Marketing and Outreach Strategies for Research Data Services

Marketing and Outreach Strategies for Research Data Services

Presentation given with Cameron Cook at the Library Technology Conference, March 2016.

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Brianna Marshall

March 16, 2016
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Transcript

  1. BRIANNA MARSHALL @notsosternlib CAMERON COOK @cameron_ccook UNIVERSITY OF WISCONSIN

  2. Brianna Marshall Digital Curation Coordinator Lead, RDS

  3. Cameron Cook Digital Curation Assistant SLIS Student

  4. about RDS Research Data Services •  Education + training • 

    Consultations •  Data management plans (DMPs) researchdata.wisc.edu @UWMadRschSvcs
  5. the team

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  7. 6.5% over two years Image courtesy of Flickr user truthout

    (CC BY NC SA)
  8. Image used courtesy of Alex Calcatelli: http://www.skillshare.com/classes/design/Love-Your-Letters-Communicate-Visually-with-Words/393632797/projects/5952

  9. Image courtesy of Flickr user thomashawk (CC BY NC)

  10. new focuses •  getting organized •  tracking + assessment • 

    website overhaul •  focus on design •  blog content •  outreach •  social media
  11. Image courtesy of Flickr user cdevers (CC BY NC ND)

  12. staying organized

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  16. challenges •  Scheduling! •  We change up our processes frequently,

    meaning we still need plenty of check-ins •  Considering sharing some RDS documentation openly – what does that mean for our existing systems?
  17. tracking + assessment

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  19. challenges •  Where to even start… •  Deciding –  What

    to collect / track –  When to collect / track it –  Making it a habit –  Figuring out how to make sense of the data
  20. website overhaul

  21. [ researchdata.wisc.edu ] MAY 2015

  22. Image used courtesy of Twitter user @davechenell

  23. project plan

  24. mockups

  25. content inventory

  26. •  tweaking CSS •  card sort exercise •  more inventories,

    all the inventories •  migration of content + tables •  blog guidelines to keep fresh content small changes toward better UX
  27. [ researchdata.wisc.edu ] AUGUST 2015

  28. [ researchdata.wisc.edu ]

  29. RDS website progression

  30. challenges •  Conveying design vision + purpose •  Project management

    •  Roles, responsibilities, and decisionmaking
  31. focus on design

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  33. brown bag flyers

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  38. challenges •  Good design takes time •  Ensuring RDS design

    ideas also fit within the UW brand •  Without Canva for work, we need to closely track our brand colors, fonts, and styles
  39. we also made some pretty sweet comics

  40. http://researchdata.wisc.edu/news/happy-halloween-from-rds/

  41. https://twitter.com/hashtag/fallintogoodRDM?src=hash

  42. http://researchdata.wisc.edu/tag/research-data-valentines/

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  45. challenges •  Marketing campaigns are a time consuming process • 

    How do you build on success? •  Marketing is about timing and finding the right communication channels
  46. RDS blog + content

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  48. shareable relevant series

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  53. challenges • Even with good processes + workflows for generating content,

    content is hard and takes work • Getting team contributions is difficult without top-down control • Commitment issues with deadlines / editorial calendars
  54. outreach

  55. RDS digest

  56. MailChimp •  Email service for building and saving email templates,

    tracking individual ‘campaigns’ •  “Free forever” under 2,000 subscribers (12,000 emails per month) •  Upgrade: pay by subscribers. Shared accounts, automation, connect to Google Analytics
  57. digest workflow

  58. campaign builder

  59. mobile view

  60. subscribers

  61. assessment

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  63. archive

  64. •  Staying on schedule •  Keeping a monthly email blast

    fresh •  Showing up in their inbox is important - clicks and subscribers come later challenges
  65. social media

  66. RDS twitter @UWMadRschSvcs

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  70. challenges • Social media can be intimidating - it takes patience

    and willingness to try new things • Engagement from followers requires content + media; both take time • Lost in a sea of many voices, it’s hard to stay motivated + build on your momentum
  71. and we still found some time to teach, too

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  73. RDM (RDS!) doesn’t exist in a vacuum. Image courtesy of

    Flickr user SenseiAlan (CC BY)
  74. Building relationships •  UW sister groups •  “Inreach” to librarians

    Image courtesy of Flickr user stevendepolo (CC BY)
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  77. find these slide decks at: speakerdeck.com/bmarshall

  78. http://www.briannamarshall.com/2015/09/27/dil- reading-group •  Fall 2015 •  Participants (12) –  Liaison

    librarians –  Information literacy librarians –  Graduate students –  Library IT –  Academic IT •  Goals –  Explore RDM/info lit intersections in a fun, interdisciplinary way –  Create data management evangelists! •  Outputs –  Monthly notes –  Teaching + Learning Forum talk data information literacy reading group
  79. our marketing + outreach tips

  80. iterate quickly (and just as quickly shrug off the resulting

    mistakes!)
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  82. playfulness is contagious.

  83. Image courtesy of Flickr user henrybloomfield (CC BY NC)ND)

  84. thanks for listening! Brianna Marshall brianna.marshall@wisc.edu Cameron Cook cccook3@wisc.edu Research

    Data Services researchdata.wisc.edu @UWMadRschSvcs
  85. Image courtesy of Flickr user mcleod (CC BY)