I spoke at WordCamp Orange County (#wcoc) today, talking to store owners and builders about how to drive their revenue up with coupons, order bumps, and one-time offers.
CouponsOrder Bumps &One Time OffersCHRIS LEMA
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Cart abandonment isa problem. Sometimeswe’re the ones thatcreate the problem.
VIEWPRODUCTADD TOCARTLEAVEWHY WOULD SOMEONE LEAVE?WHAT’S GOING ON?
VIEWPRODUCTADD TOCARTLEAVEPEOPLE LEAVE OUR STORESLOOKING FOR COUPON CODES.
IT’s not thatcoupons are bad.It’s how weimplement THEM.
https://chrislema.com/wooURLcoupons
Even better than notshowing the couponcode is auto-applyingdiscounts.
https://chrislema.com/woodiscountrules
Using automatedcoupons effectivelymeans you need to letpeople know about theoffer in advance.
https://chrislema.com/useahoyCOUPON: AHOYLEMA
VIEWPRODUCTADD TOCARTCHECKOUTWHAT IF YOU COULD MAKEEVERY CART MORE VALUABLE?ORDERBUMPAUTOCOUPON
You experience orderbumps in the grocerystore all the time.At the checkout stand.
Keep your order bumpto under 20% of thetriggering product &you should be good.
VIEWPRODUCTADD TOCARTCHECKOUTTHE PERFECT COMBO TOMAXIMIZE REVENUEORDERBUMPONE TIMEOFFERSAUTOCOUPON
UPSELLS WORKbest when theyCome after aTransaction.
https://chrislema.com/cartflows
CouponsOrder bumpsOne-time offersAre tools to driveRevenue. Use them.
CHRIS LEMALIQUID WEB@chrislema