Open Source in business can be a cumbersome thing, fraught with heated debates, confusion about ownership and copyright, and unfortunately limited by employee contracts. Moving open source and licensing "up the stack" (into your businesses operating agreements) will change its future for the better by encouraging innovation and collaboration. Apache's own Contributor License Agreement may well serve as the foundation for furthering collaboration between companies and communities.
Originally presented at ApacheCon NA 2014:
http://sched.co/1fhPLkg