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Product Management at Central 1

Product Management at Central 1

Presentation given at the Vancouver Product Management meetup.

Scott Baldwin

July 11, 2013
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  1. Product Management at Central 1
    July 11, 2013

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  2. Consumer Mobile Business
    MemberDirect!Online
    MemberDirect!Integrated
    MemberDirect!Mobile!Services MemberDirect*Small!Business
    MemberDirect*Business
    MemberDirect Services is a flexible
    outsourced SaaS direct banking solution
    used by over 350+ Canadian credit unions
    and banks serving over 4M customers.

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  3. Product management at Central 1
    Client Access & Integration MemberDirect Payment Applications Partner Integration & FX
    Director, Product Management

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  4. MemberDirect Product Management
    Senior Product Manager, Direct Banking
    Product managers Business analysts

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  5. Change happens in a few ways

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  6. Our rhythm: weekly
    Mon Tue Wed Thu Fri
    Change meeting
    Evaluate
    requests for
    change
    Build meeting
    (Business),
    Change meeting
    and Product
    CAB
    Review tickets
    going to build,
    evaluate
    requests for
    change
    Build meeting
    Review tickets
    going to build

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  7. Our rhythm: planning
    February March-May June September December
    User group
    meetings
    Strategy
    committee
    Strategy
    committee
    Strategy
    committee
    Strategy
    committee
    User group
    webinar
    Gather input,
    feedback
    Present roadmap
    recommendation
    Finalize roadmap
    and share to
    support planning
    and budgeting
    Ongoing client meetings

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  8. Objectives, streams, and shapes

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  9. Pragmatic Marketing framework

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  10. What we don’t do a lot (or enough) of

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  11. What isn’t our job or we don’t do

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  12. Projects begin with vision and scope
    • Business!requirements
    – Background,!opportunity,!objec=ves!&!success!criteria,!customer/business!
    needs,!business!risks
    • Vision!of!the!product/solu=on
    – Vision!statement,!scope!summary!(inclusions,!exclusions,!assump=ons,!
    dependencies,!constraints),!personas,!primary!use!scenarios
    • Business!context
    – Stakeholder!profiles
    – Project!priori=es!(schedule,!features,!quality,!staff,!costs)
    • Business!case

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  13. Working with clients as “champions”

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  14. Very active in projects

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  15. @benry #AllSBNoBS
    blog: benry.net
    Scott Baldwin
    Senior Product Manager, Direct Banking
    [email protected]
    T: 604.730.6377
    C: 604.762.7255

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