Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Week 7 Slides
Search
avistopper
May 16, 2013
Business
0
91
Week 7 Slides
avistopper
May 16, 2013
Tweet
Share
More Decks by avistopper
See All by avistopper
Week 10 Slides
avistopper
0
120
Week 9 Slides
avistopper
0
180
Week 8 Slides
avistopper
0
130
Week 6 Slides
avistopper
0
220
Fashion Ducks v2.0
avistopper
0
190
Week 5 Slides
avistopper
0
170
Week 4 Slides
avistopper
0
250
BeHeard v1.0
avistopper
0
210
Fashion Ducks v1.0
avistopper
0
310
Other Decks in Business
See All in Business
ワンキャリア 会社説明資料 / Company Deck
onecareer
5
140k
Value Driven DevOps Team
kakehashi
13
2.6k
東大放射線科2025年度入局者向け資料
utrad
0
460
Findy - 人生で熱くなれるなにかを探している誰かへ / Letter from Findy
findyinc
6
110k
多職種で実施したふりかえりで基本的なことに気付かされた/Basic key learnings from the pretests conducted in multiple professions
k_takashiro
2
250
会社説明について~株式会社リハス~
re9010matsubara
0
140
アッテル会社紹介資料/culture deck
attelu
10
10k
カジュアル面談って、もっとカジュアルに していいの / informal session #jasstnano
pineapplecandy
0
120
Delivering More With Less: An Introduction to Value Streams
helenjbeal
3
280
スタートアップ新卒合同入社式ワークショップ
wakayamaguchi
1
2.8k
しくじり先生 〜ふりかえり手法はチームのイマとコネクトして〜
electricsatie
0
340
Smartwill Company Profile
1129panda
0
570
Featured
See All Featured
From Idea to $5000 a Month in 5 Months
shpigford
377
45k
Imperfection Machines: The Place of Print at Facebook
scottboms
260
12k
Fontdeck: Realign not Redesign
paulrobertlloyd
76
4.9k
Faster Mobile Websites
deanohume
299
30k
Principles of Awesome APIs and How to Build Them.
keavy
121
16k
4 Signs Your Business is Dying
shpigford
175
21k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
352
28k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
221
21k
The Cult of Friendly URLs
andyhume
74
5.7k
Statistics for Hackers
jakevdp
789
220k
Unsuck your backbone
ammeep
663
57k
Robots, Beer and Maslow
schacon
PRO
155
7.9k
Transcript
S “Traction demonstrates that your business hypothesis is grounded in
reality.” - Eric Ries
S “Our plan was simple, but the web page never
really worked properly.” - Fashion Ducks
S “We’ve redesigned the product. We’ve renamed the company. We’ve
poured hours into building a tangible product that we can sell to the people. Now it is time to sell it to the people.” - Discover Drive
S “Many of the businesses were uninterested in our venture
proposal and turned us away.” - ChatterU
S “Out of the fifty people we sent our product
to, nine responded to our request for feedback.” - MyUSA
S “Brennan has been posting flyers around DU to draw
in the food allergy population.” - iAllergy
S 1. What did you do? 2. How much revenue
did you generate? 3. What was the biggest challenge?
S 1. Hypothesize. 2. Build it. 3. Market it. 4.
Measure it. 5. Repeat.
S How do we know if we have traction?
S Objective & subjective methods
S Objective: funnel analysis & conversion rates
S
S 49% improvement
S Subjective: Why didn’t they buy?
S Have an honest conversation.
S What’s working and what’s not working? Product and sales.