Design is a statement of value: Miscellaneous lessons from David Hume

B6031b692931f4f7b7a6a8370316daf7?s=47 bensauer
November 14, 2014

Design is a statement of value: Miscellaneous lessons from David Hume

B6031b692931f4f7b7a6a8370316daf7?s=128

bensauer

November 14, 2014
Tweet

Transcript

  1. @bensauer Miscellaneous Lessons from David Hume UXBri 11/2014 DESIGN IS…


    A STATEMENT OF VALUE
  2. THE FUTURE! (c. 1966)

  3. THE FUTURE! (c. 1905)

  4. None
  5. None
  6. DAVID HUME, 1711-1768

  7. EMPIRICISM

  8. RENÉ DESCARTES, 1644 “I think, therefore I am.”

  9. JOHN LOCKE

  10. None
  11. EDINBURGH, c. 1700

  12. HUME’S KEY WORKS • A Treatise of Human Nature (1739)

    • An Enquiry Concerning Human Understanding (1748)
  13. None
  14. DAVID HUME “To hate, to love, to think, to feel,

    to see; all this is nothing but to perceive.”
  15. SCIENCE: “ONE! AH AH AH…”

  16. PROXY SENSES

  17. THE ORG USERS THE WEBSITE

  18. None
  19. None
  20. ANALYTICS

  21. gov.uk

  22. SHORT SURVEYS

  23. EXAMPLE SURVEY QUESTION “What did you come here to do

    today?”
  24. QUALAROO

  25. TASK: Find out which bus to catch “Why does one

    need to know the bus route in advance?” 10% could not complete this task c.14K p/m
  26. Use the force Luke!

  27. CAUSE & EFFECT

  28. https://www.flickr.com/photos/kjcs/8096588054

  29. THE LIMITS OF PERCEPTION

  30. WENDY MASS, ‘THE CANDYMAKERS’ “Be kind, for everyone you meet

    is fighting a battle you know nothing about.”
  31. Cause is just an idea.

  32. MAKING PREDICTIONS

  33. SOME DISGRUNTLED PM “UX Designers have a fetish for post-its.”

    Based  on  the   past,  not  logic
  34. None
  35. THE ORIGINAL BURGER

  36. THE DIALOGUE PRODUCTS PEOPLE

  37. https://www.flickr.com/photos/laimagendelmundo/4449788870/

  38. “Hold your beliefs lightly.” GRAYSON PERRY

  39. VALUES

  40. “I understand our website navigation… …so users should 
 be

    able to.” An  observation   about  what  IS. A  judgement  about     what  OUGHT  to  be. …therefore I can use it.”
  41. WHAT FILLS THE GAP? = IS Observations,
 Truths OUGHT Actions,


    Shoulds VALUES Morals,
 Ethics +
  42. None
  43. https://www.flickr.com/photos/46921770@N00/4619182971

  44. http://www.disambiguity.com/why-words-matter/

  45. LEISA REICHELT “Words can remind us many times a day

    what we all care about and what we believe in.”
  46. Rhyme, don’t repeat.

  47. BILL BUXTON “Changes in process are ten times as profitable

    as changes in product.”
  48. Make your values clear.

  49. PASSION & REASON

  50. DAVID HUME “Reason is, and ought only to be the

    slave of the passions, and can never pretend to any other office than to serve and obey them.”
  51. https://www.flickr.com/photos/infidelic/3269840200

  52. https://www.flickr.com/photos/aaronklin/6007532987/

  53. DAVID HUME “A purpose, an intention, a design strikes every

    where (even) the most careless, the most stupid thinker..”
  54. https://www.flickr.com/photos/neubda/40406376

  55. SUMMARY 1. Use the force Luke! (proxy senses), but… 2.

    cause is just an idea, so… 3. “Hold your beliefs lightly” and… 4. make your values clear, 5. your design is a statement of values.
  56. I’m @bensauer.
 (as in ‘Jack Bauer’.) ! Enjoy lunch!
 (as

    in Sauerkraut.)