Intelligent Content—The Time is Now

The web is evolving. Your content needs to evolve with it. We all need to deliver better information. Intelligent content enables this. Intelligent content allows for more detailed and more accurate analytics. We'll share tools and resources to help make your existing content intelligent, create intelligent content from scratch, and migrate and parse large amounts of content with some automation. Intelligent content enables more reuse, more flexibility for distribution to multiple environments and devices, and consistency across mediums.

Presentation for 2012 Penn State Web Conference, by Reuben Tozman and Brian Dusablon

Transcript

1. Intelligent Content The Time Is Now Reuben Tozman & Brian Dusablon
2. Agenda Sorry
3. HTML XML Unstructured vs. Structured
4. What Has Changed?
5. What Has Changed?
6. What Has Changed?
7. Future of Content • Searchable • Manageable • Reusable
8. Continuous evolution of the web
9. Continuous evolution of the web
10. Continuous evolution of the web
11. Continuous evolution of the web
12. Continuous evolution of the web
13. Did You Know?
14. Did You Know? 255 million – The number of websites as of December 2010.
15. Did You Know? 255 million – The number of websites as of December 2010. 21.4 million – Added websites in 2010.
16. Did You Know? 255 million – The number of websites as of December 2010. 21.4 million – Added websites in 2010. Average Google® query response time is roughly one-fourth of a second.
17. Did You Know? 255 million – The number of websites as of December 2010. 21.4 million – Added websites in 2010. Average Google® query response time is roughly one-fourth of a second. Average blink of an eye is roughly one-tenth of a second.
18. Did You Know?
19. Did You Know? Google® uses more than 200 signals, including PageRank, to order websites, and updates these algorithms on a weekly basis. For example, Google offers personalized search results based on your web history and location..
20. Did You Know? Google® uses more than 200 signals, including PageRank, to order websites, and updates these algorithms on a weekly basis. For example, Google offers personalized search results based on your web history and location.. And now…’Knowledge Graph’ Google is hailing the Knowledge Graph as an important step in Internet search's evolution. The company is trying to make the difficult transition from merely presenting a list of Web links to delivering the kinds of responses that people expect when they pose a question to an expert. (ABC Action News, May 22, 2012)
21. What? • Reusable • Open • Effective • Efficient • Interchangeable • Up-to-date
22. Why? • Accessible –Anyone –Anywhere –Anytime • Discoverable –Search • Extensible • Manageable
23. Visual Thesaurus 11
24. Anan
25. How Does This Help?
26. How Does This Help?
27. How Does This Help?
29. Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.
30. Feed Me Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.
31. Feed Me Viral Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.
32. Feed Me Viral Help Me Understand Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.
33. Feed Me Viral Help Me Understand Expose Yourself Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.
34. Feed Me Viral Help Me Understand Expose Yourself Communicate Dave: Hello, HAL. Do you read me, HAL? HAL: Affirmative, Dave. I read you. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that.
35. INFORMATION ARCHITECTURE- CREATING SCHEMAS
41. XML/XSD
42. Your Turn
43. The Future
44. Standards & Tools • Standards –XML –DITA –RDF • Tools –MarkLogic –Watson
45. Resources • Intelligent Content Management • Seven Steps to Intelligent Content • Content Wrangler –Accessible Content Strategy • http://dita.xml.org/ • http://www.w3.org/RDF/ • IBM Predictive Healthcare
46. Intelligent Content Conference 2011 Wordle 22
47. IBM Watson for Healthcare 23