @ANDYCROLL FOR BRITISHNESS NOW GO FIX IT