Elevate Your Event Supporters To Lifelong Donors

Learning lessons:

Fill the auction catalog
Fill the seats
Fill the sponsorships
Crush the fundraising goals
Then,
How to screen your participant data
What data points to look out for
How to segment your donors and participants for better insight
Using the data for impactful engagement

Transcript

1. Elevate Your Event Supporters To Lifelong Donors
2. Welcome
3. 45K Auctions & event fundraisers Over $500 Million raised using Auctria
4. ➢ Established in 2007 ➢ 6,800+ Clients ➢ Utilizes 30+ Datasets ➢ 300+ U.S. Household Data Points ➢ Largest Charitable Giving Database ➢ 270+ Million Charitable and Political Gift Records
5. Agenda Learning lessons: ❖ Fill the auction catalog ❖ Fill the seats ❖ Fill the sponsorships ❖ Crush the fundraising goals Then, ❖ How to screen your participant data ❖ What data points to look out for ❖ How to segment your donors and participants for better insight ❖ Using the data for impactful engagement
6. Fill the catalog the bidder in mind Understand what the auction audience will bid upon & be creative ❖ Define the audience ❖ Historical data ❖ National products & services ❖ Sports ❖ Unique experiences ❖ Large ticket items ❖ Local treasures ❖ Priceless items ❖ Keepsake items
7. Procurement Procurement letter, “What does the donor get out of it?” ❖ Be nice ❖ Be short ❖ Be direct ❖ Single page ❖ Include ALL key information ❖ Call to action Who and when to ask ❖ ALWAYS have a procurement letter available ❖ Ask all stakeholders, prior donors ❖ Ask as you are using services or making a retail purchase ❖ Leave plenty of time but not too much time between request and closing date
8. Fill the seats Tell everyone, repeat frequently ❖ Don’t assume everyone knows ❖ Use every communication channel you actively use ❖ Marketing and advertise ❖ Thank and tag donors ❖ Thank and tag sponsors
9. Fill the Sponsorship Opportunities Yes you can! ❖ Sponsorship dollars are marketing dollars ❖ Create levels ❖ Show data on how you are a good value ❖ Sponsors beget sponsors ❖ Post event data
10. Fundraising Boosters Multiple ways to support the organization ❖ Tickets, early bird, tables ❖ Merch sales ❖ Gamify ❖ Food drink upsell ❖ VIP anything ❖ Auction live, silent, online ❖ Donation, paddle raise
11. Post Event Duties and Data They attended because they love YOUR cause ❖ Thank everyone ❖ Report on where the money is going ❖ Look at the data
12. Downloading Auctria Reports
13. Screening Your Auctria Report
14. We Have the Data! What Now?
15. Data Points to Consider ❖ Giving to other nonprofits ❖ Dollar amounts to other nonprofits ❖ Community involvement and affinities ❖ Financial assets ❖ Family and social connections ❖ Personal interests
16. Combine Your Data for Better Insights Internal ❖ Giving to your org ❖ Volunteer history ❖ Personal connections ❖ Event attendance ❖ Length of connection ❖ Consistency External ❖ Giving to other orgs ❖ Giving levels to others ❖ Community involvement ❖ Financial assets ❖ Social network ❖ Personal interests
17. Data Opens Doors ❖ Target your messaging and ask amounts ❖ Align donors with relevant opportunities ❖ Provide attention to donors that need it ❖ Demonstrate impact ❖ Cultivate a sense of community and connection
18. Build Upon It Segment ❖ Ratings (DS-Rating, capacity, largest gift) ❖ Giving (inside and outside of org) ❖ Involvement, affinity, interest ❖ Location Employ ❖ Targeted mailing campaigns ❖ Mailings based on programs ❖ Strategic visit scheduling ❖ Targeted gift asks ❖ Plan better attended events
19. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk www.auctria.com + Launch
20. Stay in Touch info@donorsearch.net https://www.facebook.com/donorsearch.net http://www.donorsearch.net/ https://twitter.com/DonorSearch https://www.linkedin.com/company/donorsearch-net https://www.youtube.com/channel/UCN5C9FUs0m g2gljHbzNRdQg