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Creative thinking in 15 minutes
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chuck suscheck
February 08, 2014
Business
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120
Creative thinking in 15 minutes
15 minute presentation on creating a new doghouse idea using SCAMMPERR
chuck suscheck
February 08, 2014
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Transcript
I’m s&ll learning
[email protected]
Chuck Suscheck
I have a problem Can
you help?
I own a small doghouse business
But I can’t compete
People have access to…
1,000,000,000,000 web pages over
And many sell doghouses
Compe&&on is fierce
It makes my head hurt
I want to lead the pack
But I’m just one of the crowd
I need an unusual idea
So I’ve been studying ways to determine new ideas
I’ve discovered crea&ve
thinking
Current Thinking
View product from a new perspec&ve
SCAMMPERR: A methodical way to create new products
I need new doghouse ideas Lets try Scammperr
Scammperr Subs&tute something in it
Scammperr Combine it with something else
Scammperr Adapt something to it
Scammperr Magnify or add to it
Scammperr Modify it
Scammperr Put it to some other use
Scammperr Eliminate something
Scammperr Rearrange it
Scammperr Reverse it
Did we come up with anything?