At the start of 2016, the security of information has become the responsibility of the marketing function. The problem is that nobody has sent the memo to the marketers, yet.
The hugely extended and digitally transformed brief that marketing departments have to deliver has opened the door to a vast risk surface, unprecedented in the history of business. Infosec risks are business risks. Nobody is looking in the direction of marketing, scanning for business risks (much less raising any alarms).
In this presentation, Convergnce encourages all information security professionals to take the mantle of business leadership and to become the leaders in the digital transformation of marketing and of the business.