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Design To Communicate

Simon Collison
September 28, 2011

Design To Communicate

Presented at DIBI, Gateshead, April 2010

As designers, we manipulate all that is available to us, aiming to present ideas in a visually engaging form. But what are our motives, and why do we go in a particular direction? Why do great designers have the courage to do things a certain way, and succeed?

Simon will explore how web designers can improve their thought processes by stepping away from the browser, and in turn bring clearer, well-reasoned thinking back into their work. He’ll introduce established and new ways of thinking, and key points of influence that can assist with any web design process.

Simon Collison

September 28, 2011
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Transcript

  1. The screen brings with it different kinds of challenges for

    visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. JASON SANTA MARIA
  2. The models people have of themselves, others, the environment, and

    the things with which they interact. MENTAL MODELS
  3. What are our motives, and why do we go in

    one particular direction? MOTIVE
  4. A longing for the past, or the ephemera of the

    olden days, and the sense that everything was better than it is today. NOSTALGIA
  5. The study of signs offering an explanation of how people

    extract meaning from words, sounds and images. SEMIOTICS
  6. Colour can bring designs to life, inform hierarchies, create bonds

    between elements, add pace or emotion. COLOUR
  7. 100% yellow 100% yellow 20% black 100% yellow 50% black

    100% yellow 80% black 80% yellow 70% yellow 50% yellow