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Coupons, Order Bumps & One-time Offers

chrislema
April 27, 2019

Coupons, Order Bumps & One-time Offers

I spoke at WordCamp Orange County (#wcoc) today, talking to store owners and builders about how to drive their revenue up with coupons, order bumps, and one-time offers.

chrislema

April 27, 2019
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  1. Coupons
    Order Bumps &
    One Time Offers
    CHRIS LEMA

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  2. Cart abandonment is
    a problem. Sometimes
    we’re the ones that
    create the problem.

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  3. VIEW
    PRODUCT
    ADD TO
    CART
    LEAVE
    WHY WOULD SOMEONE LEAVE?
    WHAT’S GOING ON?

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  6. VIEW
    PRODUCT
    ADD TO
    CART
    LEAVE
    PEOPLE LEAVE OUR STORES
    LOOKING FOR COUPON CODES.

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  8. IT’s not that
    coupons are bad.
    It’s how we
    implement THEM.

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  11. https://chrislema.com/wooURLcoupons

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  12. Even better than not
    showing the coupon
    code is auto-applying
    discounts.

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  21. https://chrislema.com/woodiscountrules

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  22. Using automated
    coupons effectively
    means you need to let
    people know about the
    offer in advance.

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  28. https://chrislema.com/useahoy
    COUPON: AHOYLEMA

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  29. VIEW
    PRODUCT
    ADD TO
    CART
    CHECKOUT
    WHAT IF YOU COULD MAKE
    EVERY CART MORE VALUABLE?
    ORDER
    BUMP
    AUTO
    COUPON

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  30. You experience order
    bumps in the grocery
    store all the time.
    At the checkout stand.

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  34. Keep your order bump
    to under 20% of the
    triggering product &
    you should be good.

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  35. VIEW
    PRODUCT
    ADD TO
    CART
    CHECKOUT
    THE PERFECT COMBO TO
    MAXIMIZE REVENUE
    ORDER
    BUMP
    ONE TIME
    OFFERS
    AUTO
    COUPON

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  36. UPSELLS WORK
    best when they
    Come after a
    Transaction.

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  39. https://chrislema.com/cartflows

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  40. Coupons
    Order bumps
    One-time offers
    Are tools to drive
    Revenue. Use them.

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  41. CHRIS LEMA
    LIQUID WEB
    @chrislema

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