Supersized. Making design work in large organisations

Supersized. Making design work in large organisations

Glug Reading. July 2016

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Ben Holliday

July 08, 2016
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  1. @benholliday Glug Reading Glug Reading July 2016 Supersized. Making design

    work in large organisations
  2. @benholliday Glug Reading Hello

  3. @benholliday Glug Reading UK’s largest public service department. Design team

    of 40+ people specialising in service design, interaction design, content design and front end development
  4. @benholliday Glug Reading

  5. @benholliday Glug Reading Designers Designing end-to-end user journeys for a

    service, across digital and other channels. Designing each user interaction as part of a service
  6. @benholliday Glug Reading User researchers Understanding the problem. Making sure

    teams continuously learn about users as part of an iterative design process
  7. @benholliday Glug Reading Content designers Responsible for all the content

    in a service. Making sure appropriate content is shown to users at the right place and in the best format
  8. @benholliday Glug Reading Front-end developers The link between people and

    technology. Testing solutions with end-users through to production ready code. A strong focus on accessibility
  9. @benholliday Glug Reading Data scientists Supporting discovery with evidence. Enabling

    data and hypothesis-driven design to improve live services
  10. @benholliday Glug Reading Does your organisation 
 have design leadership?

  11. @benholliday Glug Reading Design is everything that 
 your product

    does. It’s also the service around your product. How it’s sold, distributed and supported
  12. @benholliday Glug Reading @benholliday Glug Reading

  13. @benholliday Glug Reading For traditional corporates, customers are not the

    end user, they have distributors and retailers …there’s this huge disconnect where they're oriented around servicing someone who’s not the end-user Matt Webb (interconnected.org)
  14. @benholliday Glug Reading “…it was a good experience” @benholliday Glug

    Reading
  15. @benholliday Glug Reading @benholliday Glug Reading

  16. @benholliday Glug Reading 1. Culture

  17. @benholliday Glug Reading To deliver a great user experience… we

    need to get the design right we need to get the strategy right we need to get the organisation right
  18. @benholliday Glug Reading

  19. @benholliday Glug Reading benholliday.com/broken-windows @benholliday Glug Reading

  20. @benholliday Glug Reading 2. Collaboration

  21. @benholliday Glug Reading gov.uk/service-manual/user-centred-design/resources/patterns

  22. @benholliday Glug Reading Communities of practice are groups of people

    who share a concern or a passion for something they do and learn how to do it better as they interact regularly Emily Webber (emilywebber.co.uk)
  23. @benholliday Glug Reading Team Team Team Team Team Team Team

    Team DM Front End Dev Front End Dev Health & Disability DM DM DM DM Content design Content design Interaction Design Interaction Design Retirement DM DM DM User Centred Design
  24. @benholliday Glug Reading Team Team Team Team Team Team Team

    Team Front End Dev Front End Dev Health & Disability Content design Content design Interaction Design Interaction Design Retirement User Centred Design
  25. @benholliday Glug Reading 3. Diversity

  26. @benholliday Glug Reading @benholliday Glug Reading

  27. @benholliday Glug Reading Encouraging diversity of ideas is making sure

    that the only constraint is 
 the problem
  28. @benholliday Glug Reading Think of starting as being heavier than

    any combined weight of evidence you 
 can gather benholliday.com/the-weight-of-starting
  29. @benholliday Glug Reading @benholliday Glug Reading

  30. @benholliday Glug Reading 4. Empathy

  31. @benholliday Glug Reading @benholliday Glug Reading

  32. @benholliday Glug Reading 5. Don’t worry who gets the credit

  33. @benholliday Glug Reading …move from ‘everyone wants to solve the

    problem’ to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to-solve-the-problem
  34. @benholliday Glug Reading 1. Start with culture 2. Help people

    realise they’re better off working with others 3. Encourage people to think for themselves 4. Introduce empathy as a tool for understanding the world 5. Don’t worry who gets the credit benholliday.com/everyone-wants-to-solve-the-problem
  35. @benholliday Glug Reading Supersized. 
 Go big or go home

  36. @benholliday Glug Reading Glug Reading @benholliday

  37. @benholliday Glug Reading Go big. Push hard for 
 real

    design leadership
  38. @benholliday Glug Reading We’re hiring:
 digital.dwp.gov.uk/careers benholliday.com @benholliday