something on Facebook or Instagram and suddenly decide you need that. Feel Trust – You land on a site (or two) and decide if the site is trustworthy. You don’t know why you feel what you feel. Make a Decision – The photos, the testimonials, the design – all helps you feel that it’s worth buying or not. You click and pay. Or don’t if you don’t like the checkout. Justify Decision – You now spend time reading other reviews to make sure you have good reasons for the decision you already made. Share – You post pictures of your new purchase – which creates need in someone else. While you’re there, you see something that you know you need!
of their peers in buying decisions. 30% consumers are more likely to buy a product recommended by a non-celebrity blogger. Make it easy to share purchases on social, like facebook. Give them coupons to share with friends.