Brighton SEO 2023 - Advanced Link Analysis

In this session, Bill Hartzer will not only answer those questions, but he will go through the advanced process of analyzing link profiles.

Transcript

1. Link Analysis Bill Hartzer Hartzer Consulting Speakerdeck.com/bhartzer @bhartzer
2. @bhartzer #BrightonSEO
3. @bhartzer #BrightonSEO We Need Links to Rank So what is a good link? What is a bad link?
4. @bhartzer #BrightonSEO Links in 2023 It's not necessarily "good" versus "bad" links.
5. @bhartzer #BrightonSEO Links in 2023 Concentrate on links that "count" & links that are not ignored.
6. @bhartzer #BrightonSEO Links in 2023 We don't need to disavow links anymore!
7. @bhartzer #BrightonSEO Links that will count: On topic links (page is relevant, on topic)
8. @bhartzer #BrightonSEO Links that will count: Link is prominent on the page.
9. @bhartzer #BrightonSEO Links that will count: The link, in context, makes sense (is on topic)
10. @bhartzer #BrightonSEO Links that will count: The link isn't a nofollow, sponsored, or on a sponsored post.
11. @bhartzer #BrightonSEO Links That are Ignored: Off-Topic (page linking is off–topic)
12. @bhartzer #BrightonSEO Links That are Ignored: Adult links to non-adult pages/content
13. @bhartzer #BrightonSEO Links That are Ignored: Links buried on the page.
14. @bhartzer #BrightonSEO Links That are Ignored: Links on pages not crawled often.
15. @bhartzer #BrightonSEO Links in Link Schemes Sites Participating in Link Schemes
16. @bhartzer #BrightonSEO Links from Link Networks If found, could be ignored. Could be Penalized.
17. @bhartzer #BrightonSEO Natural, But a Link Network 576 domains 1459 links 2.53 links / domain
18. @bhartzer #BrightonSEO Unnatural Links Many domains have no links of their own. 74 domains 98 links 1.32 links / domain
19. @bhartzer #BrightonSEO 1 Big Link Network 362 domains 1443 links 3.99 links / domain
20. @bhartzer #BrightonSEO 3 Link Networks 185 domains 4102 links 22.17 links / domain
21. @bhartzer #BrightonSEO PBNs and Link Networks? We assume that Google can easily see PBNs. Google may not care or they may not see them. Some PBNs still work. Some are ignored.
22. @bhartzer #BrightonSEO Link Graph, Network Graph Majestic vs SEMrush
23. @bhartzer #BrightonSEO Link Graph, Network Graph Majestic vs. SEMrush
24. @bhartzer #BrightonSEO Link Networks That Aren’t Networks Some link networks aren’t really networks. Domains don’t link to each other. Example: SEONitro linking system w/ thousands of sites.
25. @bhartzer #BrightonSEO Dynamically Controlled Linking U.S. Patent No. 9483563 The Linking Patent – Link Management System And Process For Dynamically Updating Backlinking And Non-Backlinking SEO Criteria Profiles
26. @bhartzer #BrightonSEO Dynamically Controlled Linking Link Management System – SEONitro Use their sites, or your own sites. Dynamically control the links and anchor text. Copy a link profile from Majestic, assign same link percentages as competitor’s link profile. Or manual link building to mimic percentages.
27. @bhartzer #BrightonSEO Importance of Tiered Links Some tools only show tier 1 links. Example view of Tier 1 links only view
28. @bhartzer #BrightonSEO Trust Flow, PageRank, Link Juice Flows Tiered Links allows you to see more authoritative sites. BrightonSEO.com Example of Tier 2
29. @bhartzer #BrightonSEO On Topic Links As search engines understand content better, as they understand links better.
30. @bhartzer #BrightonSEO On Topic Links Search Engines understand the difference between 'natural’, contextual links and unnatural and non- contextual links.
31. @bhartzer #BrightonSEO On Topic Links On-topic links are the best type of links.
32. @bhartzer #BrightonSEO Majestic Topical Trust Flow
33. @bhartzer #BrightonSEO Evaluating Links and a Link Profile • Look at Overall Summary of Links • Trust Flow, DA & DR, Authority Score
34. @bhartzer #BrightonSEO Look at Anchor Text of Links Too Much Exact Match Anchor Text?
35. @bhartzer #BrightonSEO Look at Anchor Text of Links Natural Anchor Text (company name, site name, etc.)
36. @bhartzer #BrightonSEO Look at Anchor Text of Links Anchor Text off topic?
37. @bhartzer #BrightonSEO Look at Anchor Text of Links Adult or PPC keywords of Burned Domain
38. @bhartzer #BrightonSEO Anchor Text of Burned Domain
39. @bhartzer #BrightonSEO Check for 301 Redirects
40. @bhartzer #BrightonSEO Check Historic vs Fresh Backlinks How much of a difference? Did site lose a lot of links?
41. @bhartzer #BrightonSEO Replicating a Link Profile You will probably not rank a fresh, new site without being close to # of links other competitors have.
42. @bhartzer #BrightonSEO Replicating a Link Profile You could use expired domains & redirect for links. Can be very tricky. Risky.
43. @bhartzer #BrightonSEO Replicating a Link Profile You can duplicate link profiles, manually or using link tools.
44. @bhartzer #BrightonSEO Look at Anchor text percentages What percentage is branded versus non-branded anchor text?
45. @bhartzer #BrightonSEO Look at Anchor text percentages What percentage are certain keywords?
46. @bhartzer #BrightonSEO Look at Anchor text percentages Choose site that's already ranking. Look at percentage.
47. @bhartzer #BrightonSEO Finally • On Topic links are key • Concentrate on links that count • Evaluate profiles based on tiered links, not just tier 1. • Be able to identify PBNs. • Check for 301 redirected links, historic vs fresh links. • Anchor text, review the percentages of links. • Recreate link profiles of sites that are currently ranking.
48. @bhartzer #BrightonSEO Bill Hartzer CEO, Hartzer Consulting Email: Bill@BillHartzer.com Agency: www.Hartzer.com Blog: www.BillHartzer.com