Designing the Perfect Product Page (for eCommerce Stores)

Designing the Perfect Product Page (for eCommerce Stores)

We look at the data and trends in eCommerce and talk about how to make sure our product pages aren't just the default templates that come with whatever platform we're using.

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chrislema

March 09, 2019
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Transcript

  1. DESIGNING THE PERFECT PRODUCT PAGE

  2. DESIGN MATTERS. WITHOUT IT WE HAVE HIGH ANXIETY.

  3. WHEN YOU DON’T KNOW WHERE TO CLICK, YOU WON’T.

  4. PHOTOS? YES? BUT USE THEM EFFECTIVELY.

  5. Don’t worry about conversions. Just design something that looks good.

    – No One Ever
  6. THE GOAL IS CONVERSION.

  7. RATINGS &REVIEWS

  8. People trust reviews 1200% more than your product copy. Before

    making a buying decision, 70% of consumers read reviews. 40% can make a choice after just 1-3 reviews.
  9. THE REVIEWER IS JUST AS IMPORTANT AS THE REVIEW.

  10. Understanding who is writing the review helps me determine how

    I weigh their opinion on the product I’m looking at.
  11. PHOTOS &VIDEOS

  12. The second biggest driver of abandoned carts is the customer

    not being able to touch and experience a product.
  13. GREAT PHOTOS HELP YOU TELL YOUR STORY

  14. THREE DIFFERENT KINDS OF PHOTOS 1 2 3

  15. THREE DIFFERENT KINDS OF PHOTOS 1 2 3

  16. YOU CAN DO ALL OF THAT WITH ONE VIDEO

  17. QUESTIONS &ANSWERS

  18. Store owners see a 6x sales lift on products that

    have questions answered. 80% of businesses want chatbots. 40% of consumers don’t care whether a bot or a human helps them.
  19. MILLENNIALS PREFER LIVE CHAT FOR SPEED & CONVENIENCE.

  20. APPLE & AMAZON LEAD THE WAY IN HELPING USERS GET

    ANSWERS
  21. AHOY! IS A TRIGGER-BASED MESSAGING SOLUTION FOR WOOCOMMERCE USEAHOY.COM

  22. ACTIVECHAT IS A VISUAL BOT SOLUTION FOR WOOCOMMERCE ACTIVECHAT.AI

  23. MAKE IT PERSONAL

  24. WHAT’S YOUR SIZE?

  25. CUSTOMERS NOT SATISFIED WITH THE FIT DRIVE MOST RETURNS.

  26. MAKE YOUR SIZING GUIDES VISUAL

  27. LET CUSTOMERS PROVIDE SIZING FEEDBACK

  28. ALSO: EMBRACE DIVERSITY

  29. WE EXPRESS OURSELVES VIA OUR PURCHASES, SO EMBRACE VARIATIONS

  30. 13 COLOR OPTIONS + DESIGN YOUR OWN

  31. THE GOAL IS CONVERSION.

  32. ELIMINATE ANXIETY RAISE TRUST REDUCE RISK CREATE OPTIONS Ratings &

    Reviews Questions & Answers Images & Video Reflection & Personalization
  33. CHRIS LEMA LIQUID WEB