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Bringing a new WordPress product into the market

chrislema
November 07, 2017

Bringing a new WordPress product into the market

If you're trying to break into the WordPress ecosystem, and have been told that the space is too congested, or that all the good ideas are taken, my presentation corrects and informs.

chrislema

November 07, 2017
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  1. Bringing a WordPress
    Product into the Market
    @CHRISLEMA

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  2. 2
    @CHRISLEMA
    New products costs a lot to make,
    with no guarantee of success.

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  3. 3
    @CHRISLEMA
    And while not all of them will go
    up in flames, some will. Literally.

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  4. 4
    @CHRISLEMA
    You might think
    that’s the worst
    that can happen.
    But no. Leakage.
    That’s worse.

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  5. 5
    @CHRISLEMA
    People will tell you that it’s all
    about market research.
    TIME
    AWARENESS OF NEED
    Few people know
    they have a need.
    The need is obvious
    and multiple folks are
    working competitively.

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  6. 6
    @CHRISLEMA
    What if we turn
    elsewhere for
    our new product
    development
    innovation?

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  7. 7
    @CHRISLEMA
    Build a Different Product

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  8. 8
    @CHRISLEMA
    Take two product attributes
    that have never been connected,
    and connect them.
    Connect the Dots

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  9. 9
    @CHRISLEMA
    The Three Point Line

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  10. 10
    @CHRISLEMA
    30 Minutes or it’s Free!

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  11. 11
    @CHRISLEMA
    Simplify your product by using
    the features of other products
    that are nearby.
    Leverage What’s Nearby

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  12. 12
    @CHRISLEMA
    That’s how we got these.

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  13. 13
    @CHRISLEMA
    Take two products found in
    regular proximity, and create
    a new combined product.
    Connect What’s Nearby

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  14. 14
    @CHRISLEMA
    Who needs cables?

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  15. 15
    @CHRISLEMA
    Existing products are fantastic
    sources of insight for new
    product development.

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  16. 16
    @CHRISLEMA
    Use a Different Business Model

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  17. 17
    @CHRISLEMA
    Beyond the product definition,
    you can make other changes.
    Change the customer segment.
    Change the offer and pricing.
    Change the distribution model.
    Change the architecture.

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  18. 18
    @CHRISLEMA
    Change Segment

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  19. 19
    @CHRISLEMA
    Change Offer & Pricing

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  20. 20
    @CHRISLEMA
    Change Distribution

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  21. 21
    @CHRISLEMA
    Change Architecture

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  22. 22
    @CHRISLEMA
    Improve Your Marketing

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  23. 23
    @CHRISLEMA
    Core needs- why you buy groceries.
    Improvements- why you pay for counseling.
    Pain reduction- why you pay the doctor.
    Risk reduction- why you buy car insurance.
    Goal acceleration- why you buy books.
    Long-term savings- why you join Costco.
    Larger payouts- why you invest in stocks.
    Entertainment- why you to go the movies.
    Experiences- why you go on vacation.
    Remember why people pay for stuff

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  24. 24
    @CHRISLEMA
    Be very clear who you are
    selling to. “Everyone” isn’t
    an answer.

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  25. 25
    @CHRISLEMA
    Be clear what motivation
    you’re selling to. Selling to a
    developer is often just goal
    acceleration (less value).

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  26. 26
    @CHRISLEMA
    Your product and its features
    are a small part of the decision
    criteria. Tell a better story.

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  27. 27
    @CHRISLEMA
    Help your customers
    “Cross the Bridge.”

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  28. 28
    @CHRISLEMA
    Chris Lema
    VP of Products
    Liquid Web
    @CHRISLEMA

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