Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Product Management at Central 1
Search
Scott Baldwin
July 11, 2013
Technology
190
0
Share
Product Management at Central 1
Presentation given at the Vancouver Product Management meetup.
Scott Baldwin
July 11, 2013
More Decks by Scott Baldwin
See All by Scott Baldwin
Your product needs a customer/user/people community (maybe)
benry
0
83
Solution Validation and Metrics - UBC PM Club
benry
0
160
Running is Stupid (Maybe) - Finning Talks
benry
0
69
Style & Class - October 6, 2015
benry
0
290
World IA Day 2015 - Edmonton
benry
2
160
WIAD - sketch notes of Jeff Archibald's talk
benry
0
77
How to be a productivity ninja
benry
1
280
The future of experience management in a world of makers - VanUE
benry
0
62
UX for product managers - ProductCamp Vancouver 2011
benry
0
280
Other Decks in Technology
See All in Technology
Purview Endpoint DLP 動かしてみた
kozakigh
1
450
実例から学ぶ GuardDuty(SSH BruteForce)調査の全体フローと勘所【SecurityJAWS】
cscengineer
PRO
0
120
AI 時代の Platform Engineering
recruitengineers
PRO
1
230
ECSのTerraformモジュールにコントリビュートした話
harukasakihara
0
240
実践 TanStack Start ― 新規プロダクトを開発して確立した、サーバーとクライアント境界の設計パターン / Practical TanStack Start Server-Client Boundary Patterns
kaminashi
1
100
コーディングエージェントはTypeScriptの 型エラーをどう自己修正しているのか
melonps
1
110
なぜ、IAMロールのプリンシパルに*による部分マッチングが使えないのか? / 20260518-ssmjp-iam-role-principal
opelab
2
140
AI時代に、 データアナリストがデータエンジニアに異動して
jackojacko_
0
1k
freeeで運用しているAIQAについて
qatonchan
1
650
サプライチェーン攻撃への備えについて考えている #湘なんか
stefafafan
1
890
React Compiler導入から21ヶ月、いま始めるならこうやる
astatsuya
2
270
Directions Asia 2026 | Beyond Buildable AI Agents: Let’s Visualize Partner Value in the AI Era
ryoheig0405
0
110
Featured
See All Featured
Statistics for Hackers
jakevdp
799
230k
svc-hook: hooking system calls on ARM64 by binary rewriting
retrage
2
250
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
231
23k
Leveraging Curiosity to Care for An Aging Population
cassininazir
1
240
The Hidden Cost of Media on the Web [PixelPalooza 2025]
tammyeverts
2
300
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
marketingsoph
0
140
<Decoding/> the Language of Devs - We Love SEO 2024
nikkihalliwell
1
210
AI Search: Where Are We & What Can We Do About It?
aleyda
0
7.5k
Mozcon NYC 2025: Stop Losing SEO Traffic
samtorres
0
230
Rebuilding a faster, lazier Slack
samanthasiow
85
9.5k
Build The Right Thing And Hit Your Dates
maggiecrowley
39
3.1k
技術選定の審美眼(2025年版) / Understanding the Spiral of Technologies 2025 edition
twada
PRO
118
110k
Transcript
Product Management at Central 1 July 11, 2013
Consumer Mobile Business MemberDirect!Online MemberDirect!Integrated MemberDirect!Mobile!Services MemberDirect*Small!Business MemberDirect*Business MemberDirect Services
is a flexible outsourced SaaS direct banking solution used by over 350+ Canadian credit unions and banks serving over 4M customers.
None
None
None
Product management at Central 1 Client Access & Integration MemberDirect
Payment Applications Partner Integration & FX Director, Product Management
MemberDirect Product Management Senior Product Manager, Direct Banking Product managers
Business analysts
None
$
Change happens in a few ways
Our rhythm: weekly Mon Tue Wed Thu Fri Change meeting
Evaluate requests for change Build meeting (Business), Change meeting and Product CAB Review tickets going to build, evaluate requests for change Build meeting Review tickets going to build
None
None
Our rhythm: planning February March-May June September December User group
meetings Strategy committee Strategy committee Strategy committee Strategy committee User group webinar Gather input, feedback Present roadmap recommendation Finalize roadmap and share to support planning and budgeting Ongoing client meetings
Roadmap
Objectives, streams, and shapes
Pragmatic Marketing framework
What we do
What we don’t do a lot (or enough) of
What isn’t our job or we don’t do
Projects begin with vision and scope • Business!requirements – Background,!opportunity,!objec=ves!&!success!criteria,!customer/business!
needs,!business!risks • Vision!of!the!product/solu=on – Vision!statement,!scope!summary!(inclusions,!exclusions,!assump=ons,! dependencies,!constraints),!personas,!primary!use!scenarios • Business!context – Stakeholder!profiles – Project!priori=es!(schedule,!features,!quality,!staff,!costs) • Business!case
Working with clients as “champions”
Very active in projects
@benry #AllSBNoBS blog: benry.net Scott Baldwin Senior Product Manager, Direct
Banking
[email protected]
T: 604.730.6377 C: 604.762.7255