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Week 8 Slides
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avistopper
May 17, 2013
Business
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130
Week 8 Slides
avistopper
May 17, 2013
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Transcript
S “If I find 10,000 ways something won’t work, I
haven’t failed. I am not discouraged, because every wrong attempt discarded is another step forward.” - Thomas Edison
S The evolution of CaptainU Video
S Failure = Learning Learning = Value Value ≠ Traditional
Failure
S Jess Lybeck Founder & CEO, Dabble
S
S 1. Hypothesize. 2. Build it. 3. Market it. 4.
Measure it. 5. Repeat. objectively & subjectively
S Why didn’t people buy?
S “We didn’t buy (yet) because we have to wait
for our marketing director to check out the site.” - ChatterU
S “This is a really cool idea, I just get
way too many emails in one day to subscribe.” - MyUSA
S Things that have discouraged restaurants from paying money to
be advertised on our website was the fact that we don’t have that many members on the website. - iAllergy
S “I’m a mature businesswoman so how do I know
that a group of college students will be able to find appropriate clothing?” - Fashion Ducks
S “Monthly model seems absurd for the product.” - Discover
Drive
S Jess Lybeck Founder & CEO, Dabble
S your first test + objective feedback + subjective feedback
= v2.0
S 1.0 2.0 3.0
S 1.0 2.0
S Please, for your sake and your customers’, don’t have
the same product next week.
S Listen to your customers and go rebuild your product!