Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design is a statement of value: Miscellaneous lessons from David Hume
Search
bensauer
November 14, 2014
Design
0
330
Design is a statement of value: Miscellaneous lessons from David Hume
bensauer
November 14, 2014
Tweet
Share
More Decks by bensauer
See All by bensauer
Finding your use case for voice UI
bensauer
0
300
Voice UI: The past, future, and what now?
bensauer
1
230
Fail fast, fail cheap, voice apps the guerrilla way - Smart Voice Summit Paris, 2018
bensauer
0
150
Don't solve the wrong problem - Design club 2017
bensauer
0
66
Come dialogue with me: Elmann Wall Summit 2017
bensauer
0
120
Designing dialogue - an intro to voice design
bensauer
0
250
Designing your first voice interface (workshop)
bensauer
2
220
An introduction to voice design - UX Scotland
bensauer
0
170
Designing Dialogue: An intro to voice design
bensauer
2
250
Other Decks in Design
See All in Design
ダークテーマとアクセシビリティ の融合したカラートークンの設計
degudegu2510
0
280
Backlogのイロハ・ やさしい使い方(基本編)
wattlaa
0
330
Designing UIs without a UI designer
strongeron
0
120
言語やロールの違いを超えて、一緒にデザインしていくための挑戦
hrtnde
0
1.3k
ゲームクリエイター、事業会社のデザイナーになる
satomium1
0
180
実務のための マイクロ インタラクション入門
shingo2000
0
360
デザインシステムで解消するさまざまな分断
hirataaa0220
1
170
もち的デザイナーのキャリアデザイン新提言:副業起業家のすゝめ
mochitaro
0
1.3k
231129_FOSS4G-ASIA-2023_kato
hjmkth
1
300
TrollsTopia: Funtography- Part 1
kenijam
1
210
マスとAIをなめらかにつなぐデザイン
abcmisuzu
0
240
リリース1ヶ月後で機能をなくした話
hinofu
1
700
Featured
See All Featured
How GitHub Uses GitHub to Build GitHub
holman
468
290k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
226
51k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
187
16k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
78
43k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
121
39k
Creatively Recalculating Your Daily Design Routine
revolveconf
210
11k
GitHub's CSS Performance
jonrohan
1025
450k
Building an army of robots
kneath
300
41k
What's in a price? How to price your products and services
michaelherold
237
11k
Put a Button on it: Removing Barriers to Going Fast.
kastner
58
3.1k
Bootstrapping a Software Product
garrettdimon
PRO
302
110k
Docker and Python
trallard
34
2.7k
Transcript
@bensauer Miscellaneous Lessons from David Hume UXBri 11/2014 DESIGN IS…
A STATEMENT OF VALUE
THE FUTURE! (c. 1966)
THE FUTURE! (c. 1905)
None
None
DAVID HUME, 1711-1768
EMPIRICISM
RENÉ DESCARTES, 1644 “I think, therefore I am.”
JOHN LOCKE
None
EDINBURGH, c. 1700
HUME’S KEY WORKS • A Treatise of Human Nature (1739)
• An Enquiry Concerning Human Understanding (1748)
None
DAVID HUME “To hate, to love, to think, to feel,
to see; all this is nothing but to perceive.”
SCIENCE: “ONE! AH AH AH…”
PROXY SENSES
THE ORG USERS THE WEBSITE
None
None
ANALYTICS
gov.uk
SHORT SURVEYS
EXAMPLE SURVEY QUESTION “What did you come here to do
today?”
QUALAROO
TASK: Find out which bus to catch “Why does one
need to know the bus route in advance?” 10% could not complete this task c.14K p/m
Use the force Luke!
CAUSE & EFFECT
https://www.flickr.com/photos/kjcs/8096588054
THE LIMITS OF PERCEPTION
WENDY MASS, ‘THE CANDYMAKERS’ “Be kind, for everyone you meet
is fighting a battle you know nothing about.”
Cause is just an idea.
MAKING PREDICTIONS
SOME DISGRUNTLED PM “UX Designers have a fetish for post-its.”
Based on the past, not logic
None
THE ORIGINAL BURGER
THE DIALOGUE PRODUCTS PEOPLE
https://www.flickr.com/photos/laimagendelmundo/4449788870/
“Hold your beliefs lightly.” GRAYSON PERRY
VALUES
“I understand our website navigation… …so users should be
able to.” An observation about what IS. A judgement about what OUGHT to be. …therefore I can use it.”
WHAT FILLS THE GAP? = IS Observations, Truths OUGHT Actions,
Shoulds VALUES Morals, Ethics +
None
https://www.flickr.com/photos/46921770@N00/4619182971
http://www.disambiguity.com/why-words-matter/
LEISA REICHELT “Words can remind us many times a day
what we all care about and what we believe in.”
Rhyme, don’t repeat.
BILL BUXTON “Changes in process are ten times as profitable
as changes in product.”
Make your values clear.
PASSION & REASON
DAVID HUME “Reason is, and ought only to be the
slave of the passions, and can never pretend to any other office than to serve and obey them.”
https://www.flickr.com/photos/infidelic/3269840200
https://www.flickr.com/photos/aaronklin/6007532987/
DAVID HUME “A purpose, an intention, a design strikes every
where (even) the most careless, the most stupid thinker..”
https://www.flickr.com/photos/neubda/40406376
SUMMARY 1. Use the force Luke! (proxy senses), but… 2.
cause is just an idea, so… 3. “Hold your beliefs lightly” and… 4. make your values clear, 5. your design is a statement of values.
I’m @bensauer. (as in ‘Jack Bauer’.) ! Enjoy lunch! (as
in Sauerkraut.)