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Becoming a Better Blogger

282d599b414022eba5096510f675b6e2?s=47 chrislema
June 10, 2017

Becoming a Better Blogger

Want to become a better blogger? Here are the most common questions I get and my answers - from my workshop at WordCamp Orange County (#wcoc)

282d599b414022eba5096510f675b6e2?s=128

chrislema

June 10, 2017
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Transcript

  1. $GEQOKPI CDGVVGTDNQIIGT @CHRISLEMA

  2. IF YOU HAVE CONVERSATIONS, YOU CAN WRITE. THE PROBLEM ISN’T

    EXTERNAL. WE BRING US WITH US EVERYWHERE. @CHRISLEMA
  3. *QYFQ[QWEQOGWR YKVJVQRKEU! @CHRISLEMA

  4. FIRST, LET’S GO BUY A BOAT @CHRISLEMA

  5. @CHRISLEMA

  6. @CHRISLEMA

  7. @CHRISLEMA

  8. @CHRISLEMA

  9. @CHRISLEMA

  10. @CHRISLEMA

  11. @CHRISLEMA

  12. @CHRISLEMA

  13. @CHRISLEMA

  14. @CHRISLEMA

  15. @CHRISLEMA

  16. @CHRISLEMA

  17. If you want to write & be helpful to folks,

    you have to understand: • What your audience wants • What info they need • What their choices are • How to evaluate those choices • Recommend a solution @CHRISLEMA
  18. IN OTHER WORDS, THE MORE YOU UNDERSTAND YOUR READER’S JOURNEY,

    THE EASIER IT IS TO WRITE FOR THEM. @CHRISLEMA
  19. UNAWARE PROBLEM AWARE SOLUTION AWARE PRODUCT AWARE FULLY AWARE DISCOVERY

    CONSIDERATION DECISION Develop Problem Vocabulary Develop Solution Vocabulary Articulate Available Options Match Values & Needs Differentiate Yourself CONTENT TYPES • CHECKLISTS • STORIES • Q&A • MAPS • LISTS • HOW TO • TUTORIALS • WHITE PAPERS • COMPARISONS • OPINIONS • BEST OF • GUIDES • CASE STUDIES • BUYER’S GUIDE • HEAD TO HEAD @CHRISLEMA
  20. 9JCVCTGVJGOQUVEQOOQP OKUVCMGU +PGGFVQCXQKF! @CHRISLEMA

  21. • WRITING WITH YOUR WRITING VOICE • ONLY WRITE WHEN

    YOU’RE INSPIRED • WRITING TO EVERYONE • WRITE & EDIT AT THE SAME TIME • WRITE & RESEARCH AT THE SAME TIME • WRITE WITHOUT AN OPINION @CHRISLEMA
  22. *QYFQ[QWHKPF[QWTXQKEG! @CHRISLEMA

  23. • GET GOOD AT ONE SONG FIRST • PRACTICE OFTEN

    • ADD YOUR OWN STYLE • KNOW YOUR RANGE • ADD MORE SONGS TO YOUR ARSENAL HOW TO DO KAREOKE WELL @CHRISLEMA
  24. *QYFQ[QWYTKVG EQPUKUVGPVN[! @CHRISLEMA

  25. • SAME PLACE • SAME TIME • BE RESTED /

    ENERGIZED • CONNECTED TO ANOTHER HABIT DEVELOPING HABITS @CHRISLEMA
  26. • THINGS THAT INSPIRE YOU • CONTRARIAN OPINIONS • PRODUCTS

    THAT DELIGHT • ARTICLE TITLES YOU NEVER READ • CONTENT THAT YOU WANT TO USE HAVE AN IDEA JOURNAL @CHRISLEMA
  27. • TOPIC OF POST • CATEGORY OF POST • TYPE

    OF POST EDITORIAL CALENDAR @CHRISLEMA
  28. 9JCVCTGVJGFKHHGTGPV V[RGUQHRQUVU! @CHRISLEMA

  29. • HOW TO • PRODUCT REVIEW • INTERVIEW • LISTS

    • RESEARCH TYPES OF POSTS • PREDICTIONS • OPINION • ENCOURAGEMENT • SPOTLIGHT • CAUTION @CHRISLEMA
  30. *QYFQ[QWURGGFWR [QWTYTKVKPI! @CHRISLEMA

  31. • WRITE A LOT OF DRAFTS • KILL MY INNER

    CRITIC • READ COMMENTS & QUESTIONS • READ QUORA (OR STACK EXCHANGE) • USE FRAMES TO CREATE STRUCTURE SPEED TIPS @CHRISLEMA
  32. *QYFQ[QWUVTWEVWTG [QWTRQUVU! @CHRISLEMA

  33. 1. PROBLEM WE FACE 2. OBJECTIVE I WANT 3. TOOLS

    I’M USING 4. STEPS TO TAKE 5. RESULTS HOW TO @CHRISLEMA
  34. 1. TRIGGER FOR REVIEW 2. REVIEW CRITERIA SELECTION 3. REVIEW

    CRITERIA DESCRIPTIONS 4. REVIEW 5. CONCLUSION REVIEWS @CHRISLEMA
  35. 1. DISCOVERY 2. SIGNIFICANCE 3. INTRODUCTION 4. Q&A 5. KEY

    TAKEAWAYS INTERVIEW @CHRISLEMA
  36. 1. CONTEXT 2. RECENT DISCOVERY OF RESEARCH 3. INSIGHT 4.

    APPLICATION 5. CHALLENGE RESEARCH @CHRISLEMA
  37. 1. HISTORY 2. STORY 3. OBSERVATION 4. OPINION (TRANSLATION OF

    CONTEXT) 5. CONCLUSION / QUESTION OPINION @CHRISLEMA
  38. 37'56+105! @CHRISLEMA