Becoming a Better Blogger

Want to become a better blogger? Here are the most common questions I get and my answers - from my workshop at WordCamp Orange County (#wcoc)

Transcript

1. $GEQOKPI CDGVVGTDNQIIGT @CHRISLEMA
2. IF YOU HAVE CONVERSATIONS, YOU CAN WRITE. THE PROBLEM ISN’T EXTERNAL. WE BRING US WITH US EVERYWHERE. @CHRISLEMA
3. *QYFQ[QWEQOGWR YKVJVQRKEU! @CHRISLEMA
4. FIRST, LET’S GO BUY A BOAT @CHRISLEMA
5. @CHRISLEMA
6. @CHRISLEMA
7. @CHRISLEMA
8. @CHRISLEMA
9. @CHRISLEMA
10. @CHRISLEMA
11. @CHRISLEMA
12. @CHRISLEMA
13. @CHRISLEMA
14. @CHRISLEMA
15. @CHRISLEMA
16. @CHRISLEMA
17. If you want to write & be helpful to folks, you have to understand: • What your audience wants • What info they need • What their choices are • How to evaluate those choices • Recommend a solution @CHRISLEMA
18. IN OTHER WORDS, THE MORE YOU UNDERSTAND YOUR READER’S JOURNEY, THE EASIER IT IS TO WRITE FOR THEM. @CHRISLEMA
19. UNAWARE PROBLEM AWARE SOLUTION AWARE PRODUCT AWARE FULLY AWARE DISCOVERY CONSIDERATION DECISION Develop Problem Vocabulary Develop Solution Vocabulary Articulate Available Options Match Values & Needs Differentiate Yourself CONTENT TYPES • CHECKLISTS • STORIES • Q&A • MAPS • LISTS • HOW TO • TUTORIALS • WHITE PAPERS • COMPARISONS • OPINIONS • BEST OF • GUIDES • CASE STUDIES • BUYER’S GUIDE • HEAD TO HEAD @CHRISLEMA
20. 9JCVCTGVJGOQUVEQOOQP OKUVCMGU +PGGFVQCXQKF! @CHRISLEMA
21. • WRITING WITH YOUR WRITING VOICE • ONLY WRITE WHEN YOU’RE INSPIRED • WRITING TO EVERYONE • WRITE & EDIT AT THE SAME TIME • WRITE & RESEARCH AT THE SAME TIME • WRITE WITHOUT AN OPINION @CHRISLEMA
22. *QYFQ[QWHKPF[QWTXQKEG! @CHRISLEMA
23. • GET GOOD AT ONE SONG FIRST • PRACTICE OFTEN • ADD YOUR OWN STYLE • KNOW YOUR RANGE • ADD MORE SONGS TO YOUR ARSENAL HOW TO DO KAREOKE WELL @CHRISLEMA
24. *QYFQ[QWYTKVG EQPUKUVGPVN[! @CHRISLEMA
25. • SAME PLACE • SAME TIME • BE RESTED / ENERGIZED • CONNECTED TO ANOTHER HABIT DEVELOPING HABITS @CHRISLEMA
26. • THINGS THAT INSPIRE YOU • CONTRARIAN OPINIONS • PRODUCTS THAT DELIGHT • ARTICLE TITLES YOU NEVER READ • CONTENT THAT YOU WANT TO USE HAVE AN IDEA JOURNAL @CHRISLEMA
27. • TOPIC OF POST • CATEGORY OF POST • TYPE OF POST EDITORIAL CALENDAR @CHRISLEMA
28. 9JCVCTGVJGFKHHGTGPV V[RGUQHRQUVU! @CHRISLEMA
29. • HOW TO • PRODUCT REVIEW • INTERVIEW • LISTS • RESEARCH TYPES OF POSTS • PREDICTIONS • OPINION • ENCOURAGEMENT • SPOTLIGHT • CAUTION @CHRISLEMA
30. *QYFQ[QWURGGFWR [QWTYTKVKPI! @CHRISLEMA
31. • WRITE A LOT OF DRAFTS • KILL MY INNER CRITIC • READ COMMENTS & QUESTIONS • READ QUORA (OR STACK EXCHANGE) • USE FRAMES TO CREATE STRUCTURE SPEED TIPS @CHRISLEMA
32. *QYFQ[QWUVTWEVWTG [QWTRQUVU! @CHRISLEMA
33. 1. PROBLEM WE FACE 2. OBJECTIVE I WANT 3. TOOLS I’M USING 4. STEPS TO TAKE 5. RESULTS HOW TO @CHRISLEMA
34. 1. TRIGGER FOR REVIEW 2. REVIEW CRITERIA SELECTION 3. REVIEW CRITERIA DESCRIPTIONS 4. REVIEW 5. CONCLUSION REVIEWS @CHRISLEMA
35. 1. DISCOVERY 2. SIGNIFICANCE 3. INTRODUCTION 4. Q&A 5. KEY TAKEAWAYS INTERVIEW @CHRISLEMA
36. 1. CONTEXT 2. RECENT DISCOVERY OF RESEARCH 3. INSIGHT 4. APPLICATION 5. CHALLENGE RESEARCH @CHRISLEMA
37. 1. HISTORY 2. STORY 3. OBSERVATION 4. OPINION (TRANSLATION OF CONTEXT) 5. CONCLUSION / QUESTION OPINION @CHRISLEMA
38. 37'56+105! @CHRISLEMA