Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Be clear. Be creative
Search
Ben Holliday
September 17, 2016
Design
3
370
Be clear. Be creative
Why design teams should focus on creativity and clarity
Ben Holliday
September 17, 2016
Tweet
Share
More Decks by Ben Holliday
See All by Ben Holliday
Everything changes but you – design in the AI-era
benholliday
0
45
Public Policy Design - Multiplied session
benholliday
0
110
Multiplied by Design - Agile on the Beach 2022
benholliday
0
170
Multiplied book launch events
benholliday
0
210
Asking Design Questions - UX Bristol 2021
benholliday
1
480
A Design State of Mind
benholliday
2
830
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
910
Seniority in design
benholliday
0
1.2k
Create Leicester - January 2018
benholliday
2
670
Other Decks in Design
See All in Design
Мышление дизайнера историями. Как текстовые модели человеческого поведения помогают проектировать
ashapiro
0
370
AI時代に、僕たちデザイナーはどう歩むか
kazuhirokimura
0
340
【最新】マズロー安達の弟子実績(1期-4期の26人分)
maslow_akkun
0
1.3k
デザインから開発まで一貫したデザインシステムを構築するベストプラクティス / Best Practices for Building a Consistent Design System from Design to Development
lycorptech_jp
PRO
0
450
mento Design Team Portfolio
mento0fficial
0
530
教育分野に強いUIデザイナー / 山口哲弘ポートフォリオ
t2yamaguchi429
0
660
児童相談所における養育里親委託時の親権者同意に向けたコミュニケーションの実態
trivia
0
520
How to get a Tiger to Tulsa
mcduckyart
0
120
AIで加速するアクセシビリティのこれから
magi1125
3
630
Them Middle School Kids Pitch
stevie_vee
0
110
Мышление историями. Как текстовые модели поведения помогают дизайнеру проектировать
ashapiro
0
120
The Spectacular Lies of Maps
axbom
PRO
1
240
Featured
See All Featured
How STYLIGHT went responsive
nonsquared
100
5.7k
KATA
mclloyd
32
14k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
7
800
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
18
1.1k
Navigating Team Friction
lara
188
15k
[RailsConf 2023] Rails as a piece of cake
palkan
56
5.8k
How GitHub (no longer) Works
holman
314
140k
Imperfection Machines: The Place of Print at Facebook
scottboms
267
13k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
Writing Fast Ruby
sferik
628
62k
Raft: Consensus for Rubyists
vanstee
140
7.1k
Embracing the Ebb and Flow
colly
86
4.8k
Transcript
@benholliday Be clear. Be creative
@benholliday If ‘everyone else’ is working on strategy, business or
operating models, the opportunity is to focus on creativity and clarity
@benholliday Creativity (noun) The use of imagination or original ideas
to create something
@benholliday …the ability to transcend traditional ideas, rules, patterns, relationships,
and to create meaningful new ideas, forms, methods, interpretations dictionary.com/browse/creativity
@benholliday lightbulb outline (round and round) Invention doesn’t stop.
It has to keep going. It’s an act of continuous and imperfect iteration.
@benholliday New solutions create new problems, which need new solutions.
There’s always a place to make things work better
@benholliday Clarity (noun) The quality of being clear
@benholliday
@benholliday Clarity and creative thinking go together
@benholliday …creativity isn’t about making additions; it’s about making subtractions.
Ideas need honing, simplifying and focussing Will Gompertz (Think Like an Artist)
@benholliday Framing the problem
@benholliday Framing the problem is a process of reduction. Starting
conversations. Creating understanding and opportunities.
@benholliday Introducing a process of reduction or destruction
@benholliday …a lot of what we seem to be doing
is getting design out of the way Jonny Ive (Apple)
@benholliday Removing the headphones socket. An example of reduction breaking
things (destruction)
@benholliday Sometimes you have to break things or pull
them apart to make them work better (simpler, clearer, faster)
@benholliday Pablo Picasso The Bull
@benholliday What if doing less makes things work better? https://www.gov.uk/design-principles#second
@benholliday Connecting things together by ‘doing’
@benholliday …the moment we link policy implementation and policy- making
with the products and services that people experience, the human experience moves into the foreground Christian Bason (The frontiers of design for policy)
@benholliday Shaping the culture around us
@benholliday … creative organisations prioritise rituals of doing; the least
creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)
@benholliday “show me”
@benholliday