Patterns of Card UI Design

*** NEW: A live recording of this talk is now available at https://vimeo.com/120858063

Card-based User Interface (Card UI) is the new hotness. Recent announcements from Google around the unification of their user interfaces across mobile and web using Material Design show that that the big players are firmly behind this new UI trend. It seems like when you are more than 50 million users, e.g. Facebook, Twitter, Pinterest, etc, you are using some sort of Card-based UI/UX in your app.

Aside from looking like pieces of card-sized tactile “material”, are there more to designing a good Card UI that deliver insights and drive actions? Christopher Tse, a technology/designer, has looked into the many card-based applications, and have discovered a common set of design patterns in how cards are constructed and assembled. He also cataloged the patterns shared between different types of containers, from those focused on storytelling to those facilitating discovery.

In this follow-up presentation to his popular “Stacking the Card Deck” talk, Chris delves deeper to the implication of Card UI design for the practicing UX professional. This new Card UI have the potential to bridge the divide between native app and responsive web design. UX practitioners that wish to set the trends and establish the conventions should invest time to understand what has been done thus us and how we can evolve this emerging field of Card UI design together. If you want to help contribute in a future design-athon or collaborate workshop, sign up for our mailing list at CardStack.io (http://cardstack.io).

Related Decks from Previous Talks:

Stacking the Card Deck [Manifesto]
https://speakerdeck.com/christse/stacking-the-card-deck-reclaiming-our-mobile-future-with-html5-based-cards

Card UI Architecture Design [Technical]
https://speakerdeck.com/christse/card-ui-architecture-design

Resources & Links:

Google Material Design Style Guide
http://www.google.com/design/spec

Guardian Beta: The Container Model and Blended Content
http://next.theguardian.com/blog/container-model-blended-content/

Kipin Hall: Sai Yerram, Founder
http://kipinhall.com
http://twitter.com/agileseeker

Notes from the NYC UX Acrobatics event by Elliot Noma
http://newyorktechtalksummaries.wordpress.com/2014/07/09/patterns-of-card-user-interface-design/

Follow @christse on Twitter for updates on the Card UI movement
http://twitter.com/christse

Transcript

1. Patterns of Card UI Design How to organize cards in containers to deliver insights and drive actions Chris Tse Presented by Follow @christse on Twitter Amplify DUMBO Event Location NYC UX Acrobatics Meetup Organizer Presentation Date July 8, 2014 NYC ACROBATICS UX ADVANCED UX TRACK
2. . Agenda Card Container movement Card Patterns Container Patterns Movement Patterns
3. Previous Talks Thoughtworks NYC Event Location NYC Meteor Meetup Meetup Organizer Presentation Date July 1, 2014 Building Embeddable JavaScript Apps for Web and Mobile Devices Chris Tse Presented by Follow @christse on Twitter TECHNICAL TRACK Card UI Architecture Design Stacking The Card Deck Reclaiming Our Mobile Future with HTML5-based Cards Chris Tse Presented by Follow @christse on Twitter AOL + Huffington Post Event Location NYC CSS/UX Meetup Meetup Organizer Presentation Date June 5, 2014
4. Previous Talks Thoughtworks NYC Event Location NYC Meteor Meetup Meetup Organizer Presentation Date July 1, 2014 Building Embeddable JavaScript Apps for Web and Mobile Devices Chris Tse Presented by Follow @christse on Twitter TECHNICAL TRACK Card UI Architecture Design Stacking The Card Deck Reclaiming Our Mobile Future with HTML5-based Cards Chris Tse Presented by Follow @christse on Twitter AOL + Huffington Post Event Location NYC CSS/UX Meetup Meetup Organizer Presentation Date June 5, 2014 Khoi Vinh (@khoi) VP UX @trywildcard, blogger @subtraction, former design director @nytimes
5. CardPatterns
6. Google Chrome Notifications CardPatterns Types of Cards Apple Passbook Facebook Paper
7. Google Chrome Notifications CardPatterns Short-lived Long-lived Types of Cards Apple Passbook Facebook Paper
8. CardPatterns Card as a Short-lived Long-lived Permanent Is Definitive Carries Data Record
9. Google Chrome Notifications CardPatterns Types of Cards Apple Passbook Facebook Paper Record Card as a Short-lived Long-lived
10. Google Chrome Notifications CardPatterns Types of Cards Apple Passbook Facebook Paper Record Card as a Teaser Card as a Short-lived Long-lived
11. Google Chrome Notifications CardPatterns Types of Cards Apple Passbook Facebook Paper Record Card as a Teaser Card as a Alert Card as an Short-lived Long-lived
12. CardPatterns Target Cloud Magic Apple Passbook Citia Card as aRecord via @khoi
13. CardPatterns Short-lived Long-lived Point-in-time Is Selective Has an Excerpt Card as a Teaser
14. CardPatterns Pinterest Facebook Evernote Twitter FlipBoard Card as aTeaser
15. CardPatterns Short-lived Long-lived Ephemeral Is Time-Sensitive Offers Choices Card as an Alert
16. CardPatterns Apple iOS 8 Google Android L Windows 8 Card as an Alert
17. CardPatterns Card as an Alert Tinder Jelly Seer CloudMagic via @khoi
18. CardPatterns Short-lived Long-lived Types of Cards Record Card as a Teaser Card as a Alert Card as an Permanent Is Definitive Carries Data Point-in-time Is Selective Has an Excerpt Ephemeral Is Time-Sensitive Offers Choices Sum m ary
19. CardPatterns Anatomy of Cards Source: Google Material Design Guidelines
20. CardPatterns Anatomy of Cards Source: Google Material Design Guidelines Context
21. CardPatterns Anatomy of Cards Source: Google Material Design Guidelines Context Lens
22. CardPatterns Anatomy of Cards Source: Google Material Design Guidelines Context Lens Triggers
23. Anatomy of Cards Source: Google Material Design Guidelines Context Lens Triggers CardPatterns
24. Source: Google Material Design Guidelines Triggers Context Lens Triggers Lens CardPatterns
25. Source: Google Material Design Guidelines Triggers Context Lens Triggers Lens Lens Triggers Lens Context CardPatterns
26. Context Lens Triggers Google Now Current Location Predicted Destination Current Time Mode of Transportation Ambient Reactive Well-defined CardPatterns Card has Context
27. Context Lens Triggers Soundclound in Storify Zoom / Crop Focus Depth of Field Card has a lens
28. “Don’t you want to watch this video?” “Proclaim your love about Sricaha” “Don’t show me again.” “Tell your friends you like Sriracha!” “Find out what’s the big deal about Sriracha.” “Gotta blog this.” “Defend Sriracha!” Facebook Newsfeed Triggers Lens Context Enumerated Packaged Prioritized CardPatterns Card has Triggers
29. Sum m ary Record Card Lens Context Triggers Context Lens Triggers Context Triggers Lens Short-lived Long-lived Short-lived Long-lived CardPatterns Teaser Card Alert Card
30. doesn’t matter Size CardPatterns
31. doesn’t matter It’s about Size Power CardPatterns
32. Size
33. SMALL MEDIUM LARGE XL Size
34. Power
35. To See The gist Power
36. To See The gist To Act Upon it Power
37. To See The gist To Act Upon it To Make Something Power
39. Cards
40. Have Different Sizes & Powers Cards
41. Have Different Sizes & Powers Have Different structure & Mixture Containers Cards
42. Cards Like Pinterest Containers
43. Cards Like Pinterest “Board”
44. Cards Like Pinterest “Board” Structure
45. Cards Like Pinterest “Board” Photo Photo Photo Photo Photo Photo Photo Photo Photo Photo Photo Photo Structure
46. Cards Like Facebook “feed” Video Text Photo Album Ads Events Messages
47. Cards Like Google Now “Stack” Map BOARDING PASS WEATHER NEXT APPOINTMENT REMINDER
48. Cards Like Apple Passbook “Stack” United BOARDING PASS AMC Movie Ticket Starbucks Card Target Coupon Starwood Loyalty Card
49. Cards Like FlipBoard “Collage” Photo ALBUM ARTICLE TWEET VIDEO IMAGE FACEBOOK POST BLOG POST ARTICLE mixture
50. Cards Like Storify “Page” HEADLINE VIDEO TWEET PODCAST Text
51. Cards Like Project Medici “Tree” ebook Excerpt Lecture Video Quiz PDF Paper Slide Deck Document Video Photo Document Lesson Lesson
52. Web Platform Container Card
53. Web Platform Quiz Video Podcast Game Simulation Article Container Card
54. Container Patterns
55. Patterns Container Emergent Curated Narrative Containers Help to tell a coherent story Faithful to user’s narrative choices Could be nested into a structure
56. Patterns Container Emergent Curated Narrative Containers Storify Storehouse Wix Inkling Habitat
57. Patterns Container Discovery Containers Surface what may be relevant Harness the collective mind User can tune and tweak Emergent Curated
58. Patterns Container Discovery Containers Pinterest Twitter Facebook Mobile Emergent Curated
59. Patterns Container Discovery Containers New Myspace Pandora Emergent Curated
60. Patterns Container Conversation Containers Directed solely by participants Allows back and forth exchanges Governed by etiquette and norms Emergent Curated
61. Patterns Container Emergent Curated Conversation Containers Kik DISCOURSE
62. Patterns Container Workflow Containers Chain together a series of actions Performed by multiple participants Can attach other cards as payloads Emergent Curated
63. Patterns Container Emergent Curated WORKFLOW Containers Asana Trello
64. Patterns Container Emergent Curated WORKFLOW Containers Jelly Google Now Apple iOS 8
65. Patterns Container Emergent Curated Narrative Containers Discovery Containers Conversation Containers Workflow Containers Sum m ary
66. Patterns Container Ever-Changing EverGreen Narrative Containers Discovery Containers Conversation Containers Workflow Containers Sum m ary
68. With the container model we move away from thinking about specific pages on the site and how they might be filled with content, instead we start first with the content and each page is simply seen as a series of containers. “ http://j.mp/container-model Source:
69. With the container model we move away from thinking about specific pages on the site and how they might be filled with content, instead we start first with the content and each page is simply seen as a series of containers. “ http://j.mp/container-model Narrative Containers Source:
70. CardMovement
71. CardMovement The most important aspect of the Card Metaphor
72. CardMovement you can Move Cards The most important aspect of the Card Metaphor
73. Narrative Discovery Conversation Workflow How Cards Move
74. Narrative Discovery Conversation Workflow How Cards Move Create it
75. Narrative Discovery Conversation Workflow How Cards Move Share it
76. Narrative Discovery Conversation Workflow How Cards Move Talk about it
77. Narrative Discovery Conversation Workflow How Cards Move Review & approve it
78. Narrative Discovery Conversation Workflow How Cards Move Publish it
79. If ‘card’ is the future, how to build it?
80. card Architecture… in a nutshell
81. A PAGE card Architecture… in a nutshell Render to Size/mode
82. A PAGE An APP card Architecture… in a nutshell Render to Size/mode React to Action/Event
83. A PAGE An APP A FILE card Architecture… in a nutshell Render to Size/mode React to Action/Event Restore From Saved States
84. A PAGE An APP A FILE An API card Architecture… in a nutshell Render to Size/mode React to Action/Event Restore From Saved States Report Metadata
85. A PAGE An APP A FILE An API card Architecture… in a nutshell
86. A PAGE An APP A FILE An API card Architecture JS N … in a nutshell Card
87. vs Open EcoSystems Closed EcoSystems
88. CardMovement
89. CardMovement
90. HTML5 Cards Can Move Between Apps Between Devices Between Users Between Services
91. HTML5 Cards Can Move Between Apps Between Devices Between Users Between Services
92. HTML5 Cards Can Move Between Apps Between Devices Between Users Between Services
93. HTML5 Cards Can Move Between Apps Between Devices Between Users Between Services
94. Designing with Cards Case Study Saikiran Yerram Co-founder, Kipin Hall @agileseeker Image Source: Google Material Design Guidelines
95. Syllabus Tracks + Check-ins + Retention = Digitize existing syllabus content to help students with time organization, goal setting and improving grades. A predefined set of activities tailored for each major, with an intent to form an academic habit or achieve a milestone in an area of interest. Behavioral methodologies like goal setting, check ins, nudges to encourage check ins on tasks. Track their usage patterns and recommend ways to improve or connect them to school resources Invision Mockups
96. ROI on Card UI Reuse Mini-apps Unify Web, Mobile Web, and Apps New Distribution Outlets Super Easy Partnerships User Loyalty
97. Open Closed
98. Web Windows Open Closed
99. Web
100. Web The most open, amazing, transformative human-made ecosystem ever.
101. Web The most open, amazing, transformative human-made ecosystem ever. This is not going to last…
102. Web The most open, amazing, transformative human-made ecosystem ever. This is not going to last… Apps
103. Web The most open, amazing, transformative human-made ecosystem ever. This is not going to last… Apps The greatest breakthrough in how we use technology in our everyday lives.
104. Web The most open, amazing, transformative human-made ecosystem ever. This is not going to last… Apps The greatest breakthrough in how we use technology in our everyday lives. We can’t stay here for ever……
105. Open Native Web Apps
106. Open Native Web Apps Cards
107. Mobile mobile Web Apps Cards
108. CardStack Card Organizer Card Packaging Card Contracts Card Sandbox Card Glazier (Reference container implementation) GitHub (All cards are separate projects) Conductor.js (JS framework-agnostic) Polymer (For trusted code) & Oasis.js (For untrusted code) Material Design or Grid Style Sheet Coming Soon Everything you need to build HTML5 Cards and Containers .io 5 4 3 2 1 CardEcosystem
109. Show the World what a Card-centric world looks like Card-based e-commerce Card-based collaboration Card-based games Card-based communications Card-based governance card-based learning Step 1 CardEcosystem
110. Make some cards that are useful and share the source, allow derivatives Step 2 Existing APIs Fresh Card UI HTML5 Card HTML5 Card HTML5 Card HTML5 Card HTML5 Card OAuth / JSON CardEcosystem
111. Make some cards that are useful and share the source, allow derivatives Step 2 Existing APIs Fresh Card UI HTML5 Card HTML5 Card HTML5 Card HTML5 Card HTML5 Card OAuth / JSON CardEcosystem
112. Building an open Card Catalog based on open source reputation Step 3 Cards for End-Users Code From Developers CardEcosystem
113. Building an open Card Catalog based on open source reputation Step 3 Cards for End-Users Code From Developers CardEcosystem
114. NEW YORK Let’s start a Card Movement!
115. Patterns of Card UI Design How to organize cards in containers to deliver insights and drive actions Chris Tse Presented by Follow @christse on Twitter NYC ACROBATICS UX ADVANCED UX TRACK http://cardstack.io For More information
116. @christse Thank you!
117. Container Patterns Narrative Discovery Conversation Workflow Card Patterns Record Teaser Alert Context Lens Triggers Curated Emergent Long-Lived Short-lived concept + design by @christse Full deck at j.mp/cardpatterns source: Cardstack.io Patterns of Card UI Design: Cheat sheet