EC Pitch x5

Transcript

2. ENTECITY.COM NEWS EVENTS BUSINESS PROFESSIONALS JOB OPENINGS MOVIES TODAY AND MORE..
3. SINGLE WINDOW SERVICE FOR ALL THE NEEDS IN A CITY
4. What we are building is a meeting ground for people, local business and services in a city- like an online mall. We intend to become a portal that will be a one- window-shop for all your needs in a city - information on businesses and professionals, job openings, events and happenings, movies updates, deals and discounts, buy and sell things, report a local issue and fight for the cause and showcase talents within the city. We want to be the one website people will rely on to get anything done in their city
5. FIND Businesses Professionals Jobs Places Programs News Movies BUY+SELL Deals / Offers Coupons Local Products DISCUSS Local Issues Seek Help Meetups
6. ADVANTAGES OF BEING A ‘MULTIPLEX’? • Single sign-in advantage - Every site will act as a traffic generator for all other sites. • Multiple sources of income - From ads and simple campaigns to online stores and premium listings, money is set to come in for the website . One or the other section is sure to bring us profit. • Unlimited opportunities of business - Even if one segment fails to generate enough income, we can survive with other sections. We have room to experiment and bring on new ideas. • Power of going super-local, power of being a Media. - Everyone wants to ‘partner’ with us, already. From Events and Programs to Banks, Builders, Restaurants, Showrooms and Movies
7. PROBLEMS WE ARE TRYING TO SOLVE
8. • Over crowded/ugly business listing websites with unreliable/ outdated information • Lack of a reliable medium to find and track every-day events in city • No reliable sources to find a service provider, skilled labors and other professionals in the city (eg: electricians, doctors, advocates) • Anytime, anywhere news & information availability (eg: which movie playing where? + review + location)
9. • Local shops losing business due to online shopping sites • New shops finding it hard to reach customers with traditional marketing • Lack of a platform to report a local issue, gather support and fight for the cause (eg: bad roads, water issues, waste management) • Lack of a platform which people can rely on to seek any help in a city (eg: health issues, getting loans, buying a house, baby sitting etc)
10. INSIGHTS
11. • If we build a website with all the information people will need in a city and give them a great UI to access it, they will love to use it and contribute for its growth. • The local shops, dealers and product manufacturers are finding it difficult to compete with their online counterparts. Everyone want to start selling online but the big investment involved and lack of exposure to technology holds them back. Giving them a space in our website to sell their stuff will be a great help for them; also a good source of revenue for us. • Already over 58% of India's Internet users access the internet via Mobile Devices - it’s a big market. And we are already there with our fully responsive user interface.
12. • Our location based native mobile app will help people to interact with the website in different ways like find things around, report local issues on the go and order things from local shops to pickup. • Online purchase from app - example: you are looking to buy a shirt, you search for shirts in EnteCity app, you get results of the shops that sell shirts around you with geolocation. You find a shirt you liked in one of those shop which has an online rack in EnteCity. You can order for that shirt right away. Later you can go pickup the shirt or get it delivered to where you are located. • Quality of content and ease of use are our primary mantras
13. Find an Electrician Find a Used-Car Dealer Find a Room Buy a Mobile Get Events Alerts Read City News Find a Job in City Get Deals Alert Happenings in and around city Movies Now Playing Help Lines Movie Reviews and Updates Health Tips and Advices Find a Doctor or Get a Massage! That’s not all, you can search for services you will hardly find anywhere else DJs, Coconut Tree Climbers, Tuition Teachers, Music Classes etc - with REVIEWS!
14. ALL THE INFORMATION IS ACCESSIBLE FROM ANY DEVICE PEOPLE USE TO BROWSE INTERNET ENTECITY.COM IS 100% RESPONSIVE
15. ..and we are working on iOS and Android apps too with geolocation and all that stuff!
16. STARTING WITH TRIVANDRUM CITY, PLANNING TO SPREAD THE WINGS ACROSS THE COUNTRY BY LAUNCHING REGIONAL VERSIONS IN ALL MAJOR CITIES IN TWO YEARS
17. MARKET SIZE AND POTENTIAL Source: Internet and Mobile Association of India 2009-12 Pew Research Center Trends in News Consumption1991-2012 Location based web services will be the most popular trends of future with growth rate of at least 27% 58% of India's Internet users access the internet via Mobile Devices 74% of people use the web as primary source for getting information (Text/Images) India's Internet Advertising industry exceeds Rs.1000 Crores 4 out of 5 internet users ‘shop’ online in India COLOSSAL POTENTIAL 9 out of 10 Local Business Owners want to start selling/marketing online their business this year Online NEWS readership is doubling every year while TV and print figures are going down
18. Indian Internet Traffic By Type Desktop VS Mobile Online News Surpasses Radio and Newspapers, soon TV too 58% of India's Internet users access the internet via Mobile Devices
19. WHERE ARE WE NOW?
20. BETA Launched on OCTOBER 1st 2012 14,000+ FACEBOOK LIKES 1,300+ VERIFIED MEMBERS 87,000+ PAGE VIEWS WE ARE STILL IN BETA MODE. REGISTRATION IS NOT OPEN YET, NOT STARTED ANY MAJOR PAID MARKETING CAMPAIGNS in just one month of operation, we earned
21. ..AND ALEXA SAYS WE ARE ALREADY BETTER THAN OUR 2+ YEARS OLD COMPETITORS IN THE STATE.
22. Company Revenue Stream Estimated Annual Revenue (2011) SULEKHA.COM eCommerce, ADs, Classifieds 100-250 Cr JUSTDIAL.COM Premium Listing 150-200 Cr ASKLAILA.COM Advertisements ~ 50 Cr GROUPON.CO.IN Group Buying / eCommerce ~ 100 Cr SNAPDEAL.COM eCommerce store 500 Cr COMPETITION MAPPING • The early movers are scaling well in revenues. They will be our primary competition • Still we have many advantages over them in revenue stream model and the kind of services we offer
23. HOW DO WE REACH PEOPLE?
24. SOCIAL MEDIA & ONLINE ADS GIVEAWAYS LIAISON WITH EVENT COORDINATOR CONTESTS AND QUIZ MICRO-SITES FOR SPECIAL OCCASIONS HOARDINGS AND ADS IN MOVING VEHICLES
25. not the first social network site. still dominates the industry with its clean and aesthetic design tops all other search engines with its simple yet efficient design became more popular than their rivals because of its best user interface AND WE BELIEVE IN ‘KISS’ THEORY WHY SIMPLE DESIGN IS SO IMPORTANT?
26. in addition to all that, I have always wondered; why they only post photos in all those eCommerce sites? (that too photoshopped to look as good as possible) Why not videos? Yeah, EnteCity will have with that feature too. Video of every product we list. People will love it, won’t they? :)
27. HOW INFLUENTIAL IS ENTECITY.COM?
28. We partnered up with LNPT to promote two DJ parties in 5 star hotels. One in VIVANTA TAJ another one in HOTEL SAJ LUCIA
29. And they generated their best lead in their history in just two days since we posted their advertisement.
30. And look at the result!
31. HOW DO WE MAKE PROFIT?
32. SEASONAL CAMPAIGNS Eg: Loan Mela, Home Expo, Deewali Offers, Cake Expo etc IMAGE & VIDEO ADS GOOGLE ADS ENTE MART JOB LISTINGS PREMIUM LISTINGS PREMIUM REVIEWS ENTE DEALS 50% cut price DISCOUNT BEST PRICE! 50% cut price DISCOUNT EnteCity.com Different attractive packages for listing products Premium package for more visibility More Traffic more income Ad Space worth Rs. 4 lakh monthly in website Cut from every product sell through us. Because reviews work better than ads. People get discounts, Businesses get sales, We get profit.
33. WHAT WE ARE LOOKING FOR? • A figure which I am still not sure of. • Offices in all major cities
34. THE INVESTMENT WILL BE USED FOR Cost of offices and operations Cost Per Month Cost for 24 months (?) Notes Salary Cost of 3 Founders CEO, COO, CMO Occupancy Cost Office Rent General Office Overheads General Office Costs Technology Costs Hosting, Bandwidth, Etc Developers, Reporters, Data Entry Executives, Marketing Managers & Executives Average Salary Traveling & Accommodation Marketing & Advertising TOTAL working on it
35. CONSERVATIVE REVENUE, PROFITS & CASH FLOW PROJECTION OVER THE TWO YEARS Source of Revenue Revenue Potential in 24 months Total Revenues Deals Mart Local Ads Google Ads Premium Listings Premium Reviews Seasonal Campaigns TOTAL working on it
36. OUTCOME OF THE BUSINESS • Exit via M&A or IPO
37. FOUNDING TEAM Aravind Ajith Managing Director A self made entrepreneur, entwined in web designing and development for a decade. This award winning designer has associated with projects of world's leading firms including Apple,Intel,SAP and Jive. Foodie in every sense, he researches to bring out an own restaurant and dreams to become a film maker. Amal Babu Director of Marketing A wizard in online marketing with over 4 years experience in the field of online marketing and social media, SEO and content strategy expert. He has been working on various online projects from his college days. Knows the pulse of the online social media and is keen on following the fast changing cyber world. He dreams of the day he becomes the Zuckerberg of India.
38. EnteCity is virtual incubated by Startup Village, Kinfra Park, Cochin. It’s India’s first telecom business incubator on public- private partnership. Mr Kris Gopalakrishnan, Infosys Co-founder formally inaugurated Startup Village at Kinfra Hi-tech Park, Kalammassery in April 2012. CORE PARTNERS Fidiz Solutions is a Web Designing and Development firm based in Thiruvananthapuram. In just two years of it’s operation, Fidiz delivered over 100 projects globally. Dreaming Nomads is a new-gen production house producing high quality music videos, short films and advertisements. Their first feature film is to hit screens in coming year.
39. THANK YOU! Registered office Ente City Media Solutions Pvt Ltd TC 15/1695, Floor 2 Kamini Building Vazhuthacaud P.O. Trivandrum, Kerala 695014 Call: +91 9746064976, 9633513798, 8089385352 Mail: hello@entecity.com