to your product, cart & checkout differently than someone who comes directly to your site, searches, finds and adds product to cart but never checks out? Sure you would. Organic buyers are more valuable than researchers.
Big Spenders – customers whose AOV is in the top 10% VIP Shoppers – customers in the top 10% based on their spend Most Active Customers – customers who have made 3 or more orders (<2% of customers, who bring in 24% of revenue) Coupon Lovers – customers who used a coupon for purchases Cart Abandoners – people who didn’t finish their transactions
Automation. It basically monitors purchases and then updates a custom field. When “Total Purchases” is 0 and an order comes in, it changes it to 1. It keeps doing this until it updates to 3. Then it adds a Repeat Buyer tag. That’s when another automation can go out with a special coupon, based on a new tag (Repeat Buyer) being added.