OODA, maps, and antifragility: A case study in pragmatism

Presented at Velocity 2016 in Santa Clara.

More info and video in blog post: https://medium.com/@aneel/theory-in-practice-ooda-mapping-antifragility-df7f03a36a9c

OODA isn’t just for DevOps. Mapping isn’t just for strategists. Antifragility isn’t just for Netflix. Once we get beyond cargo-culting ideas, we can begin to understand how they arose and in what context. But how do we apply them? What does “getting inside” something’s “time scale” translate to in real life? How do you map your job? Where are the points of fragility in your business?

This talk explores the practical application of these ideas through examples from daily work--from deciding what to work on every day to reacting to competitive activities to building a team.

Transcript

1. A CASE STUDY IN PRAGMATISM Aneel Lakhani
2. HI Marketing Product Startups Not Startups
3. OPERATING PRINCIPLES ALWAYS BE REFACTORING DIVERSITY HAS INTRINSIC VALUE TERRITORY > MAP SEEK INVALIDATION
4. THEORY
5. OODA
6. OBSERVE - ORIENT - DECIDE - ACT
7. 1 Adversary 1: OODA 2 Adversary 1: OODA 3 Adversary 1: OODAOODAOODA 4 Adversary 1: OODA^X Adversary 2: OOD_ Adversary 2: OO__ Adversary 2: OOD_OO_O_ Adversary 2: OOD_O_D_A_O
8. HOW DO WE GO FROM O - O - D - A?
9. MODELS
10. MODELS CONTAIN OBSERVATIONS
11. MODELS ENCODE A SPECIFIC CONTEXT
12. MODELS ORIENT US TO OUR ENVIRONMENT AND OTHER ACTORS
13. MAPS
23. [ANTI]FRAGILITY
24. THE WORLD IS CONSTANTLY CHANGING
25. BLACK SWANS ARE UNMODELED
26. [ANTI]FRAGILITY IS CONTEXTUAL
27. TANGENT
36. PRACTICE
37. EXAMPLE MAPPING YOUR WORK
49. SEEK INVALIDATION
50. EXAMPLE KNOWING WHAT’S POSSIBLE
52. SEEK INVALIDATION
53. EXAMPLE HIRING FOR ANTIFRAGILITY
54. SEEK INVALIDATION
55. OPERATING PRINCIPLES ALWAYS BE REFACTORING DIVERSITY HAS INTRINSIC VALUE TERRITORY > MAP SEEK INVALIDATION
56. READING An Introduction to Wardley (Value Chain) Mapping
57. THANKS Aneel @aneel - aneel@signalfx.com
58. MONITORING MODERN INFRASTRUCTURE AND APPLICATIONS Invalidating models daily https://signalfx.com
59. IMAGE CREDITS • Book cover images from Amazon • Coffee: me • Me: not me • Roads and potholes: Google Image Search