Intelligent Content—The Time is Now

The web is evolving. Your content needs to evolve with it. We all need to deliver better information. Intelligent content enables this. Intelligent content allows for more detailed and more accurate analytics. We'll share tools and resources to help make your existing content intelligent, create intelligent content from scratch, and migrate and parse large amounts of content with some automation. Intelligent content enables more reuse, more flexibility for distribution to multiple environments and devices, and consistency across mediums.

Presentation for 2012 Penn State Web Conference, by Reuben Tozman and Brian Dusablon

Transcript

1. Intelligent Content
   The Time Is Now
   Reuben Tozman
   &
   Brian Dusablon
   

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2. Agenda
   Sorry
   

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3. HTML XML
   Unstructured vs. Structured
   

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4. What Has Changed?
   

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5. What Has Changed?
   

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6. What Has Changed?
   

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7. Future of Content
   • Searchable
   • Manageable
   • Reusable
   

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8. Continuous evolution of the web
   

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9. Continuous evolution of the web
   

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10. Continuous evolution of the web
    

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11. Continuous evolution of the web
    

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12. Continuous evolution of the web
    

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13. Did You Know?
    

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14. Did You Know?
    255 million – The number of websites as of
    December 2010.
    

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15. Did You Know?
    255 million – The number of websites as of
    December 2010.
    21.4 million – Added websites in 2010.
    

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16. Did You Know?
    255 million – The number of websites as of
    December 2010.
    21.4 million – Added websites in 2010.
    Average Google® query response time is
    roughly one-fourth of a second.
    

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17. Did You Know?
    255 million – The number of websites as of
    December 2010.
    21.4 million – Added websites in 2010.
    Average Google® query response time is
    roughly one-fourth of a second.
    Average blink of an eye is roughly one-tenth
    of a second.
    

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18. Did You Know?
    

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19. Did You Know?
    Google® uses more than 200 signals,
    including PageRank, to order websites, and
    updates these algorithms on a weekly basis.
    For example, Google offers personalized
    search results based on your web history
    and location..
    

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20. Did You Know?
    Google® uses more than 200 signals,
    including PageRank, to order websites, and
    updates these algorithms on a weekly basis.
    For example, Google offers personalized
    search results based on your web history
    and location..
    And now…’Knowledge Graph’
    Google is hailing the Knowledge Graph as an important step in
    Internet search's evolution. The company is trying to make the difficult
    transition from merely presenting a list of Web links to delivering the
    kinds of responses that people expect when they pose a question to
    an expert. (ABC Action News, May 22, 2012)
    

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21. What?
    • Reusable
    • Open
    • Effective
    • Efficient
    • Interchangeable
    • Up-to-date
    

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22. Why?
    • Accessible
    –Anyone
    –Anywhere
    –Anytime
    • Discoverable
    –Search
    • Extensible
    • Manageable
    

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23. Visual Thesaurus
    11
    

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24. Anan
    

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25. How Does This Help?
    

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26. How Does This Help?
    

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27. How Does This Help?
    

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29. Dave: Hello, HAL.
    Do you read me,
    HAL?
    HAL: Affirmative,
    Dave. I read you.
    Dave: Open the
    pod bay doors,
    HAL.
    HAL: I'm sorry,
    Dave. I'm afraid I
    can't do that.
    

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30. Feed Me
    Dave: Hello, HAL.
    Do you read me,
    HAL?
    HAL: Affirmative,
    Dave. I read you.
    Dave: Open the
    pod bay doors,
    HAL.
    HAL: I'm sorry,
    Dave. I'm afraid I
    can't do that.
    

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31. Feed Me
    Viral
    Dave: Hello, HAL.
    Do you read me,
    HAL?
    HAL: Affirmative,
    Dave. I read you.
    Dave: Open the
    pod bay doors,
    HAL.
    HAL: I'm sorry,
    Dave. I'm afraid I
    can't do that.
    

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32. Feed Me
    Viral
    Help Me
    Understand
    Dave: Hello, HAL.
    Do you read me,
    HAL?
    HAL: Affirmative,
    Dave. I read you.
    Dave: Open the
    pod bay doors,
    HAL.
    HAL: I'm sorry,
    Dave. I'm afraid I
    can't do that.
    

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33. Feed Me
    Viral
    Help Me
    Understand
    Expose
    Yourself
    Dave: Hello, HAL.
    Do you read me,
    HAL?
    HAL: Affirmative,
    Dave. I read you.
    Dave: Open the
    pod bay doors,
    HAL.
    HAL: I'm sorry,
    Dave. I'm afraid I
    can't do that.
    

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34. Feed Me
    Viral
    Help Me
    Understand
    Expose
    Yourself
    Communicate
    Dave: Hello, HAL.
    Do you read me,
    HAL?
    HAL: Affirmative,
    Dave. I read you.
    Dave: Open the
    pod bay doors,
    HAL.
    HAL: I'm sorry,
    Dave. I'm afraid I
    can't do that.
    

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35. INFORMATION ARCHITECTURE-
    CREATING SCHEMAS
    

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41. XML/XSD
    

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42. Your Turn
    

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43. The Future
    

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44. Standards & Tools
    • Standards
    –XML
    –DITA
    –RDF
    • Tools
    –MarkLogic
    –Watson
    

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45. Resources
    • Intelligent Content Management
    • Seven Steps to Intelligent Content
    • Content Wrangler
    –Accessible Content Strategy
    • http://dita.xml.org/
    • http://www.w3.org/RDF/
    • IBM Predictive Healthcare
    

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46. Intelligent Content Conference
    2011 Wordle
    22
    

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47. IBM Watson for Healthcare
    23
    

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