Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Be clear. Be creative
Search
Ben Holliday
September 17, 2016
Design
3
370
Be clear. Be creative
Why design teams should focus on creativity and clarity
Ben Holliday
September 17, 2016
Tweet
Share
More Decks by Ben Holliday
See All by Ben Holliday
Everything changes but you – design in the AI-era
benholliday
0
72
Public Policy Design - Multiplied session
benholliday
0
120
Multiplied by Design - Agile on the Beach 2022
benholliday
0
190
Multiplied book launch events
benholliday
0
220
Asking Design Questions - UX Bristol 2021
benholliday
1
500
A Design State of Mind
benholliday
2
850
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
930
Seniority in design
benholliday
0
1.2k
Create Leicester - January 2018
benholliday
2
680
Other Decks in Design
See All in Design
mento Design Team Portfolio
mento0fficial
1
1k
プロダクトリニューアルと同時に進める初めてのデザインシステム
techtekt
PRO
0
170
ChatGPT、Gemini、Claude は、なぜ似たようなUIを採用しているのか?
fuwarisprit
3
1.8k
街・都市という眼差し。まちづくりにおける規範と実践
sakamon
0
210
Meet, Learn, Grow × AI ― コミュニティで加速するスキル循環 「コミュニティと関わり方」
tame
0
310
ユーザー体験は細部に宿る -ウィジェットQAの挑戦と気づき- / UX is in the details: Challenges and Learnings from Widget QA
bitkey
PRO
0
120
第4回関東Kaggler会LT HCD-Net人間中心設計スペシャリストが語るNotebookメダルの取り方
utm529f
0
1.5k
デザインシステムの「種」を使って、受託開発を加速させる
akane___ui
0
12k
組織はみんなでつくる。デザイナーが仕掛ける急拡大する組織のカルチャーづくり
mkasumi
0
910
OSO2025-マサカリと太陽:伝え方の情報デザイン
majimasachi
0
500
CursorでAI活用のナレッジベースを構築する
kanzaki
0
890
Spectrum Tokyo_ デザイナーが事業責任者になってみた
shin_2
0
170
Featured
See All Featured
Optimising Largest Contentful Paint
csswizardry
37
3.5k
Writing Fast Ruby
sferik
630
62k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
48
9.8k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
17k
Automating Front-end Workflow
addyosmani
1371
200k
Embracing the Ebb and Flow
colly
88
4.9k
Documentation Writing (for coders)
carmenintech
76
5.1k
Leading Effective Engineering Teams in the AI Era
addyosmani
9
1.1k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
359
30k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
24
1.6k
We Have a Design System, Now What?
morganepeng
54
7.9k
Transcript
@benholliday Be clear. Be creative
@benholliday If ‘everyone else’ is working on strategy, business or
operating models, the opportunity is to focus on creativity and clarity
@benholliday Creativity (noun) The use of imagination or original ideas
to create something
@benholliday …the ability to transcend traditional ideas, rules, patterns, relationships,
and to create meaningful new ideas, forms, methods, interpretations dictionary.com/browse/creativity
@benholliday lightbulb outline (round and round) Invention doesn’t stop.
It has to keep going. It’s an act of continuous and imperfect iteration.
@benholliday New solutions create new problems, which need new solutions.
There’s always a place to make things work better
@benholliday Clarity (noun) The quality of being clear
@benholliday
@benholliday Clarity and creative thinking go together
@benholliday …creativity isn’t about making additions; it’s about making subtractions.
Ideas need honing, simplifying and focussing Will Gompertz (Think Like an Artist)
@benholliday Framing the problem
@benholliday Framing the problem is a process of reduction. Starting
conversations. Creating understanding and opportunities.
@benholliday Introducing a process of reduction or destruction
@benholliday …a lot of what we seem to be doing
is getting design out of the way Jonny Ive (Apple)
@benholliday Removing the headphones socket. An example of reduction breaking
things (destruction)
@benholliday Sometimes you have to break things or pull
them apart to make them work better (simpler, clearer, faster)
@benholliday Pablo Picasso The Bull
@benholliday What if doing less makes things work better? https://www.gov.uk/design-principles#second
@benholliday Connecting things together by ‘doing’
@benholliday …the moment we link policy implementation and policy- making
with the products and services that people experience, the human experience moves into the foreground Christian Bason (The frontiers of design for policy)
@benholliday Shaping the culture around us
@benholliday … creative organisations prioritise rituals of doing; the least
creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)
@benholliday “show me”
@benholliday