Becoming a Better Blogger

Want to become a better blogger? Here are the most common questions I get and my answers - from my workshop at WordCamp Orange County (#wcoc)

Transcript

1. $GEQOKPI CDGVVGTDNQIIGT
   @CHRISLEMA
   

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2. IF YOU HAVE CONVERSATIONS, YOU CAN WRITE.
   THE PROBLEM ISN’T EXTERNAL.
   WE BRING US WITH US EVERYWHERE.
   @CHRISLEMA
   

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3. *QYFQ[QWEQOGWR
   YKVJVQRKEU!
   @CHRISLEMA
   

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4. FIRST, LET’S GO BUY A BOAT
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5. @CHRISLEMA
   

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6. @CHRISLEMA
   

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7. @CHRISLEMA
   

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9. @CHRISLEMA
   

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10. @CHRISLEMA
    

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11. @CHRISLEMA
    

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12. @CHRISLEMA
    

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16. @CHRISLEMA
    

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17. If you want to write & be helpful to folks, you have
    to understand:
    • What your audience wants
    • What info they need
    • What their choices are
    • How to evaluate those choices
    • Recommend a solution
    @CHRISLEMA
    

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18. IN OTHER WORDS, THE MORE YOU UNDERSTAND
    YOUR READER’S JOURNEY,
    THE EASIER IT IS TO WRITE FOR THEM.
    @CHRISLEMA
    

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19. UNAWARE
    PROBLEM
    AWARE
    SOLUTION
    AWARE
    PRODUCT
    AWARE
    FULLY
    AWARE
    DISCOVERY CONSIDERATION DECISION
    Develop Problem
    Vocabulary
    Develop Solution
    Vocabulary
    Articulate
    Available Options
    Match Values &
    Needs
    Differentiate
    Yourself
    CONTENT TYPES
    • CHECKLISTS
    • STORIES
    • Q&A
    • MAPS
    • LISTS
    • HOW TO
    • TUTORIALS
    • WHITE PAPERS
    • COMPARISONS
    • OPINIONS
    • BEST OF
    • GUIDES
    • CASE STUDIES
    • BUYER’S GUIDE
    • HEAD TO HEAD
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20. 9JCVCTGVJGOQUVEQOOQP
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21. • WRITING WITH YOUR WRITING VOICE
    • ONLY WRITE WHEN YOU’RE INSPIRED
    • WRITING TO EVERYONE
    • WRITE & EDIT AT THE SAME TIME
    • WRITE & RESEARCH AT THE SAME TIME
    • WRITE WITHOUT AN OPINION
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22. *QYFQ[QWHKPF[QWTXQKEG!
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23. • GET GOOD AT ONE SONG FIRST
    • PRACTICE OFTEN
    • ADD YOUR OWN STYLE
    • KNOW YOUR RANGE
    • ADD MORE SONGS TO YOUR ARSENAL
    HOW TO DO KAREOKE WELL
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24. *QYFQ[QWYTKVG
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25. • SAME PLACE
    • SAME TIME
    • BE RESTED / ENERGIZED
    • CONNECTED TO ANOTHER HABIT
    DEVELOPING HABITS
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26. • THINGS THAT INSPIRE YOU
    • CONTRARIAN OPINIONS
    • PRODUCTS THAT DELIGHT
    • ARTICLE TITLES YOU NEVER READ
    • CONTENT THAT YOU WANT TO USE
    HAVE AN IDEA JOURNAL
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27. • TOPIC OF POST
    • CATEGORY OF POST
    • TYPE OF POST
    EDITORIAL CALENDAR
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29. • HOW TO
    • PRODUCT REVIEW
    • INTERVIEW
    • LISTS
    • RESEARCH
    TYPES OF POSTS
    • PREDICTIONS
    • OPINION
    • ENCOURAGEMENT
    • SPOTLIGHT
    • CAUTION
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30. *QYFQ[QWURGGFWR
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31. • WRITE A LOT OF DRAFTS
    • KILL MY INNER CRITIC
    • READ COMMENTS & QUESTIONS
    • READ QUORA (OR STACK EXCHANGE)
    • USE FRAMES TO CREATE STRUCTURE
    SPEED TIPS
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32. *QYFQ[QWUVTWEVWTG
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33. 1. PROBLEM WE FACE
    2. OBJECTIVE I WANT
    3. TOOLS I’M USING
    4. STEPS TO TAKE
    5. RESULTS
    HOW TO
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34. 1. TRIGGER FOR REVIEW
    2. REVIEW CRITERIA SELECTION
    3. REVIEW CRITERIA DESCRIPTIONS
    4. REVIEW
    5. CONCLUSION
    REVIEWS
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35. 1. DISCOVERY
    2. SIGNIFICANCE
    3. INTRODUCTION
    4. Q&A
    5. KEY TAKEAWAYS
    INTERVIEW
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36. 1. CONTEXT
    2. RECENT DISCOVERY OF RESEARCH
    3. INSIGHT
    4. APPLICATION
    5. CHALLENGE
    RESEARCH
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37. 1. HISTORY
    2. STORY
    3. OBSERVATION
    4. OPINION (TRANSLATION OF CONTEXT)
    5. CONCLUSION / QUESTION
    OPINION
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38. 37'56+105!
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