Design is a statement of value: Miscellaneous lessons from David Hume

Transcript

1. @bensauer Miscellaneous Lessons from David Hume UXBri 11/2014 DESIGN IS…


   A STATEMENT OF VALUE

2. THE FUTURE! (c. 1966)

3. THE FUTURE! (c. 1905)

4. None
5. None

6. DAVID HUME, 1711-1768

7. EMPIRICISM

8. RENÉ DESCARTES, 1644 “I think, therefore I am.”

9. JOHN LOCKE

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11. EDINBURGH, c. 1700

12. HUME’S KEY WORKS • A Treatise of Human Nature (1739)

    • An Enquiry Concerning Human Understanding (1748)
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14. DAVID HUME “To hate, to love, to think, to feel,

    to see; all this is nothing but to perceive.”

15. SCIENCE: “ONE! AH AH AH…”

16. PROXY SENSES

17. THE ORG USERS THE WEBSITE

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20. ANALYTICS

21. gov.uk

22. SHORT SURVEYS

23. EXAMPLE SURVEY QUESTION “What did you come here to do

    today?”

24. QUALAROO

25. TASK: Find out which bus to catch “Why does one

    need to know the bus route in advance?” 10% could not complete this task c.14K p/m

26. Use the force Luke!

27. CAUSE & EFFECT

28. https://www.flickr.com/photos/kjcs/8096588054

29. THE LIMITS OF PERCEPTION

30. WENDY MASS, ‘THE CANDYMAKERS’ “Be kind, for everyone you meet

    is fighting a battle you know nothing about.”

31. Cause is just an idea.

32. MAKING PREDICTIONS

33. SOME DISGRUNTLED PM “UX Designers have a fetish for post-its.”

    Based  on  the   past,  not  logic
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35. THE ORIGINAL BURGER

36. THE DIALOGUE PRODUCTS PEOPLE

37. https://www.flickr.com/photos/laimagendelmundo/4449788870/

38. “Hold your beliefs lightly.” GRAYSON PERRY

39. VALUES

40. “I understand our website navigation… …so users should 
 be

    able to.” An  observation   about  what  IS. A  judgement  about     what  OUGHT  to  be. …therefore I can use it.”

41. WHAT FILLS THE GAP? = IS Observations,
 Truths OUGHT Actions,


    Shoulds VALUES Morals,
 Ethics +
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43. https://www.flickr.com/photos/46921770@N00/4619182971

44. http://www.disambiguity.com/why-words-matter/

45. LEISA REICHELT “Words can remind us many times a day

    what we all care about and what we believe in.”

46. Rhyme, don’t repeat.

47. BILL BUXTON “Changes in process are ten times as profitable

    as changes in product.”

48. Make your values clear.

49. PASSION & REASON

50. DAVID HUME “Reason is, and ought only to be the

    slave of the passions, and can never pretend to any other office than to serve and obey them.”

51. https://www.flickr.com/photos/infidelic/3269840200

52. https://www.flickr.com/photos/aaronklin/6007532987/

53. DAVID HUME “A purpose, an intention, a design strikes every

    where (even) the most careless, the most stupid thinker..”

54. https://www.flickr.com/photos/neubda/40406376

55. SUMMARY 1. Use the force Luke! (proxy senses), but… 2.

    cause is just an idea, so… 3. “Hold your beliefs lightly” and… 4. make your values clear, 5. your design is a statement of values.

56. I’m @bensauer.
 (as in ‘Jack Bauer’.) ! Enjoy lunch!
 (as

    in Sauerkraut.)