Coupons, Order Bumps & One-time Offers

I spoke at WordCamp Orange County (#wcoc) today, talking to store owners and builders about how to drive their revenue up with coupons, order bumps, and one-time offers.

Transcript

1. Coupons
   Order Bumps &
   One Time Offers
   CHRIS LEMA
   

   View Slide

2. Cart abandonment is
   a problem. Sometimes
   we’re the ones that
   create the problem.
   

   View Slide

3. VIEW
   PRODUCT
   ADD TO
   CART
   LEAVE
   WHY WOULD SOMEONE LEAVE?
   WHAT’S GOING ON?
   

   View Slide

4. View Slide

5. View Slide

6. VIEW
   PRODUCT
   ADD TO
   CART
   LEAVE
   PEOPLE LEAVE OUR STORES
   LOOKING FOR COUPON CODES.
   

   View Slide

7. View Slide

8. IT’s not that
   coupons are bad.
   It’s how we
   implement THEM.
   

   View Slide

9. View Slide

10. View Slide

11. https://chrislema.com/wooURLcoupons
    

    View Slide

12. Even better than not
    showing the coupon
    code is auto-applying
    discounts.
    

    View Slide

13. View Slide

14. View Slide

15. View Slide

16. View Slide

17. View Slide

18. View Slide

19. View Slide

20. View Slide

21. https://chrislema.com/woodiscountrules
    

    View Slide

22. Using automated
    coupons effectively
    means you need to let
    people know about the
    offer in advance.
    

    View Slide

23. View Slide

24. View Slide

25. View Slide

26. View Slide

27. View Slide

28. https://chrislema.com/useahoy
    COUPON: AHOYLEMA
    

    View Slide

29. VIEW
    PRODUCT
    ADD TO
    CART
    CHECKOUT
    WHAT IF YOU COULD MAKE
    EVERY CART MORE VALUABLE?
    ORDER
    BUMP
    AUTO
    COUPON
    

    View Slide

30. You experience order
    bumps in the grocery
    store all the time.
    At the checkout stand.
    

    View Slide

31. View Slide

32. View Slide

33. View Slide

34. Keep your order bump
    to under 20% of the
    triggering product &
    you should be good.
    

    View Slide

35. VIEW
    PRODUCT
    ADD TO
    CART
    CHECKOUT
    THE PERFECT COMBO TO
    MAXIMIZE REVENUE
    ORDER
    BUMP
    ONE TIME
    OFFERS
    AUTO
    COUPON
    

    View Slide

36. UPSELLS WORK
    best when they
    Come after a
    Transaction.
    

    View Slide

37. View Slide

38. View Slide

39. https://chrislema.com/cartflows
    

    View Slide

40. Coupons
    Order bumps
    One-time offers
    Are tools to drive
    Revenue. Use them.
    

    View Slide

41. CHRIS LEMA
    LIQUID WEB
    @chrislema
    

    View Slide