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Product Management at Central 1

Product Management at Central 1

Presentation given at the Vancouver Product Management meetup.

Scott Baldwin

July 11, 2013

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  1. Product Management at Central 1 July 11, 2013

  2. Consumer Mobile Business MemberDirect!Online MemberDirect!Integrated MemberDirect!Mobile!Services MemberDirect*Small!Business MemberDirect*Business MemberDirect Services

    is a flexible outsourced SaaS direct banking solution used by over 350+ Canadian credit unions and banks serving over 4M customers.
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  6. Product management at Central 1 Client Access & Integration MemberDirect

    Payment Applications Partner Integration & FX Director, Product Management
  7. MemberDirect Product Management Senior Product Manager, Direct Banking Product managers

    Business analysts
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  9. $

  10. Change happens in a few ways

  11. Our rhythm: weekly Mon Tue Wed Thu Fri Change meeting

    Evaluate requests for change Build meeting (Business), Change meeting and Product CAB Review tickets going to build, evaluate requests for change Build meeting Review tickets going to build
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  14. Our rhythm: planning February March-May June September December User group

    meetings Strategy committee Strategy committee Strategy committee Strategy committee User group webinar Gather input, feedback Present roadmap recommendation Finalize roadmap and share to support planning and budgeting Ongoing client meetings
  15. Roadmap

  16. Objectives, streams, and shapes

  17. Pragmatic Marketing framework

  18. What we do

  19. What we don’t do a lot (or enough) of

  20. What isn’t our job or we don’t do

  21. Projects begin with vision and scope • Business!requirements – Background,!opportunity,!objec=ves!&!success!criteria,!customer/business!

    needs,!business!risks • Vision!of!the!product/solu=on – Vision!statement,!scope!summary!(inclusions,!exclusions,!assump=ons,! dependencies,!constraints),!personas,!primary!use!scenarios • Business!context – Stakeholder!profiles – Project!priori=es!(schedule,!features,!quality,!staff,!costs) • Business!case
  22. Working with clients as “champions”

  23. Very active in projects

  24. @benry #AllSBNoBS blog: benry.net Scott Baldwin Senior Product Manager, Direct

    Banking [email protected] T: 604.730.6377 C: 604.762.7255