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A better way to build websites

D96335287ff55cbbfda8cc087058482b?s=47 Paul Boag
June 07, 2013

A better way to build websites

Traditional project management approaches don't work when developing websites. Fortunately there is a better way.

D96335287ff55cbbfda8cc087058482b?s=128

Paul Boag

June 07, 2013
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  1. A better way to build websites

  2. “Online is a genuinely new game and playing field. We

    must bring new thinking if our strategies are going to succeed.” Usability expert, Gerry McGovern
  3. Traditional project management

  4. Define specification Define budget Define resources Define timeline

  5. Define specification

  6. Define budget

  7. Designer (Print) Developer (IT) Project manager Content editor (Coms) Internal

    or External? Define resources
  8. Jan Feb Mar Apr May Jun Jul Aug Start End

    Define timeline
  9. 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

    2008 2009 2010 2011 2012 Redesign Redesign Redesign Redesign Redesign Periodic redesigns Replacing previous site Significant capital outlay
  10. Traditional project management doesn’t work on the web

  11. “The web requires cross discipline and cross departmental communication”

  12. Designer Developer Project manager Content editor

  13. 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

    2009 2010 Redesign Redesign Redesign Redesign Threshold of effectiveness
  14. 2008 2009 2010 2011 Redesign Redesign A lack of activity,

    vision & leadership
  15. Launch 5 weeks 1 year 2 year Expenditure in time

    and effort Lots What we know about users
  16. A proven approach

  17. None
  18. 4 components for success Becoming user focused Create a single

    empowered digital team Work incrementally Establish policies and procedures
  19. One: Becoming user focused

  20. Why? ★ Reduce costs Avoids building functionality that is not

    needed ★ Increases effectiveness Increases customer satisfaction and so conversion rates ★ Provides a criteria for inclusion Prevents academics demanding certain content is added to the site whether or not its appropriate
  21. User cards

  22. As a prospective undergraduate student. I want to look at

    what courses Edinburgh offers in a particular subject area. So I can decide whether to include Edinburgh in my shortlist of Universities.
  23. None
  24. Two: Creating a single team

  25. Information services Web team Schools Departments Comms

  26. Web team Comms Information Services Schools

  27. Digital Lead Web team

  28. Three: Working incrementally

  29. Priorities Select Define Test & monitor Anybody can propose a

    new card
  30. None
  31. None
  32. Four: Establish policies & procedures

  33. Establish business objectives Fundamental

  34. Why? ★ Creates consistency A set of business objectives agreed

    by all ensures that the digital strategy is heading in a consistent direct. ★ Filters ideas Suggestions for content or functionality that does not support a business objective can be rejected. ★ Provides accountability Business objectives can be turned into measurable success criteria to check the web team is performing.
  35. Creating a consistent user experience

  36. Establish a tone of voice

  37. Accessibility policy Content approval Content removal Development standards Testing requirements

    Social media policy ...
  38. The fat ass footer solution

  39. ★ Become user focused ★ Create a single team ★

    Work incrementally ★ Establish policies and procedures Traditional project management doesn’t work on the web but there is a better way.