Pigeons and Pers

Pigeons and Pers

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Audrey Watters

June 06, 2017
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  1. Pigeons and Personalization: The Histories of “Personalized Learning” Audrey Watters

    @audreywatters OEB MidSummit 2017
  2. The invented history of education

  3. There is no agreed-upon definition of “personalized learning”

  4. Personalization: The action of making something personal, or focused on

    or concerned with a certain individual or individuals; emphasis on or attention to individual persons or personal details — The Oxford English Dictionary
  5. None
  6. “Rugged individualism” and American ideology

  7. None
  8. Personalization: A wide variety of organizations use personalization to improve

    customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics, as well as for advertising — Wikipedia
  9. The “personal” computer

  10. “Individualization” and “standardization” are intertwined

  11. With or without aversive contingencies, it is easy to “lose

    our pigeon” and the student never becomes a reader — B. F. Skinner, The Technology of Teaching