Style & Class - October 6, 2015

Transcript

1. The minimalist guide to building great product managers and products

   October 6, 2015

2. Thanks

3. None

4. Source: Mind the Product: What, exactly, is a product manager

5. Help your team (and company) ship the right product to

   your users Source: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec

6. 10

7. problem solvers seekers 1

8. None

9. Source: Tips for a New Product Manager “Your job as

   a product manager is to find the right problems – then work with your team to solve them.”

10. why, why, why, why, why, why, why, why, why, why,

    why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why why, why, why, why, why, why, why, why, why, why, why, why, why, why, why
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12. communicators 2

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15. do x or y?

16. Source: http://blog.archisnapper.com/wp-content/uploads/Retro-salesman-1024x834.jpg

17. focus 3

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19. –Steve Jobs “People think focus means saying yes to the

    thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.”

20. –Des Traynor, co-founder Intercom “If you’re building a product, you

    have to be great at saying no. Not “maybe” or “later”. The only word is no.”

21. –Paul Buchheit, If Your Product is Great, it Doesn’t Need

    to be Good “Pick three key attributes or features, get those things very, very right, and then forget about everything else.”
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24. importance + (importance – satisfaction) = opportunity Source: Anthony Ullwick,

    Turning Customer Input into Innovation

25. That one’s for you Clement! “If you market it, it’s

    a feature.”

26. design thinkers 4

27. sweet spot Desirability Technology Feasibility

28. –Tim Brown (IDEO) “Design thinking is a human-centered approach to

    innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

29. curious 5

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31. ship 6

32. Source: Damien Newman, The Process of Design from a Great

    Height: http://cargocollective.com/central/The-Design-Squiggle

33. –Josh Elman “Great product managers understand the very tricky balance

    between getting it right and getting it out the door.”

34. empathetic 7

35. –Indi Young “Conventional product development focuses on the solution. Empathy

    is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives.”

36. observant 8

37. –Uber Design, Field Research at UBER “It’s important for companies

    to understand the physical, emotional, and social contexts in which people engage with their products.”

38. –Theodore Levitt “People don’t want a quarter-inch drill, they want

    a quarter inch hole.”
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42. simplicity 9

43. 1. Time 2. Money 3. Physical effort 4. Brain cycles

    (cognitive load) 5. Social deviance 6. Non-routine Source: BJ Fogg, http://www.behaviormodel.org/ability.html

44. decide 10

45. Problem solvers seekers Communicators Focus Design thinkers Curious Ship Empathetic

    Observant Simplicity Decide

46. Help your team (and company) ship the right product to

    your users Source: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec

47. What kind of product manager are you going to be?

48. Thanks for listening Scott Baldwin Director, Services T: (604) 558-1330

    ext. 244 E: scott@yellowpencil.com @benry