Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Be clear. Be creative
Search
Ben Holliday
September 17, 2016
Design
3
340
Be clear. Be creative
Why design teams should focus on creativity and clarity
Ben Holliday
September 17, 2016
Tweet
Share
More Decks by Ben Holliday
See All by Ben Holliday
Public Policy Design - Multiplied session
benholliday
0
61
Multiplied by Design - Agile on the Beach 2022
benholliday
0
110
Multiplied book launch events
benholliday
0
120
Asking Design Questions - UX Bristol 2021
benholliday
1
400
A Design State of Mind
benholliday
2
690
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
810
Seniority in design
benholliday
0
1k
Create Leicester - January 2018
benholliday
2
570
UX London 2017: Leading Service Design workshop with Kate Tarling
benholliday
7
2.9k
Other Decks in Design
See All in Design
プロダクトを成長させる生成 AI のユースケース発見ワークショップ vol.3
icoxfog417
1
330
Dreamia
elsh
0
120
Speed Design
sergeychernyshev
18
400
UXデザイナーが肩書きの私がいまUXデザインにそんなに興味がない理由 #uxd2024(字幕入り配布版)
versionfive
7
2.2k
想像するためのデザイン - LARPの可能性を探求してみた話
okabemy
0
360
生成AIを活用したサービス設計のススメ〜仮説構築編〜
tomo1215
2
1.1k
ふわっとはじめるSSOT – SSOT for Communication Design
sekiguchiy
0
920
興味関心と組織とリサーチ #ResearchConf / 20240419
minamitary
1
170
デザインスプリントを活かすチームの在り方
mixi_design
PRO
1
630
管理画面の全体UXは利用時品質モデルで考える
readymadegogo
0
1.5k
アクセシビリティのはじめかた デザイナー編
tokimari
3
1.1k
デザインレビューをできていなかったコムデチームが、 自分たちが続けられるレビューの仕組みをつくった話
tanasho
0
690
Featured
See All Featured
The Language of Interfaces
destraynor
153
23k
What's in a price? How to price your products and services
michaelherold
242
11k
Faster Mobile Websites
deanohume
304
30k
Documentation Writing (for coders)
carmenintech
65
4.3k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
103
47k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
363
22k
Atom: Resistance is Futile
akmur
261
25k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
22
1.7k
Build your cross-platform service in a week with App Engine
jlugia
228
18k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
27
1.6k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
27
8.9k
Done Done
chrislema
180
16k
Transcript
@benholliday Be clear. Be creative
@benholliday If ‘everyone else’ is working on strategy, business or
operating models, the opportunity is to focus on creativity and clarity
@benholliday Creativity (noun) The use of imagination or original ideas
to create something
@benholliday …the ability to transcend traditional ideas, rules, patterns, relationships,
and to create meaningful new ideas, forms, methods, interpretations dictionary.com/browse/creativity
@benholliday lightbulb outline (round and round) Invention doesn’t stop.
It has to keep going. It’s an act of continuous and imperfect iteration.
@benholliday New solutions create new problems, which need new solutions.
There’s always a place to make things work better
@benholliday Clarity (noun) The quality of being clear
@benholliday
@benholliday Clarity and creative thinking go together
@benholliday …creativity isn’t about making additions; it’s about making subtractions.
Ideas need honing, simplifying and focussing Will Gompertz (Think Like an Artist)
@benholliday Framing the problem
@benholliday Framing the problem is a process of reduction. Starting
conversations. Creating understanding and opportunities.
@benholliday Introducing a process of reduction or destruction
@benholliday …a lot of what we seem to be doing
is getting design out of the way Jonny Ive (Apple)
@benholliday Removing the headphones socket. An example of reduction breaking
things (destruction)
@benholliday Sometimes you have to break things or pull
them apart to make them work better (simpler, clearer, faster)
@benholliday Pablo Picasso The Bull
@benholliday What if doing less makes things work better? https://www.gov.uk/design-principles#second
@benholliday Connecting things together by ‘doing’
@benholliday …the moment we link policy implementation and policy- making
with the products and services that people experience, the human experience moves into the foreground Christian Bason (The frontiers of design for policy)
@benholliday Shaping the culture around us
@benholliday … creative organisations prioritise rituals of doing; the least
creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)
@benholliday “show me”
@benholliday