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Product Management at Central 1
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Scott Baldwin
July 11, 2013
Technology
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120
Product Management at Central 1
Presentation given at the Vancouver Product Management meetup.
Scott Baldwin
July 11, 2013
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Transcript
Product Management at Central 1 July 11, 2013
Consumer Mobile Business MemberDirect!Online MemberDirect!Integrated MemberDirect!Mobile!Services MemberDirect*Small!Business MemberDirect*Business MemberDirect Services
is a flexible outsourced SaaS direct banking solution used by over 350+ Canadian credit unions and banks serving over 4M customers.
None
None
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Product management at Central 1 Client Access & Integration MemberDirect
Payment Applications Partner Integration & FX Director, Product Management
MemberDirect Product Management Senior Product Manager, Direct Banking Product managers
Business analysts
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$
Change happens in a few ways
Our rhythm: weekly Mon Tue Wed Thu Fri Change meeting
Evaluate requests for change Build meeting (Business), Change meeting and Product CAB Review tickets going to build, evaluate requests for change Build meeting Review tickets going to build
None
None
Our rhythm: planning February March-May June September December User group
meetings Strategy committee Strategy committee Strategy committee Strategy committee User group webinar Gather input, feedback Present roadmap recommendation Finalize roadmap and share to support planning and budgeting Ongoing client meetings
Roadmap
Objectives, streams, and shapes
Pragmatic Marketing framework
What we do
What we don’t do a lot (or enough) of
What isn’t our job or we don’t do
Projects begin with vision and scope • Business!requirements – Background,!opportunity,!objec=ves!&!success!criteria,!customer/business!
needs,!business!risks • Vision!of!the!product/solu=on – Vision!statement,!scope!summary!(inclusions,!exclusions,!assump=ons,! dependencies,!constraints),!personas,!primary!use!scenarios • Business!context – Stakeholder!profiles – Project!priori=es!(schedule,!features,!quality,!staff,!costs) • Business!case
Working with clients as “champions”
Very active in projects
@benry #AllSBNoBS blog: benry.net Scott Baldwin Senior Product Manager, Direct
Banking
[email protected]
T: 604.730.6377 C: 604.762.7255