Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Be clear. Be creative
Search
Ben Holliday
September 17, 2016
Design
380
3
Share
Be clear. Be creative
Why design teams should focus on creativity and clarity
Ben Holliday
September 17, 2016
More Decks by Ben Holliday
See All by Ben Holliday
Everything changes but you – design in the AI-era
benholliday
0
120
Public Policy Design - Multiplied session
benholliday
0
140
Multiplied by Design - Agile on the Beach 2022
benholliday
0
220
Multiplied book launch events
benholliday
0
270
Asking Design Questions - UX Bristol 2021
benholliday
1
530
A Design State of Mind
benholliday
2
900
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
950
Seniority in design
benholliday
0
1.2k
Create Leicester - January 2018
benholliday
2
710
Other Decks in Design
See All in Design
Storyboard Assignment: Storyboard from Comic Strip
lynteo
3
260
デザインするために「多様性」について考える
iflection
1
280
なぜ、インサイトを貯めるのか?
tajima_kaho
1
400
【優秀賞+特別賞】くまモン食いしん坊弁当「くまモンの魔法の柑橘弁当」最終審査資料
shoko_seven11
0
140
次世代のクリエイティブ体験!Photoshopの最新機能で新しい未来を切り開こう
connecre
0
140
2026の目標「もっと定量的に事業、会社へ貢献する!」
yuri_ohashi
0
790
AIでデザインをつくる:基礎編
kenichiota0711
4
3k
Franks Myth
gfht1
2
460
root COMPANY DECK / We are hiring!
root_recruit
2
28k
Goodpatch Tour💙 / We are hiring!
goodpatch
31
1.1M
プロダクトデザイナーに学ぶ、『見る気が起きる』ダッシュボードの作り方 / Creating Engaging Dashboards: Lessons from Product Designers
yamamotoyuta
2
760
【pmconf2025】PdMの頭の中を見える化する体験構造図
kamechi7222222
1
2.2k
Featured
See All Featured
HDC tutorial
michielstock
2
630
HU Berlin: Industrial-Strength Natural Language Processing with spaCy and Prodigy
inesmontani
PRO
0
320
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
tomoyanonymous
2
760
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
141
35k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
34
2.7k
Fashionably flexible responsive web design (full day workshop)
malarkey
408
66k
Building a A Zero-Code AI SEO Workflow
portentint
PRO
0
450
4 Signs Your Business is Dying
shpigford
187
22k
Learning to Love Humans: Emotional Interface Design
aarron
275
41k
Building a Scalable Design System with Sketch
lauravandoore
463
34k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
1.9k
Max Prin - Stacking Signals: How International SEO Comes Together (And Falls Apart)
techseoconnect
PRO
0
150
Transcript
@benholliday Be clear. Be creative
@benholliday If ‘everyone else’ is working on strategy, business or
operating models, the opportunity is to focus on creativity and clarity
@benholliday Creativity (noun) The use of imagination or original ideas
to create something
@benholliday …the ability to transcend traditional ideas, rules, patterns, relationships,
and to create meaningful new ideas, forms, methods, interpretations dictionary.com/browse/creativity
@benholliday lightbulb outline (round and round) Invention doesn’t stop.
It has to keep going. It’s an act of continuous and imperfect iteration.
@benholliday New solutions create new problems, which need new solutions.
There’s always a place to make things work better
@benholliday Clarity (noun) The quality of being clear
@benholliday
@benholliday Clarity and creative thinking go together
@benholliday …creativity isn’t about making additions; it’s about making subtractions.
Ideas need honing, simplifying and focussing Will Gompertz (Think Like an Artist)
@benholliday Framing the problem
@benholliday Framing the problem is a process of reduction. Starting
conversations. Creating understanding and opportunities.
@benholliday Introducing a process of reduction or destruction
@benholliday …a lot of what we seem to be doing
is getting design out of the way Jonny Ive (Apple)
@benholliday Removing the headphones socket. An example of reduction breaking
things (destruction)
@benholliday Sometimes you have to break things or pull
them apart to make them work better (simpler, clearer, faster)
@benholliday Pablo Picasso The Bull
@benholliday What if doing less makes things work better? https://www.gov.uk/design-principles#second
@benholliday Connecting things together by ‘doing’
@benholliday …the moment we link policy implementation and policy- making
with the products and services that people experience, the human experience moves into the foreground Christian Bason (The frontiers of design for policy)
@benholliday Shaping the culture around us
@benholliday … creative organisations prioritise rituals of doing; the least
creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)
@benholliday “show me”
@benholliday