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Design is a statement of value: Miscellaneous l...
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bensauer
November 14, 2014
Design
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Design is a statement of value: Miscellaneous lessons from David Hume
bensauer
November 14, 2014
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Transcript
@bensauer Miscellaneous Lessons from David Hume UXBri 11/2014 DESIGN IS…
A STATEMENT OF VALUE
THE FUTURE! (c. 1966)
THE FUTURE! (c. 1905)
None
None
DAVID HUME, 1711-1768
EMPIRICISM
RENÉ DESCARTES, 1644 “I think, therefore I am.”
JOHN LOCKE
None
EDINBURGH, c. 1700
HUME’S KEY WORKS • A Treatise of Human Nature (1739)
• An Enquiry Concerning Human Understanding (1748)
None
DAVID HUME “To hate, to love, to think, to feel,
to see; all this is nothing but to perceive.”
SCIENCE: “ONE! AH AH AH…”
PROXY SENSES
THE ORG USERS THE WEBSITE
None
None
ANALYTICS
gov.uk
SHORT SURVEYS
EXAMPLE SURVEY QUESTION “What did you come here to do
today?”
QUALAROO
TASK: Find out which bus to catch “Why does one
need to know the bus route in advance?” 10% could not complete this task c.14K p/m
Use the force Luke!
CAUSE & EFFECT
https://www.flickr.com/photos/kjcs/8096588054
THE LIMITS OF PERCEPTION
WENDY MASS, ‘THE CANDYMAKERS’ “Be kind, for everyone you meet
is fighting a battle you know nothing about.”
Cause is just an idea.
MAKING PREDICTIONS
SOME DISGRUNTLED PM “UX Designers have a fetish for post-its.”
Based on the past, not logic
None
THE ORIGINAL BURGER
THE DIALOGUE PRODUCTS PEOPLE
https://www.flickr.com/photos/laimagendelmundo/4449788870/
“Hold your beliefs lightly.” GRAYSON PERRY
VALUES
“I understand our website navigation… …so users should be
able to.” An observation about what IS. A judgement about what OUGHT to be. …therefore I can use it.”
WHAT FILLS THE GAP? = IS Observations, Truths OUGHT Actions,
Shoulds VALUES Morals, Ethics +
None
https://www.flickr.com/photos/46921770@N00/4619182971
http://www.disambiguity.com/why-words-matter/
LEISA REICHELT “Words can remind us many times a day
what we all care about and what we believe in.”
Rhyme, don’t repeat.
BILL BUXTON “Changes in process are ten times as profitable
as changes in product.”
Make your values clear.
PASSION & REASON
DAVID HUME “Reason is, and ought only to be the
slave of the passions, and can never pretend to any other office than to serve and obey them.”
https://www.flickr.com/photos/infidelic/3269840200
https://www.flickr.com/photos/aaronklin/6007532987/
DAVID HUME “A purpose, an intention, a design strikes every
where (even) the most careless, the most stupid thinker..”
https://www.flickr.com/photos/neubda/40406376
SUMMARY 1. Use the force Luke! (proxy senses), but… 2.
cause is just an idea, so… 3. “Hold your beliefs lightly” and… 4. make your values clear, 5. your design is a statement of values.
I’m @bensauer. (as in ‘Jack Bauer’.) ! Enjoy lunch! (as
in Sauerkraut.)