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Be clear. Be creative
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Ben Holliday
September 17, 2016
Design
3
350
Be clear. Be creative
Why design teams should focus on creativity and clarity
Ben Holliday
September 17, 2016
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Transcript
@benholliday Be clear. Be creative
@benholliday If ‘everyone else’ is working on strategy, business or
operating models, the opportunity is to focus on creativity and clarity
@benholliday Creativity (noun) The use of imagination or original ideas
to create something
@benholliday …the ability to transcend traditional ideas, rules, patterns, relationships,
and to create meaningful new ideas, forms, methods, interpretations dictionary.com/browse/creativity
@benholliday lightbulb outline (round and round) Invention doesn’t stop.
It has to keep going. It’s an act of continuous and imperfect iteration.
@benholliday New solutions create new problems, which need new solutions.
There’s always a place to make things work better
@benholliday Clarity (noun) The quality of being clear
@benholliday
@benholliday Clarity and creative thinking go together
@benholliday …creativity isn’t about making additions; it’s about making subtractions.
Ideas need honing, simplifying and focussing Will Gompertz (Think Like an Artist)
@benholliday Framing the problem
@benholliday Framing the problem is a process of reduction. Starting
conversations. Creating understanding and opportunities.
@benholliday Introducing a process of reduction or destruction
@benholliday …a lot of what we seem to be doing
is getting design out of the way Jonny Ive (Apple)
@benholliday Removing the headphones socket. An example of reduction breaking
things (destruction)
@benholliday Sometimes you have to break things or pull
them apart to make them work better (simpler, clearer, faster)
@benholliday Pablo Picasso The Bull
@benholliday What if doing less makes things work better? https://www.gov.uk/design-principles#second
@benholliday Connecting things together by ‘doing’
@benholliday …the moment we link policy implementation and policy- making
with the products and services that people experience, the human experience moves into the foreground Christian Bason (The frontiers of design for policy)
@benholliday Shaping the culture around us
@benholliday … creative organisations prioritise rituals of doing; the least
creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)
@benholliday “show me”
@benholliday