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Coupons, Order Bumps & One-time Offers

282d599b414022eba5096510f675b6e2?s=47 chrislema
April 27, 2019

Coupons, Order Bumps & One-time Offers

I spoke at WordCamp Orange County (#wcoc) today, talking to store owners and builders about how to drive their revenue up with coupons, order bumps, and one-time offers.

282d599b414022eba5096510f675b6e2?s=128

chrislema

April 27, 2019
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Transcript

  1. Coupons Order Bumps & One Time Offers CHRIS LEMA

  2. Cart abandonment is a problem. Sometimes we’re the ones that

    create the problem.
  3. VIEW PRODUCT ADD TO CART LEAVE WHY WOULD SOMEONE LEAVE?

    WHAT’S GOING ON?
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  6. VIEW PRODUCT ADD TO CART LEAVE PEOPLE LEAVE OUR STORES

    LOOKING FOR COUPON CODES.
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  8. IT’s not that coupons are bad. It’s how we implement

    THEM.
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  11. https://chrislema.com/wooURLcoupons

  12. Even better than not showing the coupon code is auto-applying

    discounts.
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  21. https://chrislema.com/woodiscountrules

  22. Using automated coupons effectively means you need to let people

    know about the offer in advance.
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  28. https://chrislema.com/useahoy COUPON: AHOYLEMA

  29. VIEW PRODUCT ADD TO CART CHECKOUT WHAT IF YOU COULD

    MAKE EVERY CART MORE VALUABLE? ORDER BUMP AUTO COUPON
  30. You experience order bumps in the grocery store all the

    time. At the checkout stand.
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  34. Keep your order bump to under 20% of the triggering

    product & you should be good.
  35. VIEW PRODUCT ADD TO CART CHECKOUT THE PERFECT COMBO TO

    MAXIMIZE REVENUE ORDER BUMP ONE TIME OFFERS AUTO COUPON
  36. UPSELLS WORK best when they Come after a Transaction.

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  39. https://chrislema.com/cartflows

  40. Coupons Order bumps One-time offers Are tools to drive Revenue.

    Use them.
  41. CHRIS LEMA LIQUID WEB @chrislema