Be clear. Be creative

@benholliday Be clear.   Be creative

@benholliday If ‘everyone else’ is working on strategy, business or
operating models, the opportunity is to focus on creativity and clarity

@benholliday Creativity (noun) The use of imagination or original ideas
to create something

@benholliday …the ability to transcend traditional ideas, rules, patterns, relationships,
and to create meaningful new ideas, forms, methods, interpretations dictionary.com/browse/creativity

@benholliday lightbulb outline   (round and round) Invention doesn’t stop.
It has to keep going.   It’s an act of continuous and imperfect iteration.

@benholliday New solutions create new problems, which need new solutions.
There’s always a place to make things work better

@benholliday Clarity (noun) The quality of being clear

@benholliday

@benholliday Clarity and creative thinking go together

@benholliday …creativity isn’t about making additions; it’s about making subtractions.
Ideas need honing, simplifying and focussing Will Gompertz (Think Like an Artist)

@benholliday Framing the   problem

@benholliday Framing the problem is a process of reduction. Starting
conversations. Creating understanding   and opportunities.

@benholliday Introducing a process of reduction or destruction

@benholliday …a lot of what we seem to be doing
is getting design out of the way Jonny Ive (Apple)

@benholliday Removing the headphones socket. An example of reduction breaking
things (destruction)

@benholliday Sometimes you have   to break things or pull
them apart to make them work better (simpler, clearer, faster)

@benholliday Pablo Picasso  The Bull

@benholliday What if doing less makes things work better? https://www.gov.uk/design-principles#second

@benholliday Connecting things together by ‘doing’

@benholliday …the moment we link policy implementation and policy- making
with the products and services that people experience, the human experience moves into the foreground Christian Bason (The frontiers of design for policy)

@benholliday Shaping the culture around us

@benholliday … creative organisations prioritise rituals of doing; the least
creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)

@benholliday “show me”

@benholliday

Be clear. Be creative

Be clear. Be creative

Ben Holliday

Transcript

@benholliday Be clear.   Be creative

@benholliday If ‘everyone else’ is working on strategy, business or

@benholliday Creativity (noun) The use of imagination or original ideas

@benholliday …the ability to transcend traditional ideas, rules, patterns, relationships,

@benholliday lightbulb outline   (round and round) Invention doesn’t stop.

@benholliday New solutions create new problems, which need new solutions.

@benholliday Clarity (noun) The quality of being clear

@benholliday

@benholliday Clarity and creative thinking go together

@benholliday …creativity isn’t about making additions; it’s about making subtractions.

@benholliday Framing the   problem

@benholliday Framing the problem is a process of reduction. Starting

@benholliday Introducing a process of reduction or destruction

@benholliday …a lot of what we seem to be doing

@benholliday Removing the headphones socket. An example of reduction breaking

@benholliday Sometimes you have   to break things or pull

@benholliday Pablo Picasso  The Bull

@benholliday What if doing less makes things work better? https://www.gov.uk/design-principles#second

@benholliday Connecting things together by ‘doing’

@benholliday …the moment we link policy implementation and policy- making

@benholliday Shaping the culture around us

@benholliday … creative organisations prioritise rituals of doing; the least

@benholliday “show me”

@benholliday

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