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Style & Class - October 6, 2015

Style & Class - October 6, 2015

A talk I did at the October Style & Class event: http://styleandclass.ca/events/2015/managing-your-product/ about 10 traits that I see in great product managers and how these traits can help your team (and company) ship the right product to your users.

Scott Baldwin

October 06, 2015
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  1. The minimalist guide to
    building great product
    managers and products
    October 6, 2015

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  2. Source: Mind the Product: What, exactly, is a product manager

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  3. Help your team (and
    company) ship the right
    product to your users
    Source: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec

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  4. problem solvers
    seekers
    1

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  5. Source: Tips for a New Product Manager
    “Your job as a product manager is to find the
    right problems – then work with your team to
    solve them.”

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  6. why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
    why, why, why, why, why, why, why, why, why, why, why, why, why, why, why

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  7. communicators
    2

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  8. Source: http://blog.archisnapper.com/wp-content/uploads/Retro-salesman-1024x834.jpg

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  9. –Steve Jobs
    “People think focus means saying yes to the
    thing you've got to focus on. But that's not what
    it means at all. It means saying no to the
    hundred other good ideas that there are. You
    have to pick carefully. I'm actually as proud of
    the things we haven't done as the things I have
    done. Innovation is saying no to 1,000 things.”

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  10. –Des Traynor, co-founder Intercom
    “If you’re building a product, you have to be
    great at saying no. Not “maybe” or “later”. The
    only word is no.”

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  11. –Paul Buchheit, If Your Product is Great, it Doesn’t Need to be Good
    “Pick three key attributes or features, get those
    things very, very right, and then forget about
    everything else.”

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  12. importance + (importance – satisfaction) = opportunity
    Source: Anthony Ullwick, Turning Customer Input into Innovation

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  13. That one’s for you Clement!
    “If you market it, it’s a feature.”

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  14. design thinkers
    4

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  15. sweet spot
    Desirability
    Technology Feasibility

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  16. –Tim Brown (IDEO)
    “Design thinking is a human-centered
    approach to innovation that draws from the
    designer's toolkit to integrate the needs of
    people, the possibilities of technology, and
    the requirements for business success.”

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  17. Source: Damien Newman, The Process of Design from a Great Height: http://cargocollective.com/central/The-Design-Squiggle

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  18. –Josh Elman
    “Great product managers understand the very
    tricky balance between getting it right and
    getting it out the door.”

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  19. –Indi Young
    “Conventional product development focuses on
    the solution. Empathy is a mindset that focuses
    on people, helping you to understand their
    thinking patterns and perspectives.”

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  20. –Uber Design, Field Research at UBER
    “It’s important for companies to understand the
    physical, emotional, and social contexts in
    which people engage with their products.”

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  21. –Theodore Levitt
    “People don’t want a quarter-inch drill, they
    want a quarter inch hole.”

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  22. 1. Time
    2. Money
    3. Physical effort
    4. Brain cycles (cognitive load)
    5. Social deviance
    6. Non-routine
    Source: BJ Fogg, http://www.behaviormodel.org/ability.html

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  23. Problem solvers seekers
    Communicators
    Focus
    Design thinkers
    Curious
    Ship
    Empathetic
    Observant
    Simplicity
    Decide

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  24. Help your team (and
    company) ship the right
    product to your users
    Source: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec

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  25. What kind of product manager
    are you going to be?

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  26. Thanks for listening
    Scott Baldwin
    Director, Services
    T: (604) 558-1330 ext. 244
    E: [email protected]
    @benry

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