Elevate Your Event Supporters To Lifelong Donors

Learning lessons:

Fill the auction catalog
Fill the seats
Fill the sponsorships
Crush the fundraising goals
Then,
How to screen your participant data
What data points to look out for
How to segment your donors and participants for better insight
Using the data for impactful engagement

Transcript

1. Elevate Your Event Supporters
   To
   Lifelong Donors
   

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2. Welcome
   

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3. 45K Auctions & event fundraisers
   Over $500 Million raised using Auctria
   

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4. ➢ Established in 2007
   ➢ 6,800+ Clients
   ➢ Utilizes 30+ Datasets
   ➢ 300+ U.S. Household Data
   Points
   ➢ Largest Charitable Giving
   Database
   ➢ 270+ Million Charitable
   and Political Gift Records
   

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5. Agenda
   Learning lessons:
   ❖ Fill the auction catalog
   ❖ Fill the seats
   ❖ Fill the sponsorships
   ❖ Crush the fundraising goals
   Then,
   ❖ How to screen your participant data
   ❖ What data points to look out for
   ❖ How to segment your donors and
   participants for better insight
   ❖ Using the data for impactful engagement
   

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6. Fill the catalog the bidder in mind
   Understand what the auction audience will bid upon
   & be creative
   ❖ Define the audience
   ❖ Historical data
   ❖ National products & services
   ❖ Sports
   ❖ Unique experiences
   ❖ Large ticket items
   ❖ Local treasures
   ❖ Priceless items
   ❖ Keepsake items
   

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7. Procurement
   Procurement letter, “What
   does the donor get out of it?”
   ❖ Be nice
   ❖ Be short
   ❖ Be direct
   ❖ Single page
   ❖ Include ALL key information
   ❖ Call to action
   Who and when to ask
   ❖ ALWAYS have a procurement letter
   available
   ❖ Ask all stakeholders, prior donors
   ❖ Ask as you are using services or
   making a retail purchase
   ❖ Leave plenty of time but not too
   much time between request and
   closing date
   

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8. Fill the seats
   Tell everyone, repeat frequently
   ❖ Don’t assume everyone knows
   ❖ Use every communication channel
   you actively use
   ❖ Marketing and advertise
   ❖ Thank and tag donors
   ❖ Thank and tag sponsors
   

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9. Fill the Sponsorship Opportunities
   Yes you can!
   ❖ Sponsorship dollars are marketing
   dollars
   ❖ Create levels
   ❖ Show data on how you are a good
   value
   ❖ Sponsors beget sponsors
   ❖ Post event data
   

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10. Fundraising Boosters
    Multiple ways to support the organization
    ❖ Tickets, early bird, tables
    ❖ Merch sales
    ❖ Gamify
    ❖ Food drink upsell
    ❖ VIP anything
    ❖ Auction live, silent, online
    ❖ Donation, paddle raise
    

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11. Post Event Duties and Data
    They attended because they love YOUR cause
    ❖ Thank everyone
    ❖ Report on where the money is going
    ❖ Look at the data
    

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12. Downloading Auctria Reports
    

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13. Screening Your Auctria Report
    

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14. We Have the Data! What Now?
    

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15. Data Points to
    Consider
    ❖ Giving to other nonprofits
    ❖ Dollar amounts to other
    nonprofits
    ❖ Community involvement and
    affinities
    ❖ Financial assets
    ❖ Family and social connections
    ❖ Personal interests
    

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16. Combine Your Data for Better Insights
    Internal
    ❖ Giving to your org
    ❖ Volunteer history
    ❖ Personal connections
    ❖ Event attendance
    ❖ Length of connection
    ❖ Consistency
    External
    ❖ Giving to other orgs
    ❖ Giving levels to others
    ❖ Community involvement
    ❖ Financial assets
    ❖ Social network
    ❖ Personal interests
    

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17. Data Opens
    Doors
    ❖ Target your messaging and ask
    amounts
    ❖ Align donors with relevant
    opportunities
    ❖ Provide attention to donors that
    need it
    ❖ Demonstrate impact
    ❖ Cultivate a sense of community and
    connection
    

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18. Build Upon It
    Segment
    ❖ Ratings (DS-Rating,
    capacity, largest gift)
    ❖ Giving (inside and
    outside of org)
    ❖ Involvement, affinity,
    interest
    ❖ Location
    Employ
    ❖ Targeted mailing
    campaigns
    ❖ Mailings based on
    programs
    ❖ Strategic visit scheduling
    ❖ Targeted gift asks
    ❖ Plan better attended
    events
    

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19. Stay in Touch
    with Auctria
    @auctria
    Email: hello@auctria.com
    FB Group: Auction Team Talk
    www.auctria.com + Launch
    

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20. Stay in Touch
    info@donorsearch.net
    https://www.facebook.com/donorsearch.net
    http://www.donorsearch.net/
    https://twitter.com/DonorSearch
    https://www.linkedin.com/company/donorsearch-net
    https://www.youtube.com/channel/UCN5C9FUs0m
    g2gljHbzNRdQg
    

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