Designing the Perfect Product Page (for eCommerce Stores)

We look at the data and trends in eCommerce and talk about how to make sure our product pages aren't just the default templates that come with whatever platform we're using.

Transcript

1. DESIGNING
   THE PERFECT
   PRODUCT PAGE
   

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2. DESIGN
   MATTERS.
   WITHOUT IT
   WE HAVE
   HIGH
   ANXIETY.
   

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3. WHEN YOU
   DON’T KNOW
   WHERE TO
   CLICK, YOU
   WON’T.
   

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4. PHOTOS?
   YES? BUT
   USE THEM
   EFFECTIVELY.
   

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5. Don’t worry about
   conversions. Just
   design something that
   looks good. – No One Ever
   

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6. THE GOAL IS
   CONVERSION.
   

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7. RATINGS
   &REVIEWS
   

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8. People trust reviews 1200%
   more than your product copy.
   Before making a buying
   decision, 70% of consumers
   read reviews.
   40% can make a choice after
   just 1-3 reviews.
   

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9. THE REVIEWER
   IS JUST AS
   IMPORTANT AS
   THE REVIEW.
   

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10. Understanding
    who is writing
    the review helps
    me determine
    how I weigh
    their opinion on
    the product I’m
    looking at.
    

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11. PHOTOS
    &VIDEOS
    

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12. The second biggest
    driver of abandoned
    carts is the customer
    not being able to touch
    and experience a
    product.
    

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13. GREAT PHOTOS
    HELP YOU TELL
    YOUR STORY
    

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14. THREE
    DIFFERENT
    KINDS OF
    PHOTOS
    1
    2
    3
    

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15. THREE
    DIFFERENT
    KINDS OF
    PHOTOS
    1
    2
    3
    

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16. YOU CAN DO ALL OF THAT WITH
    ONE VIDEO
    

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17. QUESTIONS
    &ANSWERS
    

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18. Store owners see a 6x sales lift on
    products that have questions
    answered.
    80% of businesses want chatbots.
    40% of consumers don’t care
    whether a bot or a human helps
    them.
    

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19. MILLENNIALS
    PREFER LIVE
    CHAT FOR SPEED
    & CONVENIENCE.
    

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20. APPLE &
    AMAZON
    LEAD THE
    WAY IN
    HELPING
    USERS GET
    ANSWERS
    

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21. AHOY! IS A TRIGGER-BASED MESSAGING
    SOLUTION FOR WOOCOMMERCE
    USEAHOY.COM
    

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22. ACTIVECHAT IS A VISUAL BOT SOLUTION
    FOR WOOCOMMERCE ACTIVECHAT.AI
    

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23. MAKE IT
    PERSONAL
    

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24. WHAT’S YOUR SIZE?
    

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25. CUSTOMERS NOT
    SATISFIED WITH
    THE FIT DRIVE
    MOST RETURNS.
    

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26. MAKE YOUR SIZING GUIDES VISUAL
    

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27. LET
    CUSTOMERS
    PROVIDE
    SIZING
    FEEDBACK
    

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28. ALSO:
    EMBRACE
    DIVERSITY
    

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29. WE EXPRESS
    OURSELVES VIA
    OUR PURCHASES,
    SO EMBRACE
    VARIATIONS
    

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30. 13
    COLOR
    OPTIONS
    + DESIGN
    YOUR
    OWN
    

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31. THE GOAL IS
    CONVERSION.
    

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32. ELIMINATE
    ANXIETY
    RAISE
    TRUST
    REDUCE
    RISK
    CREATE
    OPTIONS
    Ratings & Reviews
    Questions & Answers
    Images & Video
    Reflection & Personalization
    

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33. CHRIS LEMA
    LIQUID WEB
    

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