Week 8 Slides

Week 8 Slides



May 17, 2013


  1. S “If I find 10,000 ways something won’t work, I

    haven’t failed. I am not discouraged, because every wrong attempt discarded is another step forward.” - Thomas Edison
  2. S The evolution of CaptainU Video

  3. S Failure = Learning Learning = Value Value ≠ Traditional

  4. S Jess Lybeck Founder & CEO, Dabble

  5. S

  6. S 1. Hypothesize. 2. Build it. 3. Market it. 4.

    Measure it. 5. Repeat. objectively & subjectively
  7. S Why didn’t people buy?

  8. S “We didn’t buy (yet) because we have to wait

    for our marketing director to check out the site.” - ChatterU
  9. S “This is a really cool idea, I just get

    way too many emails in one day to subscribe.” - MyUSA
  10. S Things that have discouraged restaurants from paying money to

    be advertised on our website was the fact that we don’t have that many members on the website. - iAllergy
  11. S “I’m a mature businesswoman so how do I know

    that a group of college students will be able to find appropriate clothing?” - Fashion Ducks
  12. S “Monthly model seems absurd for the product.” - Discover

  13. S Jess Lybeck Founder & CEO, Dabble

  14. S your first test + objective feedback + subjective feedback

    = v2.0
  15. S 1.0 2.0 3.0

  16. S 1.0 2.0

  17. S Please, for your sake and your customers’, don’t have

    the same product next week.
  18. S Listen to your customers and go rebuild your product!