Closing talk at Monktoberfest 2014 - http://monktoberfest.com
More info and video in blog post: https://medium.com/@aneel/change-hurts-42ba5612dbaa
Centered on the idea that change is hard and asking people to change is hard because the act of change breaks a bit of self-esteem. We should provide ways to support people in change through design, community and other sources of efficacy -> confidence -> self-esteem that can fill the gaps we create when we break old behaviors (or ideas) to create new ones.